Nielsen at CES: Kids Titles Rule Movies, ‘The Office’ Tops TV Shows in 2020 Minutes Watched

Eight of the top 10 movies were kids’ titles, and “The Office” was by far the top TV show in minutes watched in 2020, according to Nielsen data presented during the virtual CES.

Meanwhile, Netflix’s “Ozark” topped streaming originals in minutes viewed. In fact, Netflix originals took nine of the top 10 on the minutes-watched originals chart, with Disney+’s “The Mandalorian” coming in at No. 5.

Americans streamed the equivalent of more than 100,000 years of “The Office,” said Brian Fuhrer, SVP, product strategy and thought leadership, Nielsen — with one episode, season four’s “Dundar Mifflin Infinity,” the most streamed episode at almost 31 years.

While Netflix got the benefit of devoted “Office” fans in 2020, Peacock this year acquired the rights to the NBC show.

“We don’t think ‘The Office’ is used up,” said Fuhrer, who noted fans watch the show almost as a comfort.

Kids’ films dominate minutes of movies streamed for a simple reason.

“The kids’ movies have the tremendous advantage of repeat viewings,” he said, as children will watch a film over and over.

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The top movie in terms of minutes watched was Frozen II, followed by, in order, Moana, Pets 2, Onward and Dr. Seuss’ The Grinch. Among non-kids’ titles, only Disney+’s streamed Broadway show Hamilton and Netflix’s Spenser Confidential cracked the top 10.

Among originals, following “Ozark,”  the top most watched programs in terms of minutes were three other Netflix shows, in order, “Lucifer,” “The Crown” and the infamous “Tiger King.” Coming in at No. 5 was Disney+’s “The Mandalorian.”

Fuhrer said the idea of stretching out episodes of a series to create “water cooler TV,” as Disney+ did with “The Mandalorian,” is a growing trend.

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“I think we’re going to see more and more of that,” he said, adding “Amazon did it with ‘The Boys’ to great success.”

While everyone streamed more during the pandemic, one of the biggest changes is how it attracted older viewers, who adopted it and kept on streaming.

“As the older demographic started to stream, there was a lot of sampling,” especially of AVOD services as they were free, he noted.

As theaters closed, first-run movies hit streaming, a trend that is here to say, he said.

“One of the things I find most fascinating was the opportunity to deliver first run movies to consumers,” he said.

While cinemas aren’t going to go away, first-run streaming will become a “bigger and bigger piece of the television pie over time,” he said.

Another trend is an explosion in streaming outlets.

“Fragmentation is hitting streaming just like it hit traditional TV,” he noted.

For these services, “distribution is critical,” he said.

“If it’s not available on the device you have, it’s invisible,” he noted.

Value is another battleground in the streaming marketplace, with consumers evaluating the price versus the quality of content.

Whip Media Hires Former Fox Exec Sherry Brennan

Entertainment data and software company Whip Media has appointed Sherry Brennan EVP and GM of its licensing technology division.

In this newly created role, Brennan will lead the company’s development and go-to-market strategy of new offerings to improve how media companies license digital content globally. She reports to Rob Gardos, president of Whip Media.

Brennan has more than 30 years of experience in pay-TV, including nearly 15 years with Fox Networks where she focused on the distribution of Fox’s content in new and emerging platforms including Hulu, content protection, strategic research and optimizing Fox’s content strategy for the digital age.

“Whip Media is transforming TV and movie licensing by leveraging its first-party consumer sentiment data and sophisticated AI technology to optimize content monetization,” Gardos said in a statement. “Sherry’s vast experience in global content distribution and licensing will be invaluable as we deliver new products to the market to support that vision. I’m thrilled to welcome her to the team.”

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“After spending nearly 15 years at Fox negotiating hundreds of content licensing deals, I believe Whip Media is uniquely positioned to transform and future-proof global content licensing as business models continue to evolve,” Brennan said in a statement.

Prior to joining Fox, Brennan spent seven years at Cablevision focused on then-emerging VOD and digital TV, including content licensing, marketing and UI/UX. She began her career at Falcon Cable TV and the Federal Reserve Bank of San Francisco. She is co-founder of a social platform for women over 40 (The Woolfer), as well as a Board Member for the Food Resource Action Committee (FRAC), a DC-based lobbying organization. She is based in Los Angeles.

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Whip Media through its content value management and data platform manages billions of financial transactions from more than 1,000 operators and OTT platforms around the world. Clients include Disney, Warner Bros., Hulu, NBCU, Paramount, Sony, Lionsgate, BBC, HBO, AT&T, T-Mobile, Liberty Global, Discovery and Pluto TV.

