Deloitte Report: 84% of U.S. Consumers Spending More Time With Online, Rather Than In-Person Entertainment

The vast majority of U.S. consumers (84%) are spending more time with online, rather than in-person entertainment, according to Deloitte’s just released Digital Media Trends Fall Pulse Survey.

Meanwhile, more than 80% of U.S. respondents in the survey conducted in August 2021 said they remain concerned about COVID-19 variants, and about half (48%) said they spend more time on online entertainment versus six months ago.

Among other findings in the survey:

  • Both Boomers and Gen X still rank “watching TV shows or movies at home” as their favorite entertainment activity; “Playing video games” is still ranked as Gen Z’s preferred form of entertainment.
  • “Churn and return” behavior is most common with younger generations, with almost half of millennials (47%) and 34% of Gen Z cancelling and then re-subscribing to the same service later.
  • High cost and completing a TV show they signed up to watch are the top two reasons consumers cancelled an SVOD service.
  • 65% of consumers are engaging with at least one social media service several times a day.
  • 65% of respondents are frequent gamers, playing at least once a week; on average, these frequent gamers play for around 12 hours a week.

 

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The survey revealed that consumers are getting better at developing strategies to access online content while keeping their costs low. Among the findings:

  • 84% of respondents now pay for an SVOD service; the average household has four subscriptions — largely unchanged during the past year.
  • The churn rate — the number of people who have cancelled, or both added and cancelled, a paid SVOD service — has remained stable at about 38%, although it varies from service to service.
  • Many streaming video subscribers say they actively manage costs in some way, either by looking for deals or promotions, bundles, using friends’ or family members’ accounts, and other strategies.
  • Led by cost-sensitive and savvy millennials and Gen Zs, 65% of respondents reported using free ad-supported video services.

‘Free Guy’ Scores Three-Peat on Vudu Chart

Free Guy, from Disney-owned 20th Century Studios, for the third consecutive week led the chart of the 10 most popular movies on Fandango’s transactional VOD service Vudu the week ended Oct. 17.

The film, which became available for digital purchase Sept. 28 and is newly available for digital rental, stars Ryan Reynolds as a bank teller who discovers he is actually a background player in an open-world video game and decides to become the hero of his own story.

Taking the No. 2 spot on the chart was MGM’s animated sequel The Addams Family 2, which debuted for premium digital rental Oct. 1. In the film featuring the voices of Charlize Theron and Oscar Isaac, Morticia and Gomez are distraught that their children are growing up.

Dropping from No. 2 to No. 3 was Universal’s Old, M. Night Shyamalan’s latest mystery. The film about beachgoers who age prematurely became available for digital purchase Oct. 5.

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The fourth spot went to Disney’s adventure Jungle Cruise, starring Dwayne Johnson and Emily Blunt and available for digital purchase.

Debuting at No. 5 was the action thriller Copshop, starring Gerard Butler and Frank Grillo. It’s available for premium digital rental.

Other chart newcomers included the Western Old Henry, starring Tim Blake Nelson, which is available for digital rental and landed at No. 12, and the drama-musical Dear Evan Hansen, starring Ben Platt and Kaitlyn Dever, which is available for premium digital rental and landed at No. 13.

Coinciding with the theatrical release of Halloween Kills, David Gordon Green’s 2018 Halloween reboot (starring Jamie Lee Curtis) turned up at No. 14 on Vudu’s weekly chart.

Vudu’s top 10 titles for the week ended Oct. 17, in terms of revenue, were:

  1. Free Guy
  2. The Addams Family 2
  3. Old
  4. Jungle Cruise
  5. Copshop
  6. Don’t Breathe 2
  7. F9: The Fast Saga
  8. PAW Patrol: The Movie
  9. Black Widow
  10. Candyman (2021)

 

Meanwhile, Vudu is mounting its DC FanDome sale on DC films, TV shows and originals from the DC Universe. Superhero and villain films now available at discounted prices include JokerThe Dark Knight, and Aquaman. Bundled films on sale include 4 Film Favorites: Batman CollectionBirds of Prey & Suicide Squad 2-Film Collection, and the Wonder Woman 2-Film Collection. DC Universe TV shows on sale include season one of “Superman & Lois,” “Doom Patrol,” “Watchmen” and more. Bundled TV series on sale include Supergirl: Season 1-5, Justice League Unlimited: The Complete SeriesLucifer: Season 1-3, “Arrow” and more.

