Survey: U.S. Consumers Cite Video Streaming as Top Use for 5G

The 5G era is set to drive the next wave of growth in video streaming, with 78 percent of U.S. consumers indicating they will expand this activity as they adopt the next-generation wireless standard in smartphones and home-networking solutions, according to a survey conducted by IHS Markit, Digital Orbit.

When asked to name which types of activities they are likely to increase due to the arrival of 5G, consumers ranked video streaming first, ahead of video calling, social media, mobile gaming, virtual reality and augmented reality, according to the survey. As a result, the deployment of 5G will help cause video usage to grow to account for 70 percent of mobile network traffic in 2022, up from 47 percent in 2015, IHS reported.

“The promise of faster video streaming through 5G is generating enormous enthusiasm among consumers,” said Joshua Builta, senior principal analyst for IHS, in a statement. “Interest is particularly high for those younger than 50, with 81 percent of survey respondents in that age range citing video streaming as the top activity for 5G. Consumers are expressing strong interest in video streaming both on smartphones and for home internet services, which are equally supported by 5G.”

Current 4G wireless services already provide sufficient performance to support most types of video content commonly streamed today, according to IHS. As a result, 5G’s largest impact will be felt in emerging areas of the market, such as 4K Ultra High Definition video, according to IHS, as the 5G standard enables 4K on mobile platforms because of its increased capacity and speed. When coupled with the growing demand and supply of 4K UHD content, the proliferation of 5G will help drive mobile consumption of UHD content, according to the firm.

Also, the 5G standard will also be critical to promoting the consumption of general live video, IHS noted. This is particularly true for sports and live events, where lower latency and higher speed and bandwidth are critical.

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In parallel with the trends in the smartphone market, US consumers are expressing intense interest in engaging in 5G video streaming via home internet access, according to IHS. While often regarded purely as a mobile technology, the 5G standard also supports fixed wireless access (FWA) in the home. However, unlike fixed solutions such as DSL, cable or fiber, 5G FWA uses wireless mobile network technology to extend internet access into homes.

Most consumers said they are attracted to 5G FWA by its faster speeds. The average speed of broadband connections in the United States in 2018 was about 35 megabits per second. In contrast, 5G can theoretically operate at up to 1 gigabit per second, although initial deployments will be much slower, according to IHS.

Survey respondents also cited streaming of video, both prerecorded and live, as the most compelling reason to upgrade home internet service. A total of 74 percent of those surveyed named video streaming as the chief motivation for upgrading to 5G in the home.

IHS Markit forecasts that global over-the-top (OTT) video subscriptions will pass the 1 billion mark in 2021, up from 620 million at the end of last year. In 2022, OTT video subscriptions will surpass pay-TV subscriptions.

IHS Markit’s Digital Orbit report summarizes the results of a survey on how consumers perceive 5G and how they intend to use the new technology. The survey was conducted May 22-27, 2019, among 2,031 respondents, 95 percent of whom were U.S.-based. The median age of the survey respondents was 43, and 63 percent lived in urban areas.

‘Orange Is the New Black’ Remains Top Binge, ‘Sacred Games’ Leads ‘Shows on the Rise’ on TV Time Charts

Netflix series “Orange Is the New Black” topped TV Time’s “Binge Report” for a third consecutive week, while the service’s “Sacred Games” came in at No. 1 on its “Shows on the Rise” chart for the week ended Aug. 18.

TV Time is a free TV viewership tracking app that tracks consumers’ viewing habits worldwide and is visited by more than 1 million consumers every day, according to the company. The weekly “Binge Report” ranks shows with the most binge sessions. A binge session is when four or more episodes of a show are watched and tracked in the app in a given day. The “Shows on the Rise” chart is calculated by determining the week-over-week growth in episodes watched for a given program.

The seventh and final season of the Netflix’s prison drama “Orange Is the New Black” dropped July 26.

Three other Netflix series came in at Nos. 2-4 on the binge chart. The Spanish period drama “Cable Girls,” the fourth season of which hit screens Aug. 9, took the No. 2 spot. The serial killer series “Mindhunter,” season two of which dropped Aug. 16, came in at No. 3. And “Lucifer,” a perennial binge favorite about the lord of hell’s exploits in Los Angeles, landed at No. 4. Meanwhile, NBC’s classic sitcom favorite “Friends” rounded out the top five binge series.