Average U.S. Streaming Household Now Subscribes to Four SVOD Services

The average U.S. streaming household now stacks an average of four different subscription video services, according to the latest analysis from Ampere Analysis.

In the five largest Western European territories, streaming homes have an average of two services, according to Ampere.

Overall, across Western Europe and the USA, almost 10% of SVOD homes already subscribe to five or more services.

“AVOD, studio-direct streaming launches, the strengthening of local and broadcaster-led streaming, and the turbo-boost that came out of the blue in the form of COVID-19 have brought the industry to a pivot point,” Guy Bisson, research director at Ampere Analysis, said in a statement. “That pivot point will lead to a shift in thinking that will change the way content creators, distributors and content aggregators, platforms and channels think about streaming in the wider TV market. In 2021, compounding is here to stay in every portion of the streaming value chain.”

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‘Croods’ Sequel Continues to Rule Vudu, FandangoNow Charts

Universal’s The Croods: A New Age topped the FandangoNow and Vudu charts for a fourth consecutive week.

Both are transactional VOD services owned by Fandango.

The animated Croods sequel, which became available for premium rental at the services Dec. 17, led the charts for the week ended Jan. 10. In the film, in search of a new home, the Croods encounter the more sophisticated Betterman family. A new threat forces the two families to set aside their differences to avoid extinction. The sequel features the returning voices of Nicolas Cage, Emma Stone, Ryan Reynolds, Catherine Keener, Clark Duke, and Cloris Leachman, with new cast members Peter Dinklage, Leslie Mann, and Kelly Marie Tran.

No. 2 on the Vudu chart was Shadow in the Cloud, available for purchase and premium rental. It follows a female World War II pilot (Chloe Grace Moritz) traveling with top secret documents on a B-17 who encounters an evil presence on board.

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Taking the silver on the FandangoNow chart was Fatale, a psychological thriller starring Michael Ealy and Hilary Swank available as a premium rental. In the film, a wild one-night stand plunges a sports agent into a deadly cat-and-mouse game with a police detective.

Coming in at No. 3 on both charts was Greenland, available for premium rental Dec. 18. The action thriller follows a family who fights for survival as a planet-killing comet races to Earth. John Garrity (Butler), his estranged wife Allison (Morena Baccarin) and young son Nathan make a perilous journey to their only hope for sanctuary.

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Vudu’s top 10 titles for the week ended Jan. 10, in terms of revenue, were:

  1. The Croods: A New Age
  2. Shadow in the Cloud
  3. Greenland
  4. Tenet
  5. Fatale
  6. Honest Thief
  7. The War With Grandpa
  8. Love and Monsters
  9. Mulan
  10. Unhinged

 

FandangoNow’s top 10 titles for the week ended Jan. 10, in terms of revenue, were:

  1. The Croods: A New Age
  2. Fatale
  3. Greenland
  4. Tenet
  5. Shadow in the Cloud
  6. Honest Thief
  7. The War With Grandpa
  8. Let Him Go
  9. Freaky
  10. Love and Monsters

‘Chilling Adventures of Sabrina’ Tops TV Time Charts

Netflix’s “Chilling Adventures of Sabrina” was the top rising show and the top binge on the TV Time charts the week ended Jan. 3.

Based on the comics, the series follows half-human, half-witch Sabrina as she navigates two worlds, mortal teen life and her family’s legacy, The Church of Night. Season four debuted New Year’s Eve.

Dropping from No. 1 to No. 2 on the binge chart was the Netflix romance series “Bridgerton,” which hit screens on Christmas. Produced by Shonda Rhimes and based on Julia Quinn’s bestsellers, the series follows eight close-knit siblings of the Bridgerton family looking for love and happiness in London high society.

“Cobra Kai,” which moved to Netflix for its latest season, took the silver on the rising show chart and the bronze on the binge chart. The series, season three of which hit screens Jan. 1, follows the rivalry of Johnny and Daniel from the “Karate Kid” movies decades after the tournament that changed their lives.

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TV Time is a free TV viewership tracking app that tracks consumers’ viewing habits worldwide and is visited by more than 1 million consumers every day, according to the service. The weekly “Binge Report” ranks shows with the most binge sessions. A binge session is when four or more episodes of a show are watched and tracked in the app in a given day. The “Shows on the Rise” chart is calculated by determining the week-over-week growth in episodes watched for a given program. The network displayed is the network where the show first aired (e.g. “Friends” on NBC).