Resonate: 82% of U.S. Consumers Watch Some Form of OTT Content

A large majority — 82% — of U.S. consumers now watch some form of OTT content, with only 55% still watching cable TV, according to data from the from the “State of Streaming” report from Resonate, a provider of A.I.-driven consumer data and analytics.

The report suggests live TV resonates well with older demographics that are used to viewing live TV through traditional broadcast. The live TV streaming only audience skews older, with the largest age group being 45-54 years old, while the streaming on-demand only audience is on the younger side, with the largest group being 25-34 years old.

Streaming live TV viewers are mainly using ad-support or free services (AVOD), such as Pluto TV, Roku Channel and Tubi TV. They under-index against all paid live TV services. Streaming live TV only viewers skew male. The majority uses Pluto TV to stream live TV programming. They enjoy programming produced by CBS and Fox, especially “American Dad”and “Tucker Carlson Tonight.”

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Streaming on-demand only viewers skew female. The majority of the audience watches Netflix and Amazon Prime Video regularly. Out of the top four on-demand streaming services, their favorite shows are on Netflix.
This audience tends to binge-watch their favorite TV shows using their smart TVs.

Resonate also examined the different characteristics among the customers of streaming services. According to the research, Peacock and Paramount+ subscribers vary significantly in terms of gender and tastes in TV shows. Peacock subscribers skew male, while Paramount+ subscribers skew female. Peacock subscribers prefer comedy shows, while the Paramount+ subscribers have more eclectic tastes, ranging from comedy to crime genres. Overall, both Peacock and Paramount+ subscribers are avid sports fans. However, the Peacock subscribers are supporters of their local professional sports teams, while the Paramount+ subscribers enjoy sports programming overall without any local professional team affiliations.

The Resonate proprietary data set includes more than 14,000 relevant data points that describe more than 230 million individual U.S. consumers, according to Resonate.

‘Squid Game’ Top Streaming Original, ‘Black Widow’ Top Streaming Movie on Whip Media Charts

Netflix’s “Squid Game” led the Whip Media chart of top streaming originals and Black Widow the chart of top streaming movies among U.S. consumers for the week ended Oct. 10.

“Squid Game” is a South Korean series that follows a group of desperate and cash-strapped people competing in a blood-thirsty survival game. It started streaming Sept. 17.

The Marvel feature Black Widow, starring Scarlett Johansson, became available at no additional cost to Disney+ subscribers Oct. 6.

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TV Time, a Whip Media company, is a free TV and movie viewership tracking app with 18 million global users. The streaming originals chart rankings are determined by streaming original TV series with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app. The movie rankings are determined by theatrical or streaming movies with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app.

Apple TV+’s “Ted Lasso,” which garnered four Emmys Sept. 19 including Outstanding Comedy Series, took the No. 2 spot on the streaming originals chart. Jason Sudeikis won an Emmy for Lead Actor, Hannah Waddingham for Supporting Actress, and Brett Goldstein for Outstanding Supporting Actor in the series, season two of which began streaming July 23.

At No. 3 on the streaming originals chart was Disney+’s “What If…,” a Marvel Universe animated anthology series that debuted Aug. 11. It explores major Marvel moments had they gone differently.

Coming in at No. 2 on the streaming movies chart was The Guilty, which started streaming on Netflix Oct. 1. It follows a troubled police detective demoted to 911 operator duty who scrambles to save a distressed caller.

Taking the bronze on the streaming movies chart was Netflix’s stand-up comedy special Dave Chappelle: The Closer, which started streaming Oct. 5. The show has created controversy over Chappelle’s comments about trans people.

Free Guy, No. 4 on the streaming movies chart, and The Suicide Squad, No. 10 on that chart, are both available transactionally on Amazon Prime Video, among other digital outlets.