Top show on the rise “Sacred Games,” season two of which dropped on Netflix Aug. 15, is an Indian thriller centering on a troubled police officer in Mumbai.

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Top Binge Shows Week Ended Aug. 18 by Share of Binges:

  1. “Orange Is the New Black” (Netflix) — 3.30%
  2. “Cable Girls” (Netflix) — 2.56%
  3. “Mindhunter” (Netflix) — 2.44%
  4. “Lucifer” (Neflix) — 2.25%
  5. “Friends” (NBC) — 2.24%
  6. “Money Heist” (Netflix) — 2.14%
  7. “Stranger Things” (Netflix) — 1.91%
  8. “Glee” (Fox) — 1.53%
  9. “The 100” (The CW) — 1.52%
  10. “The Big Bang Theory” (CBS) — 1.49%

 

Top Shows on the Rise Week Ended Aug. 18 by Rise Ratio:

  1. “Sacred Games” (Netflix) — 98.5%
  2. “Mindhunter” (Netflix) — 92.3%
  3. “The Terror” (AMC) — 79.8%
  4. “Succession” (HBO) — 69.1%
  5. “Sintonia” (Netflix) – 65.9%
  6. “The Family” (Netflix) — 65.7%
  7. “The Naked Director” (Netflix) — 53.2%
  8. “Fear the Walking Dead” (AMC) — 45.9%
  9. “Pennyworth” (Epix) — 45.5%
  10. “Demon Slayer: Kimetsu no Yaiba” (Tokyo MX) — 39.6%

Finding the Key to SVOD Success

Original content has been the star on SVOD services such as Netflix, Amazon and Hulu, with upcoming services Apple TV+ and Disney+ teasing originals in celebrity-filled press conferences. But catalog content is an important supporting player.

Certainly, originals can attract eyeballs, said the NPD Group’s Kathi Chandler-Payatt at last month’s EMA summit. She noted that while both original movies and episodic shows are a small percentage of content on Netflix, they garner an outsized share of viewing.

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Still, originals aren’t the only shows that keeps viewers subscribing, noted Screen Engine/ASI’s Mark Orne at the event. Subscribers often stay with a service based on go-to backup shows, mostly long-running hit comedy series, such as “The Office,” “Friends,” “South Park” and “Family Guy.” It’s why Disney+ streaming “The Simpsons” from its Fox acquisition is a smart move, he noted.

No wonder WarnerMedia pulled “Friends,” and Universal “The Office,” from Netflix for their upcoming services.

Indeed, speakers on a consumer panel at the EMA summit said that they like to stream while doing other activities, such as cleaning a room, not the kind of thing one can do while viewing a gripping original. One even noted she likes to go to sleep to certain familiar shows.

Meanwhile, a few hits might not be enough to keep viewers subscribing, as consumers are willing to pay for a month or take the free trial, watch and cancel, or share passwords, Orne said.

While they may like the occasional title equivalent of a gourmet meal, consumers also like to binge on titles that are comfort foods. SVOD services that can offer a wide menu may be the winners in the OTT race.

Netflix’s ‘Orange Is the New Black’ Top Binge, ‘Sintonia’ Leads ‘Shows on the Rise’ on TV Time Charts

Netflix series “Orange Is the New Black” topped TV Time’s “Binge Report” while the service’s “Sintonia” came in at No. 1 on its “Shows on the Rise” chart for the week ended Aug. 11.

TV Time is a free TV viewership tracking app that tracks consumers’ viewing habits worldwide and is visited by more than 1 million consumers every day, according to the company. The weekly “Binge Report” ranks shows with the most binge sessions. A binge session is when four or more episodes of a show are watched and tracked in the app in a given day. The “Shows on the Rise” chart is calculated by determining the week-over-week growth in episodes watched for a given program.

The seventh and final season of the Netflix’s prison drama “Orange Is the New Black” dropped July 26.

The Brazilian crime drama “Sintonia” debuted on Netflix Aug. 9.

