Estrella Media, a Spanish-language media company operating branded network and digital media platforms across U.S. Hispanic markets, Oct. 13 announced the appointment of industry veteran René Santaella as EVP of digital and streaming media.
Santaella, who was SVP, head of ad sales and operations at Sony Pictures Television Digital Networks, will be tasked with leading the digital transformation of Estrella Media, including building operations and generating new revenue initiatives. At Sony, Santaella helped build ad-supported VOD service Sony Crackle, which was subsequently rebranded Crackle Plus by new owner, Chicken Soup for the Soul Entertainment.
In that capacity, Santaella also managed ad sales, operations and strategic initiatives and led the creation of a premium video network for advertisers targeting “connected gamers,” which included PlayStation Store, Funimation, Pluto TV and Crackle. Before Sony, Santaella was director of ad sales marketing for Disney Interactive, leading digital and cross-platform advertising and integrated marketing solutions across the company.
“René has an amazing track record in working with some of the world’s largest media brands and transforming their businesses into digital leaders,” Estrella Media CEO Peter Markham said in a statement. “We could not be more pleased to have him plot the course of our continued transformation into a Hispanic digital leader across all platforms.”