Ex-Hulu Executive Robert Shildhouse to Lead Business Growth for BritBox in North America

BritBox International on Oct. 24 announced the appointment of Robert Schildhouse as EVP of North America and GM of Group Marketing Services.

Robert Schildhouse

He will spearhead the subscription streaming service’s business growth in the United States and Canada, and lead its centralized global marketing services. Schildhouse will report to Reemah Sakaan, CEO of BritBox International, and will be based in New York.

His appointment comes after a year of accelerated global growth for the brand, a BBC Studios and ITV joint venture that specializes in British programming. BritBox recently launched in Nordic markets, expanding on its existing presence across the United States, Canada, Australia and South Africa.

Schildhouse will lead business development, commercial relationships, programming and performance marketing for BritBox North America. He will also oversee central marketing services, across Creative Studio, Media Buying, CRM and customer services, led by BritBox International executive Nada Arnot, SVP of marketing for North America and Group Marketing Services.

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Schildhouse joined Hulu prior to its launch in 2008, progressing to become the leader of Hulu’s Content Acquisition organization. He later joined the CBS Global Distribution Group as SVP of digital licensing and distribution, where he later rose to EVP, responsible for monetizing the rights of the CBS and Showtime libraries to the streaming marketplace. Schildhouse later became EVP of business development, where he was responsible for authoring strategy to expand CBS’s global footprint. He began his career at GE Capital, where he was a graduate of GE’s financial management program.

“As we continue to drive the growth and strong momentum of our North America business, Robert will bring his proven expertise in leading innovative streaming and content businesses to our organization,” Sakaan  said. “It’s an exciting and pivotal time for BritBox, and I’m thrilled to be adding him to our passionate team, bringing the best of British to North America.”

BritBox International recently launched a robust global commissioning and co-production slate of original dramas and fan-favorite series, including “Stonehouse,” “Beyond Paradise,” “Three Little Birds,” “The Confessions of Frannie Langton” and “Archie.” BritBox North America also recently premiered the acclaimed original series “Sherwood,” with Karen Pirie.

BritBox Promotes Reemah Sakaan to CEO International

BritBox Feb. 24 named Reemah Sakaan to the position of CEO International as the British-centric programming subscription streaming VOD expands operations globally. Sakaan, who begins her new position in April, currently heads SVOD operations at ITV, co-owner of BritBox with BBC Studios. She is also currently chief brand & creative officer at BritBox Global.

Reemah Sakaan

Sakaan will oversee all BritBox operations outside the United Kingdom, which bowed service there in 2019 following previous launches in the U.S. (2017) and Canada (2018). With more than 1.5 million subscribers, BritBox bowed operations in Australia last year and plans to roll out service in South Africa later this year.

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BritBox management includes Moira Hogan, country manager for Australia, and Emily Powers EVP and head of BritBox North America — all of whom report to Sakaan.

“The role attracted a very impressive field of external candidates which reflects the strength and appeal of the BritBox brand,” Carolyn McCall, ITV CEO said in a statement. “Reemah was deservedly successful and I am really pleased that she will lead BritBox internationally.”

Tim Davie, director general BBC, said international audiences are increasingly turning to British TV shows and movies — a reality not lost on Netflix, Amazon Studios and Disney, which all have content production operations in the U.K.

“This is an important moment for BritBox and its ambitions to become a truly global brand,” Davie said.