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Top Streaming Originals Among U.S. Consumers for the Week Ended Oct. 10:

  1. “Squid Game” — Netflix
  2. “Ted Lasso” — Apple TV+
  3. “What If …” — Disney+
  4. “On My Block” — Netflix (season premiere)
  5. “Only Murders in the Building” — Hulu
  6. “Titans” (2018) — HBO Max
  7. “Lucifer” — Netflix
  8. “Midnight Mass” (2021) — Netflix
  9. “The Morning Show” — Apple TV+
  10. “Maid” — Netflix

 

Top Streaming Movies Among U.S. Consumers for the Week Ended Oct. 10:

  1. Black Widow — Disney+
  2. The Guilty — Netflix
  3. Dave Chappelle: The Closer — Netflix
  4. Free Guy — Prime Video
  5. There’s Someone Inside Your House — Netflix
  6. Muppets Haunted Mansion — Disney+
  7. Malignant — HBO Max
  8. The Many Saints of Newark — HBO Max
  9. Cruella — Disney+
  10. The Suicide Squad — Prime Video

‘Free Guy’ Again Wins Top Spot on Vudu Chart

Disney-owned 20th Century Studios’ Free Guy again led the chart of the 10 most popular movies on Fandango’s transactional VOD service Vudu the week ended Oct. 10.

The film, which became available for digital purchase Sept. 28, stars Ryan Reynolds as a bank teller who discovers he is actually a background player in an open-world video game and decides to become the hero of his own story.

Taking the No. 2 spot was Universal’s Old, M. Night Shyamalan’s latest mystery. The film about beachgoers who age prematurely became available for digital purchase Oct. 5.

MGM’s animated sequel The Addams Family 2, which debuted for premium digital rental Oct. 1, fell to No. 3 on the chart. In the film featuring the voices of Charlize Theron and Oscar Isaac, Morticia and Gomez are distraught that their children are growing up.

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The fourth spot went to Disney’s adventure Jungle Cruise, starring Dwayne Johnson and Emily Blunt and available for digital purchase.

Landing at No. 5 was Snake Eyes: G.I. Joe Origins, on sale for digital purchase and rental. It’s the third live-action “G.I. Joe” movie rebooting the franchise following 2009’s G.I. Joe: The Rise of Cobra and its sequel 2013’s G.I. Joe: Retaliation

Vudu’s top 10 titles for the week ended Oct. 10, in terms of revenue, were:

  1. Free Guy
  2. Old
  3. The Addams Family 2
  4. Jungle Cruise
  5. Snake Eyes: G.I. Joe Origins
  6. The Night House
  7. F9: The Fast Saga
  8. Escape Room: Tournament of Champions
  9. Candyman (2021)
  10. The Forever Purge

‘Free Guy’ Wins Top Spot on Vudu Chart

Disney-owned 20th Century Studios’ Free Guy led the chart of the 10 most popular movies on Fandango’s transactional VOD service Vudu the week ended Oct. 3.

The film, which became available for digital purchase Sept. 28, stars Ryan Reynolds as a bank teller who discovers he is actually a background player in an open-world video game and decides to become the hero of his own story.

MGM’s animated sequel The Addams Family 2, which debuted for premium digital rental Oct. 1, landed at No. 2 on the chart. In the film featuring the voices of Charlize Theron and Oscar Isaac, Morticia and Gomez are distraught that their children are growing up.

Universal’s F9: The Fast Saga, the ninth installment in the main “Fast & Furious” franchise, fell from No. 2 to No. 3. The film is available for digital purchase and digital rental.

Coming in at No. 4 (falling from No. 1) was Sony’s psychological thriller Escape Room: Tournament of Champions, which became available for digital purchase Sept. 21. A sequel to 2019’s Escape Room, the film follows six people who unwittingly find themselves locked in another series of escape rooms, slowly uncovering what they have in common to survive and discovering they’ve all played the game before.

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Landing at No. 5 was Universal’s The Forever Purge, available for digital rental and purchase. It’s the fifth film in the “Purge” franchise that chronicles a dystopian future where society cleanses itself by abandoning all laws for one night.

Vudu’s top 10 titles for the week ended Oct. 3, in terms of revenue, were:

  1. Free Guy
  2. The Addams Family 2
  3. F9: The Fast Saga
  4. Escape Room: Tournament of Champions
  5. The Forever Purge
  6. PAW Patrol: The Movie
  7. Candyman
  8. The Green Knight
  9. The Suicide Squad
  10. The Protégé

Netflix’s ‘Locke & Key’ Top Returning Show, ‘Dune’ Top Movie Anticipated in October

Netflix’s “Locke & Key” was the most anticipated returning show, “CSI: Vegas” was the top anticipated new show, and Dune was the top anticipated movie on the TV Time charts for October.

“Locke & Key,” an adaptation of the comic book series, follows three siblings and their mother who move into their ancestral home, Keyhouse, after the father is murdered under mysterious circumstances. The house, they discover, is full of magical keys that may be connected to the father’s death. Season two debuts Oct. 22.

