BritBox International on Oct. 24 announced the appointment of Robert Schildhouse as EVP of North America and GM of Group Marketing Services.
He will spearhead the subscription streaming service’s business growth in the United States and Canada, and lead its centralized global marketing services. Schildhouse will report to Reemah Sakaan, CEO of BritBox International, and will be based in New York.
His appointment comes after a year of accelerated global growth for the brand, a BBC Studios and ITV joint venture that specializes in British programming. BritBox recently launched in Nordic markets, expanding on its existing presence across the United States, Canada, Australia and South Africa.
Schildhouse will lead business development, commercial relationships, programming and performance marketing for BritBox North America. He will also oversee central marketing services, across Creative Studio, Media Buying, CRM and customer services, led by BritBox International executive Nada Arnot, SVP of marketing for North America and Group Marketing Services.
Schildhouse joined Hulu prior to its launch in 2008, progressing to become the leader of Hulu’s Content Acquisition organization. He later joined the CBS Global Distribution Group as SVP of digital licensing and distribution, where he later rose to EVP, responsible for monetizing the rights of the CBS and Showtime libraries to the streaming marketplace. Schildhouse later became EVP of business development, where he was responsible for authoring strategy to expand CBS’s global footprint. He began his career at GE Capital, where he was a graduate of GE’s financial management program.
“As we continue to drive the growth and strong momentum of our North America business, Robert will bring his proven expertise in leading innovative streaming and content businesses to our organization,” Sakaan said. “It’s an exciting and pivotal time for BritBox, and I’m thrilled to be adding him to our passionate team, bringing the best of British to North America.”
BritBox International recently launched a robust global commissioning and co-production slate of original dramas and fan-favorite series, including “Stonehouse,” “Beyond Paradise,” “Three Little Birds,” “The Confessions of Frannie Langton” and “Archie.” BritBox North America also recently premiered the acclaimed original series “Sherwood,” with Karen Pirie.