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Top Binge Shows Week Ended Jan. 3 by Share of Binges:

  1. “Chilling Adventures of Sabrina” (Netflix) — 4.86%
  2. “Bridgerton” (Netflix) — 4.59%
  3. “Cobra Kai” (Netflix) — 2.52%
  4. “Grey’s Anatomy” (ABC) — 1.82%
  5. “Attack on Titan” (NHK) — 1.54%
  6. “Friends” (NBC) — 1.44%
  7. “One Piece” (Fuji TV) — 1.26%
  8. “The Office” (NBC) — 1.26%
  9. “Modern Family” (ABC) — 1.24%
  10. “The Crown” (Netflix) — 1.09%

 

Top “Shows on the Rise” Week Ended Jan. 3 by Rise Ratio:

  1. “Chilling Adventures of Sabrina” (Netflix) — 97%
  2. “Cobra Kai” (Netflix) — 94%
  3. “Salvation” (CBS) — 68.2%
  4. “Doctor Who” (BBC One) — 60.5%
  5. “RuPaul’s Drag Race” (VH1) — 59.8%
  6. “Bridgerton” (Netflix) — 53.7%
  7. “Vikings” (History) — 53.6%
  8. “DC’s Legends of Tomorrow” (The CW) — 50.6%
  9. “iZombie” (The CW) — 39.8%
  10. “Queen of the South” (USA) — 37.5%

‘Croods: A New Age’ Again Tops Vudu, FandangoNow Charts

Universal’s The Croods: A New Age topped the FandangoNow and Vudu charts for a third consecutive week.

Both are transactional VOD services owned by Fandango.

For the week ended Jan. 3, taking the top spot again was the animated Croods sequel, which became available for premium rental at the services Dec. 17. In the film, in search of a new home, the Croods encounter the more sophisticated Betterman family. A new threat forces the two families to set aside their differences to avoid extinction. The sequel features the returning voices of Nicolas Cage, Emma Stone, Ryan Reynolds, Catherine Keener, Clark Duke, and Cloris Leachman, with new cast members Peter Dinklage, Leslie Mann, and Kelly Marie Tran.

Coming in at No. 2 on both charts was Greenland, available for premium rental Dec. 18. The action thriller follows a family who fights for survival as a planet-killing comet races to Earth. John Garrity (Butler), his estranged wife, Allison (Morena Baccarin), and young son, Nathan, make a perilous journey to their only hope for sanctuary.

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Tenet, available for early digital purchase Dec. 15, took the No. 3 spot on the FandangoNow chart (No. 4 on the Vudu chart). The latest mind-bending adventure from director Christopher Nolan stars John David Washington as a secret agent, known as “the Protagonist,” who manipulates the flow of time to stop a third World War. The film’s ensemble cast also includes Robert Pattinson, Elizabeth Debicki, Dimple Kapadia, and Martin Donovan, with Michael Caine and Kenneth Branagh.

No. 3 on the Vudu chart was Shadow in the Cloud, which follows a female World War II pilot traveling with top secret documents on a B-17 encounters an evil presence on board. It stars Chloe Grace Moritz.

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Vudu’s top 10 titles for the week ended Jan. 3, in terms of revenue, were:

  1. The Croods: A New Age
  2. Greenland
  3. Shadow in the Cloud
  4. Tenet
  5. Honest Thief
  6. The War with Grandpa
  7. Love and Monsters
  8. Freaky
  9. The New Mutants
  10. Let Him Go

 

FandangoNow’s top 10 titles for the week ended Jan. 3, in terms of revenue, were:

  1. The Croods: A New Age
  2. Greenland
  3. Tenet
  4. Honest Thief
  5. The War with Grandpa
  6. Let Him Go
  7. Shadow in the Cloud
  8. Freaky
  9. Half Brothers
  10. All My Life

Samsung, Roku, Sonos Among Top Brands in NPD’s Consumer Electronics Awards

The NPD Group’s technology division announced the winners of its annual Consumer Electronics Industry Performance Awards, honoring Samsung for its LCD TVs, Sonos for its soundbars and Roku for its streaming media player, among other companies.

Among the top increases in market share in North America, Samsung took the top prize for LCD TVs. Among the fastest-turning brands per item in the United States, Canada and Mexico, Sonos was the top U.S. soundbar. And among the top increases in online market share in the United States, Roku was the top streaming media player.

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“After an unprecedented year, we at NPD are excited to take a moment to acknowledge the many silver linings the consumer technology market experienced in the midst of the pandemic,” Ian Hamilton, president, technology sector, The NPD Group, said in a statement. “In this fifth year of our CE Industry Performance Awards we are recognizing brands that saw success providing consumers with products that enabled them to work and learn from home, as well as stay entertained and connected in their downtime. Congratulations to all award winners — we wish everyone a healthy and successful 2021.”

