Vidgo Hires Newly Retired NFL Great Rob Gronkowski to Pitch College Football Streaming

Online TV streaming service Vidgo is relaunching with enhanced technology, a revamped look and an expanded channel lineup — along with new original programming — all under the leadership of a new executive management team.

To get the word out, Vidgo has partnered with recently retired (for the second time) NFL great Rob Gronkowski to market the changes across social media — including a focus on college football.

“We’ve reimagined what an affordable video streaming service should look like and … this includes more college football than any other single channel or live TV streaming service,” Derek Mattsson, CEO of Vidgo, said in a statement.

The platform, which launched in 2017 and is priced from $59.95 per month, reports that 80% of every televised college football game this month will be streamed on Vidgo. This includes games from 20 college conferences, including Atlantic Coast Conference (ACC), Big Ten, Pacific-12 (Pac-12) and Southeastern Conference (SEC).

Vidgo also offers more than 150 television networks (priced from $79.95) available for live streaming, on demand and DVR viewing.

The redesigned interface includes a home screen with new tile navigation for streamlined access to the content viewers want most and claims to provide a consistent viewing experience across every device and screen.

“As an independently owned company, not tied to any studio, we are putting fans first,” Mattsson said in a statement. “This is the new Vidgo.”

The new app is available on the most popular CTV and streaming devices, including Roku, Amazon Fire TV, Apple TV, as well as Android and iOS mobile devices, and on the Web. Advanced search and filter capabilities, enabling users to sort live and on-demand content by genre, title, popularity, language and geography.

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The platform is adding 10,000 new VOD titles and offers 20 hours of cloud DVR storage, along with pending personalized content recommendations based on viewing preferences and favorite programming.

Vidgo has also expanded its advertising capabilities to offer greater control with granular CTV targeting and dynamic ad insertion, delivering an improved and personalized viewing experience for subscribers.

Mattsson, who joined Vidgo this year, co-founded and served as CEO of Vehix, an online automotive buying service, which was purchased by Comcast. He also created placemedia, which was acquired by Altice to become the foundation of its programmatic ad sales. Under Mattsson’s leadership, Vidgo’s executive team has expanded to include former VP of technical strategy and development at Nielsen Bill Feininger as COO and senior enterprise architect Rhob Elliott as CTO.

Super Bowl a Streaming Hit, While Regular TV Viewership Plummets to 16-Year Low

Super Bowl LV was a hit on streaming video, with a record 5.7 million viewers per minute, up 69% from 3.4 million in Super Bowl LIV.

When combining all platforms, including CBS All Access, streaming on Verizon, NFL Digital Properties and ESPN Deportes TV and digital properties, the game drew 96.4 million multiplatform viewers, the lowest since 2007.

CBS used the game as a promotional boost for new detective series “The Equalizer,” starring Queen Latifah. The series generated 20.4 million viewers, making it the most-watched non-sports TV show of the year. That was still down 14% from the 23.7 million who watched “The Masked Singer” last year on Fox.

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But on regular TV, it was a different story. The NFL had its marquee player Tom Brady competing for a record seventh Super Bowl win. But, despite the hype and Brady guiding the Tampa Bay Buccaneers to a 31-9 victory over the defending champion Kansas City Chiefs, the telecast was a bust for those keeping ratings score.

About 90.5 million people watched the game on CBS — the lowest broadcast rating since 2005. Last year’s Super Bowl LIV on Fox Sports generated 100 million network viewers. Despite the drop-off, the Super Bowl remains the most-watched television show of the year.