“CSI: Vegas” has stars William Petersen and Jorja Fox returning to their roles in the long-running “CSI” crime drama franchise. It debuts Oct. 6.

Dune, the latest adaptation of Frank Herbert’s sci-fi best-seller, will be released concurrently in theaters and on the HBO Max streaming service Oct. 22. It stars Timothee Chalamet, Rebecca Ferguson and Zendaya.

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TV Time, owned by Whip Media, is a free TV viewership tracking app that tracks consumers’ viewing habits worldwide and is visited by more than 1 million consumers every day, according to the company. TV Time’s “Anticipation Report” is based on data from those users.

Most Anticipated New Shows for October:

  1. “CSI: Vegas” (CBS) — Oct. 6
  2. “Chucky” (Syfy) — Oct. 12
  3. “4400” (CW) — Oct. 25
  4. “Invasion” (2021) (Apple TV+) — Oct. 22
  5. “Ghosts” (U.S.) (CBS) — Oct. 7

 

Most Anticipated Returning Shows for October:

  1. “Locke & Key” (Netflix) — Oct. 22
  2. “You” (Netflix) — Oct. 15
  3. “Succession” (HBO) — Oct. 17
  4. “Another Life” (2019) (Netflix) — Oct. 14
  5. “Love Life” (2020) (HBO Max) — Oct. 28

 

Most Anticipated Movies for October:

  1. Dune (Warner) — Oct. 22
  2. Venom: Let There Be Carnage (Sony) — Oct. 1
  3. No Time to Die (MGM) — Oct. 8
  4. The Many Saints of Newark (Warner) — Oct. 1
  5. The Guilty (Netflix) — Oct. 1
  6. Halloween Kills (Universal)— Oct. 15
  7. The Last Duel (20th Century Studios)— Oct. 15
  8. Last Night in Soho (Focus)— Oct. 29
  9. The French Dispatch (Searchlight)— Oct. 22
  10. Antlers (Searchlight)— Oct. 29

‘A Quiet Place,’ Classic ‘Twilight Zone’ Top Horror Movie and TV Franchises in Vudu Survey

“A Quiet Place” ranked as fans’ top horror movie franchise and the original “The Twilight Zone” was fans’ favorite horror TV series in a survey by Fandango’s transactional digital service Vudu.

The service polled more than 2,500 entertainment fans during the last two weeks of September.

Almost three-quarters (73%) of consumers surveyed said they will stream more horror films and TV shows during this year’s Halloween season than in previous years.

“According to our survey, many horror-hungry entertainment fans will experience their favorite cinematic scares and TV shows at home on Halloween weekend,” Fandango managing editor Erik Davis said in a statement. “It’s impressive to see ‘A Quiet Place’ taking over as the fan-favorite horror franchise, while the original ‘Twilight Zone’ ranks as the top horror TV series. There’s no shortage of creepy content to suit every taste this season, from recent hits to cult classics, many of which are on sale in Vudu’s Horror Store starting today.”

Top 10 Horror Movie Franchises:

  1. A Quiet Place                                           
  2. Halloween
  3. It
  4. A Nightmare on Elm Street
  5. Friday the 13th
  6. The Conjuring
  7. Saw                                
  8. The Purge
  9. Child’s Play (Chucky)
  10. Scream

 

Top 10 Horror TV Series:

  1. “The Twilight Zone” (1959-63)
  2. “The X Files”
  3. “Buffy the Vampire Slayer”
  4. “American Horror Story”
  5. “The Walking Dead”
  6. “What We Do in the Shadows”
  7. “Hannibal”
  8. “Penny Dreadful”
  9. “Bates Motel”
  10. “Lovecraft Country”

 

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More Vudu survey results will be announced each week leading up to Halloween on Fandango’s social channels Twitter, Instagram and Facebook. 

As part of Vudu’s Horror Store, the service is offering “$4.99 Killer Deals” on more than 100 titles for purchase including the 2007 Halloween reboot, Mandy (starring Nicolas Cage), Legion (Paul Bettany), Wes Craven’s Red Eye (Rachel McAdams), Warm Bodies (Nicholas Hoult and Teresa Palmer), Stephen King’s Cujo and the international horror film The Wailing. On Oct. 5, Vudu will launch a classic TV bundle sale, plus a “Mix & Match” sale on classic horror (purchase two films in HDX for $11.99) and modern horror (purchase two films in HDX for $14.99).