Survey: More Than Two-Thirds of Americans Would Prefer to Watch First-Run Movies at Home After Pandemic

A December survey of American consumers found 67% would prefer to watch recently released movies at home after the pandemic instead of going to the movie theater.

Meanwhile, 12% said they would prefer to watch recently released movies in the theater, according to the Savanta survey of 500 Americans.

Half (50%) said they are likely to pay to watch a recently released movie on a streaming platform, but about one-third (32%) said they are not likely to pay to watch a recently released movie on a streaming platform (17% said they are neither likely nor unlikely to pay to watch a recently released movie on a streaming platform).

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The survey found respondents are willing to pay on average of $14 to watch a recently released movie on a streaming platform — with 46% willing to pay less than $10, 30% willing to pay $10 to $19, 15% willing to pay $20 to $30, and 8% willing to pay more than $31.

Half said they weren’t sure when they would return to a movie theater. Meanwhile, 17% think they would go to a movie theater in the next six months, 13% think they would go to a movie theater within the next month, 11% think they would go to a movie theater within the next two-three months, and 8% think they would go to a movie theater within the next four to five months.

Savanta is a New York-based research and advisory firm.

‘Trolls World Tour’ Most-Watched Movie of 2020 on Vudu and FandangoNow

Universal Pictures’ Trolls World Tour was the most watched movie of 2020 on both FandangoNow and Vudu.

Fandango calculated the top 10 most watch movies on its two transactional VOD services based on the total number of orders Jan. 1, 2020, through Dec. 30, 2020.

Originally intended for theatrical release, Trolls World Tour came out April 10 on premium VOD as a $19.99 online rental as theaters shuttered during the pandemic.

Sony’s Jumanji: The Next Level took the silver on both lists.

The full lists are:

Vudu’s Top 10 Most Watched Movies for 2020:

  1. Trolls World Tour
  2. Jumanji: The Next Level
  3. Sonic the Hedgehog
  4. Joker
  5. Bad Boys for Life
  6. Birds of Prey
  7. Star Wars: The Rise of Skywalker
  8. Frozen II
  9. Knives Out
  10. Terminator: Dark Fate

 

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FandangoNow’s Top 10 Most Watched Movies for 2020:

  1. Trolls World Tour
  2. Jumanji: The Next Level
  3. Just Mercy
  4. Bad Boys for Life
  5. The Invisible Man (2020)
  6. Joker
  7. Sonic the Hedgehog
  8. Knives Out
  9. Scoob!
  10. Birds of Prey

‘Croods’ Sequel Again Tops FandangoNow, Vudu Charts

Universal’s The Croods: A New Age topped the FandangoNow and Vudu charts for a second consecutive week.

Both are transactional VOD services owned by Fandango.

Taking the top spot again for the week ended Dec. 27, the animated sequel became available for premium rental at the services Dec. 17. In the film, in search of a new home, the Croods encounter the more sophisticated Betterman family. A new threat forces the two families to set aside their differences to avoid extinction. The sequel features the returning voices of Nicolas Cage, Emma Stone, Ryan Reynolds, Catherine Keener, Clark Duke, and Cloris Leachman, with new cast members Peter Dinklage, Leslie Mann, and Kelly Marie Tran.

Coming in at No. 2 on both charts was Greenland, available for premium rental Dec. 18. The action thriller follows a family who fights for survival as a planet-killing comet races to Earth. John Garrity (Butler), his estranged wife, Allison (Morena Baccarin), and young son, Nathan, make a perilous journey to their only hope for sanctuary.

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Tenet, available for early digital purchase Dec. 15, took the No. 3 spot on both the Vudu chart and the FandangoNow charts. The latest mind-bending adventure from director Christopher Nolan stars John David Washington as a secret agent, known as “the Protagonist,” who manipulates the flow of time to stop a third World War. The film’s ensemble cast also includes Robert Pattinson, Elizabeth Debicki, Dimple Kapadia, and Martin Donovan, with Michael Caine and Kenneth Branagh.

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Vudu’s top 10 titles for the week ended Dec. 27, in terms of revenue, were:

  1. The Croods: A New Age
  2. Greenland
  3. Tenet
  4. The War With Grandpa
  5. Elf
  6. National Lampoon’s Christmas Vacation
  7. A Christmas Story
  8. Love and Monsters
  9. The Polar Express
  10. The New Mutants

 

FandangoNow’s top 10 titles for the week ended Dec. 27, in terms of revenue, were:

  1. The Croods: A New Age
  2. Greenland
  3. Tenet
  4. The War With Grandpa
  5. Honest Thief
  6. Let Him Go
  7. Half Brothers
  8. All My Life
  9. Elf
  10. National Lampoon’s Christmas Vacation