Home Video Veteran Chris Roberts Lands at Software Firm

Home video veteran Chris Roberts has been hired by custom software development and Web design firm Buildable Works as senior business development officer.

Roberts is charged with growing the McMinnville, Oregon-based business in new industries, including entertainment and media.  

Prior to joining Buildable, Roberts was VP of business development at Whip Media Group and VP of sales at Resonance AI. He previously spent two years as SVP of sales at OnDemand Everywhere at Comscore, where he helped launch two services: Digital Download Essentials and Digital Download Industry Service, the first industry-view for the iVOD and EST channels for movie studios and television networks.  

Roberts came to Comscore through its acquisition of Rentrak Corp., which was completed in February 2016. Over the course of a 27-year run at Rentrak, Roberts played a key role in the company’s transformation from a VHS videocassette distributor — and originator of the pay-per-transaction revenue-sharing model — into a global media measurement and research company serving the entertainment industry. 

“Chris’ extensive experience in business development and sales will be an asset to Buildable and we are excited about the opportunities Chris can bring to the company,” said Max de Lavenne, Buildable Works founder and CEO.   

Roberts, a father of four daughters, is also a published recording artist and a film composer/producer. He has also been on the board of directors of Our Family in Africa, a nonprofit agency that helps orphans throughout the Democratic Republic of Congo. 

Comscore Nears Refinancing Deal With Charter Spectrum, Retail and Private Equity Groups

Comscore, the media metrics company headed by former Rentrak CEO Bill Livek, is reportedly finalizing a fiscal restructuring agreement that includes funding from cable TV operator Charter Spectrum, the corporate owner of QVC and Home Shopping Network (HSN), and private-equity firm Cerberus Capital Management.

Charter is a customer of Comscore’s media tracking software, a market that is rapidly evolving as a result of consumer migration toward over-the-top video consumption, including SVOD and ad-supported VOD. Major rival includes Nielsen Holdings, which in September began tracking Netflix, Disney+, Hulu and Amazon Prime Video content ratings over connected televisions.

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Bill Livak

When finalized, Comscore would be in a better position financially to deal with more than $200 million in debt repayment due this year, according to The Wall Street Journal, which cited sources familiar with the situation. Charter, in return, would garner enhanced media metrics across its growing distribution channels including pay-TV and broadband.

Comscore in 2019 named Bill Livak CEO after the firm acquired the assets of Rentrak Corp., the Portland-based former DVD revenue-sharing distributor and upstart media metrics company, for $768 million. At Rentrak, Livak spearheaded the firm’s move away from packaged media to next-generation products aimed at measuring theatrical and digital movies and TV everywhere content.

 

Industry Veteran Lands at Analytics Firm

Chris Roberts, a veteran of the home entertainment industry, has been appointed VP of Sales by Transform Inc., a Seattle-based company involved in applied audience analytics for video.

Roberts is charged with expanding Transform’s customer base by offering content creators new ways to expand and connect with their viewers. The company says its machine-learning and artificial intelligence platform for video “answers the fundamental questions of why audiences connect, react and engage.”

Roberts previously spent two years as SVP of sales, OnDemand Everywhere, at comScore Inc., a Reston, Virginia-based media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers.

Chris Roberts

There, he helped launch two services: Digital Download Essentials and Digital Download Industry, the first industry-view for the iVOD and EST channels for movie studios and television networks.

Roberts came to comScore through its acquisition of Rentrak Corp., where over the course of a 27-year run he played a key role in the company’s transformation from a VHS videocassette distributor to a global media measurement and research company serving the entertainment industry. He most recently was VP of Sales, Home Entertainment, leading a team that measured DVD and Blu-ray Disc sales and rentals in the United States.

“The extensive experience that Chris brings with him is invaluable at our stage,” said Randa Minkarah, Transform’s co-founder and COO. “Our focus is on growing and developing revenues, and Chris has an extraordinary ability to pinpoint the concerns and goals of today’s media companies.”

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“I look forward to building a sales team and showing leaders in media the incredible value of Transform’s technology,” Roberts said. “Content creators, more than anything, want to have meaningful engagement with their audience, and we can now give them advanced tools that show exactly what brings viewers in and what keeps them watching.”

Roberts, a father of four daughters, is also a music composer and film producer, and has been on the board of directors of Our Family in Africa, a non-profit agency that provides aid to orphans throughout the Democratic Republic of Congo.