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Top Binge Shows Week Ended Aug. 11 by Share of Binges:

  1. “Orange Is the New Black” (Netflix) — 4.92%
  2. “Money Heist” (Netflix) — 3.07%
  3. “Lucifer” (Neflix) — 2.45%
  4. “Stranger Things” (Netflix) — 2.41%
  5. “Friends” (NBC) — 2.33%
  6. “Glee” (Fox) — 1.69%
  7. “The 100” (The CW) — 1.67%
  8. “The Big Bang Theory” (CBS) — 1.56%
  9. “Cable Girls” (Netflix) — 1.38%
  10. “Brooklyn Nine-Nine” (NBC) — 1.30%

 

Top Shows on the Rise Week Ended Aug. 11 by Rise Ratio:

  1. “Sintonia” (Netflix) – 99.8%
  2. “Infinity Train” (Cartoon Network) — 99.2%
  3. “Bachelor in Paradise” (ABC) — 98.7%
  4. “No Good Nick” (Netflix) — 96.4%
  5. “GLOW” (Netflix) — 93.1%
  6. “Preacher” (AMC) — 87.2%
  7. “Patriot Act With Hasan Minhaj” (Netflix) — 82.5%
  8. “Cable Girls” (Netflix) — 80.0%
  9. “A Dona do Pedaço” (Rede Globo) — 63.6%
  10. “Dear White People” (Netflix) – 93.2%

Netflix’s ‘Orange Is the New Black’ Top Binge, ‘Dear White People’ Leads ‘Shows on the Rise’ on TV Time Charts

Netflix series “Orange Is the New Black” topped TV Time’s “Binge Report” while the service’s “Dear White People” came in at No. 1 on its “Shows on the Rise” chart for the week ended Aug. 4.

TV Time is a free TV viewership tracking app that tracks consumers’ viewing habits worldwide and is visited by more than 1 million consumers every day, according to the company. The weekly “Binge Report” ranks shows with the most binge sessions. A binge session is when four or more episodes of a show are watched and tracked in the app in a given day. The “Shows on the Rise” chart is calculated by determining the week-over-week growth in episodes watched for a given program.

The seventh and final season of the Netflix’s prison drama “Orange Is the New Black” dropped July 26.

Season three of Netflix’s “Dear White People” hit screens Aug. 2. It follows several black college students at an Ivy League institution.

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Top Binge Shows Week Ended Aug. 4 by Share of Binges:

  1. “Orange Is the New Black” (Netflix) — 8.33%
  2. “Money Heist” (Netflix) — 4.83%
  3. “Stranger Things” (Netflix) — 2.99%
  4. “Lucifer” (Neflix) — 2.40%
  5. “Friends” (NBC) — 2.05%
  6. “Glee” (Fox) — 1.71%
  7. “The Boys” (Amazon) — 1.41%
  8. “The Big Bang Theory” (CBS) — 1.37%
  9. “The 100” (The CW) — 1.37%
  10. “Brooklyn Nine-Nine” (NBC) — 1.31%

 

Top Shows on the Rise Week Ended Aug. 4 by Rise Ratio:

  1. “Dear White People” (Netflix) – 93.2%
  2. “She-Ra and the Princess of Power” (Netflix) — 88.3%
  3. “Derry Girls” (Channel 4) — 87.5%
  4. “The Boys” (Amazon) — 52.4%
  5. “Workin’ Moms” (CBC) — 46.6%
  6. “Timeless” (NBC) — 44.7%
  7. “Light as a Feather” (Hulu) — 44.2%
  8. “One Tree Hill” (The CW) — 41.5%
  9. “Orange Is the New Black” (Netflix) — 41.3%
  10. “My First First Love” (Netflix) — 31.1%

Parrot Analytics: Netflix Original Titles Accounted for 64.6% of Expressed Demand Globally in Q1

Netflix original digital titles accounted for 64.6% of expressed demand globally in the first quarter, according to the latest edition of The Global Television Demand Report from Parrot Analytics.

Each quarter, the report analyzes the global market share of the leading SVOD services, based on how much demand exists in each market for their original content offering over the last 24 months. Parrot Analytics operates the world’s largest TV content analytics dataset, enabling it to analyze demand for content in 100-plus territories around the world, for all content genres, across all TV platforms, according to the firm.

Covering 10 global markets, the latest report takes a look at SVOD market share trends, genre trends and the content demand distribution of selected digital originals in each market.

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Findings in Q1 revealed the audience demand for Netflix Originals compared to all digital original series in each market. Based on audience demand data for digital originals, Netflix’s market share in each market is:

– South Africa (67.9%)
– Hungary (67.4%)
– Russia (67.3%)
– Belgium (66.9%)
– Ireland (66.4%)
– United Kingdom (62.3%)
– United States (63.1%)
– Netherlands (62.9%)
– Japan (60%).

Domestically, Netflix’s “Stranger Things” was the most in demand digital original series in Q1, according to the report.