Whip Media Hires Former Warner Exec Debbie Neveu

Entertainment software platform and data provider Whip Media has hired Debbie Neveu as VP of global enterprise client success.

In this newly created role, Neveu will further develop and grow the company’s content value management (CVM) platform customer relationships, including focusing on strategy, product adoption, sales assistance, and customer retention and support.

Neveu joins Whip Media with more than two decades of experience leading the accounting and financial reporting teams at some of the biggest companies in entertainment. Prior to joining Whip Media, Neveu served as the VP of accounting, financial reporting, financial systems and financial deal review at Warner Bros., where she spearheaded more than 300 deals and led the expansion of the company’s digital business into more than 130 countries. The areas of emphasis during her 15 years at Warner Bros. included the company’s digital sellthrough, VOD, PVOD, PPV and AVOD businesses. Before joining Warner Bros., Neveu served as the director of global operations at The Walt Disney Company for Disney’s interactive video gaming business.

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“Debbie’s invaluable knowledge of the entertainment industry and proven track record of success makes her an ideal fit for Whip Media,” Saj Jayasinghe, Whip Media’s SVP of global enterprise account management, said in a statement. “We’re thrilled to have her on board, and I know our media partners will feel the same way, too.”

“As a former client, I’ve spent years partnering with Whip Media and utilizing their CVM platform to automate, scale and streamline internal studio finance, rights and avails,” Neveu said in a statement. “Now that I am part of the Whip family, I look forward to bringing this knowledge to improve the satisfaction and success of our clients while also supporting the sales and product teams to refine and expand customer offerings.”

‘Sex Education’ Top Streaming Original, ‘Shang-Chi’ Top Movie on Weekly TV Time Charts

Netflix’s “Sex Education” led the TV Time chart of top streaming originals and Shang-Chi and the Legend of the Ten Rings the TV Time chart of top movies among U.S. consumers for the week ended Sept. 26.

The British dramedy “Sex Education” follows a socially awkward teen who lives with his sex therapist mom and offers sex advice to his peers. Season three started streaming Sept. 17.

The latest Marvel feature Shang-Chi and the Legend of the Ten Rings is only showing in theaters and has earned nearly $200 million at the box office domestically.

The charts replace TV Time’s weekly binge and rising show charts.

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TV Time, a Whip Media company, is a free TV and movie viewership tracking app with 18 million global users. The streaming originals chart rankings are determined by streaming original TV series with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app. The movie rankings are determined by theatrical or streaming movies with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app.

“Lucifer,” the sixth and final season of which debuted on Netflix Sept. 10, fell to No. 2 on the streaming originals chart. It follows Lucifer’s exploits on Earth.

Apple TV+’s “Ted Lasso,” which garnered four Emmys Sept. 19 including Outstanding Comedy Series, remained at No. 3 on the streaming originals chart. Jason Sudeikis won an Emmy for Lead Actor, Hannah Waddingham for Supporting Actress, and Brett Goldstein for Outstanding Supporting Actor in the series, season two of which began streaming July 23.

At No. 2 on the movies chart was 20th Century Studios’ Free Guy, starring Ryan Reynolds as a bank teller who discovers he is actually a background player in an open-world video game.

Malignant, which debuted in theaters and on HBO Max Sept. 10, fell from No. 1 to No. 3. It’s a possession thriller from director James Wan (The ConjuringInsidious).

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Top Streaming Originals Among U.S. Consumers for the Week Ended Sept. 26:

  1. “Sex Education” — Netflix
  2. “Lucifer” — Netflix
  3. “Ted Lasso” — Apple TV+
  4. “What If …” — Disney+
  5. “Star Wars: Visions” — Disney+ (Season Premiere)
  6. “The Circle” (U.S.) — Netflix
  7. “Only Murders in the Building” — Hulu
  8. “Squid Game” — Netflix
  9. “Titans” (2018) — HBO Max
  10. “Nine Perfect Strangers” — Hulu

 

Top Movies Among U.S. Consumers for the Week Ended Sept. 26:

  1. Shang-Chi and the Legend of the Ten Rings — Disney
  2. Free Guy — 20th Century Studios
  3. Malignant — Warner Bros.
  4. Kate — Netflix
  5. Black Widow — Disney
  6. Candyman — MGM
  7. Old — Universal
  8. Cruella — Disney
  9. The Suicide Squad — Warner Bros.
  10. Cinderella — Amazon Prime Video