Crackle Plus, the ad-supported VOD platform owned by Chicken Soup for the Soul Entertainment, June 30 announced the premiere of its original documentary series “Road to Race Day” bowing on July 1.
Executive produced by Peter Berg’s (“Friday Night Lights”) Emmy Award-winning company, Film 45 (“QB1: Beyond the Lights,” “All or Nothing: Manchester City”) and director Cynthia Hill’s Emmy Award-winning company, Markay Media (“A Chef’s Life,” “Somewhere South”) for Complex Networks, the eight-episode series showcases the 2017 season of NASCAR’s Hendrick Motorsports, and features star drivers Dale Earnhardt Jr., Jimmie Johnson, Chase Elliott, and Kasey Kahne, among others. The camera follows the drivers around every turn, both on and off the track, to give the audience unprecedented access to what it takes to drive into the winner’s circle week after week and race after race.
“Looking at the tremendous success we found with our basketball docu-series ‘On Point,’ we realized we found partners who understood our vision through Film 45, Screen Media Ventures, and Crackle,” said Nick Wang, head of distribution and business development for Complex Networks.
Philippe Guelton, president of Crackle Plus, said viewers have long coveted sports content and the July Fourth weekend is the traditional high-water mark of the NASCAR racing season.
“This series will have viewers on the edge of their seats,” Guelton said.
Hendrick Motorsports has won 12 NASCAR Cup Series championships, the most in history, and holds the all-time records in nearly every major statistical category at the sport’s highest level.
“With Road to Race Day, Cynthia and her team created something truly special,” said Patrick Perkins, VP of marketing for Hendrick Motorsports. “There’s never been another docu-series about our sport that’s anything like it, before or since.”
“Road to Race Day” is distributed worldwide by Screen Media Ventures, a Chicken Soup for the Soul Entertainment company, and the supplier of exclusive and original content for Crackle Plus.
Crackle is available in the U.S. and can be accessed on 25 devices and services including Amazon FireTV, RokuTV, Apple TV, Smart TVs (Samsung, LG, Vizio), gaming consoles (PS4 and XBoxOne), on Plex, on iOS and Android mobile devices and on desktops at Crackle.com. Crackle is also available in approximately 500,000 hotel rooms in the Marriott Bonvoy chain.”