Media Play News has teamed with Parrot Analytics to provide readers with research based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Parks Associates: Average Standalone Pay-TV Service Revenue Per User Declined 10% from 2016 to 2018

Research from Parks Associates finds the average standalone pay-TV service average revenue per user declined 10% from 2016 to 2018, when consumer-reported monthly spending on pay TV declined from $84 to $76.

According to 360 View: Entertainment Services in the US, pricing pressure for consumer services is forcing increasing conflict in carriage negotiations, which in turn fuels the interest among providers in continued vertical and horizontal consolidation.

Self-reported expenditures on non-pay-TV home video entertainment also declined 30% per month over the past seven years, peaking at nearly $40 in 2014 to slightly over $20 at the end of 2018, according to the study. Spending on DVD and Blu-ray packaged media has steadily declined since 2012, while spending on movie theaters declined by 50% from 2014 to 2018. Spending on internet video is the only category to hold steady throughout the time frame, staying at $8-9 per month since 2014, showing the power of streaming and downloaded content from the internet.

“Traditional pay-TV providers (MVPDs) have faced continued subscriber losses due to increasing consumer choice from OTT services, so they are deploying skinny bundles and vMVPD services to create more choice among viewers,” said Elizabeth Parks, president, Parks Associates, in a statement. “For pay-TV service providers, traditional and online, they are exploring new areas in content ownership and development, and to be successful in these efforts, understanding consumer activity and motivation related to adoption and use of their services is critical.”

“Subscription online video is the only growth category for consumer-paid video entertainment beyond pay TV. Operators, struggling with declining ARPU for standalone pay-TV services, are anxious to leverage this trend,” said Brett Sappington, senior research director and principal analyst, Parks Associates, in a statement. “Operators are taking differing approaches. Some, including Comcast and DISH, are offering subscriptions to third-party OTT video services and are integrating them into their discovery interfaces. Partnering gives operators a chance to serve as content aggregator, a familiar position. Others, including AT&T and DISH, are expanding their competitive reach online and have introduced vMVPD services.”

Other highlights of the study include:

  • 20% of U.S. broadband households do not have a pay-TV services;
  • NPS for traditional pay-TV services is weaker than for other content service types;
  • in 2018, the average number of connected devices per broadband household, excluding smart home devices, reached 8.4;
  • and 12% of US broadband households eliminated pay-TV service (cut the cord) in 2018.

TV Time: Amazon’s ‘Carnival Row’ Most Anticipated New Show, Netflix’s ‘Mindhunter’ Most Anticipated Returning Show in August

Amazon Prime’s “Carnival Row” is the most anticipated new show and Netflix’s “Mindhunter” is the most anticipated returning show coming in August, according to TV Time’s “Anticipation Report” chart.

TV Time is a free TV viewership tracking app that tracks consumers’ viewing habits worldwide and is visited by more than 1 million consumers every day, according to the company. TV Time’s “Anticipation Report” is based on data from those users.

“Carnival Row,” a fantasy series about mythical creatures starring Orlando Bloom and Cara Delevingne, debuts Aug. 30. “The Dark Crystal: Age of Resistance,” a series prequel to the Jim Henson film The Dark Crystal, also debuting Aug. 30, is the No. 2 anticipated new series.

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Among returning shows, the second installment of “Mindhunter,” Netflix’s crime thriller series, debuts Aug. 16. TV Time users also anticipate three other Netflix returning series at No. 2, No. 3 and No. 4, respectively: “Cable Girls,” hitting Aug. 9; “Dear White People,” debuting Aug. 2; and “GLOW,” coming Aug. 9. Starz’s drug kingpin drama “Power,” the sixth and final season of which hits Aug. 25, took the No. 5 spot among returning series.

Most Anticipated New Shows for August:

  1. “Carnival Row” (Amazon Prime) — Aug. 30
  2. “The Dark Crystal: Age of Resistance” (Netflix) — Aug. 30
  3. “Infinity Train” (Cartoon Network) — Aug. 5
  4. “Why Women Kill” (CBS) — Aug. 15
  5. “BH90210” (Fox) — Aug. 7

 

Most Anticipated Returning Shows for August:

  1. “Mindhunter” (Netflix) — Aug. 16
  2. “Cable Girls” (Netflix) — Aug. 9
  3. “Dear White People” (Netflix) — Aug. 2
  4. “GLOW” (Netflix) — Aug. 9
  5. “Power” (Starz) — Aug. 25

Netflix’s ‘Money Heist’ Remains Top Binge, ‘The Boys’ Leads ‘Shows on the Rise’ on TV Time Charts

The Spanish-language Netflix series “Money Heist” continued to top TV Time’s “Binge Report” while Amazon Prime’s “The Boys” came in at No. 1 on its “Shows on the Rise” chart for the week ended July 28.

