Anime distributor Crunchyroll Aug. 4 announced it has purchased anime online retailer Right Stuf to expand its e-commerce service. The deal, the terms of which are not disclosed, immediately widens Crunchyroll’s online product offering with significant extensions in the home entertainment and manga categories.
“For years, Right Stuf has been an important part of anime fandom with products, services and a shopping experience that super-serves anime collectors,” Rahul Purini, president of Crunchyroll, said in a statement.
Shawne Kleckner, CEO of Right Stuf, believes joining forces with Crunchyroll will enable the platform to accelerate and scale e-commerce opportunities for anime consumers.
“For 35 years, Right Stuf’s mission has been to connect anime fans with the products they love,” Kleckner said.
With the acquisition, Kleckner and the Right Stuf management team will be joining Crunchyroll’s “emerging businesses” unit led by Terry Li, GM of games.
Crunchyroll and parent Sony Pictures Entertainment were advised by Sheppard Mullin Richter & Hampton LLP, and Right Stuf was advised by Hennepin Partners and Lathrop GPM for the transaction.