TV Time is a free TV viewership tracking app that tracks consumers’ viewing habits worldwide and is visited by more than 1 million consumers every day, according to the company. The weekly “Binge Report” ranks shows with the most binge sessions. A binge session is when four or more episodes of a show are watched and tracked in the app in a given day. The “Shows on the Rise” chart is calculated by determining the week-over-week growth in episodes watched for a given program.

Season three of “Money Heist” dropped July 19. In this season, the Professor and his team reunite to free Rio, targeting the Bank of Spain with a new plan. Meanwhile, the Resistance continues.

“The Boys,” co-created by Seth Rogen, Evan Goldberg and Eric Kripke, dropped July 26. It follows a group of vigilantes who embark on a quest to take down selfish superheroes The Seven, a group who abuses their powers rather than using them for good.

Coming in at No. 2 on both charts was Netflix’s prison drama “Orange Is the New Black.” The seventh and final season of the series dropped July 26.

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Top Binge Shows Week Ended July 28 by Share of Binges:

  1. “Money Heist” (Netflix) — 11.78%
  2. “Orange Is the New Black” (Netflix) — 5.03%
  3. “Stranger Things” (Netflix) — 4.25%
  4. “Lucifer” (Neflix) — 2.33%
  5. “Friends” (NBC) — 2.13%
  6. “Glee” (Fox) — 1.77%
  7. “The Big Bang Theory” (CBS) — 1.47%
  8. “The 100” (The CW) — 1.24%
  9. “Brooklyn Nine-Nine” (NBC) — 1.22%
  10. “Grey’s Anatomy” (ABC) — 1.09%

 

Top Shows on the Rise Week Ended July 28 by Rise Ratio:

  1. “The Boys” (Amazon Prime Video) – 100%
  2. “Orange Is the New Black” (Netflix) — 88.5%
  3. “Veronica Mars” (Hulu) — 54.1%
  4. “Queer Eye” (Netflix) — 29%
  5. “Big Little Lies” (HBO) — 14.8%
  6. “The Flash” (The CW) — 11.9%
  7. “Supergirl” (The CW) — 11.8%
  8. “Suits” (USA) — 11.6%
  9. “Rick and Morty” (Adult Swim) — 9.9%
  10. “Station 19” (ABC) — 7.7%

Parks: Streaming Media Player Ownership Flattening With Roku and Amazon Leading Space

More than a third (39%) of U.S. broadband households own a streaming media player, but that’s a mere 1% increase from 2018, according to new research from Parks Associates.

Ownership has flattened, the firm noted, although purchase intentions are higher for 2019 compared to previous years.

The report, 360 Deep Dive: Adoption and Use of Connected Video Devices, found connected video device manufacturers may need to shift focus from hardware sales to service and advertising revenue, as ownership reaches saturation, according to Parks.

“Streaming media has reshaped how U.S. consumers interact with entertainment content and services, so as the market matures, sales increasingly come at another vendor’s expense,” said Parks senior analyst Kristen Hanich in a statement. “Video-quality features are the most important factors when consumers buy a connected video device, although Roku and Amazon have certainly benefited among streaming media players by having broad product portfolios that include lower price points.”

Among streaming media players, Roku and Amazon’s Fire TV are the clear market leaders with almost 70% of the installed base of streaming media players in the United States, according to the firm. Consumer-reported data reveals that between Q1 2017 and Q1 2019, Roku’s share of the U.S. streaming media player installed base grew from 37% to 39%, while Amazon’s share of the installed base increased from 24% to 30%.

The report looks at the state of the connected video device space, including smart TV platforms, streaming media devices, smart set-top boxes and gaming consoles, examining the changing roles of these devices and how consumers are engaging with new functionality, such as voice control and live TV integration.

“As the addressable market shrinks, rivalry increases,” said Parks senior analyst Craig Leslie in a statement. “The combined installed base for Roku and Amazon is three times larger than the nearest competitor. The adoption of Roku and Fire TV streaming media players continues to grow at the expense of Chromecast and Apple TV.”