Study: Netflix Added the Most Original Shows in First Quarter

Netflix added the most original TV shows and episodes in the first quarter, according to a study of streaming services from streaming hub Reelgood.

Meanwhile, HBO Max and Philo added the most total episodes and Amazon Prime Video the most movies, according to the Q1 SVOD Catalog Insights Report.

Production company Paramount saw the most movies added to any U.S. SVOD service in Q1 2021, though less than one-fifth of those films ended up on sister streaming service CBS All Access (now Paramount+). Almost one-third (32%) of Paramount movies added to SVODs in the quarter found a home on Amazon Prime Video, including the hit sequel Coming 2 America.

In the past six months, movies were passed around from one streaming service to another 2.4 times on average in the United States.

Reality TV shows available across all SVOD platforms in the first quarter increased by 92% year-over-year.

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Reelgood Seeks to Simplify Oft-Changing Content Streaming Access

Content rights on over-the-top video platforms are constantly in flux. TV shows and movies bounce around from different streaming platforms due to the nature of evolving distribution agreements.

Reelgood, the platform that scans myriad streaming services its 2 million users are using, released a historical catalog chart data showing highlighting the long and winding online road for Warner Bros. Pictures’ Batman Begins and The Dark Knight. The chart was made to visualize how often and how quickly content tends to jump from one streaming service to another.

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Reelgood: Golden Globes Nominee ‘Nomadland’ Tops Weekend Streaming Chart

Searchlight Pictures’ Nomadland emerged as the most-streamed movie Feb. 19-21, according to new data from video aggregator Reelgood.com. The platform scans multiple streaming services, including Hulu, which streamed the movie, among OTT services its 2 million users are using.

Nomadland, starring Oscar-winner Francis McDormand as a woman embarking on a journey through the American West living as a van, also generated $503,000 in its weekend box office debut. The movie has four Golden Globe nominations, including best picture, best screenplay, best actress McDormand and best director Chloé Zhao, the first Asian woman director nominated for a Golden Globe.

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This marked the first time a movie from Hulu ranked first on the Reelgood’s weekend streaming report. Meanwhile, Warner Bros. Pictures’ The Little Things on HBO Max climbed to third as users watched (and re-watched) the film co-starring Oscar winners Denzel Washington, Jared Leto and Remi Malik, before it expires on Feb 28.

Notably, Justin Timberlake’s Palmer remains in the Top 10 after almost a month since it premiered on Apple TV+. Other chart newbies included Netflix’s I Care A Lot, Amazon Prime Video’s Bliss, and Flora & Ulysses (Disney+).

 

Data: It’s Not Just a Netflix World

Netflix has started 2021 the same way it ended 2020: On top of the over-the-top world. The latest Nielsen weekly Top 10 streaming VOD chart saw Netflix’s programming again dominating with 90% of the most-viewed programs on the television.

But new data from Reelgood finds Netflix isn’t alone when it comes to the Top 10 services offering original and catalog movies and TV shows. Indeed, among the top domestic streaming services based on total hours of content, Disney/Comcast-owned Hulu ranked No. 1, followed by Fox Entertainment’s AVOD platform Tubi and Amazon Prime Video. Netflix ranked fourth, ahead of online TV service Philo, ViacomCBS’s Pluto TV, Fubo TV, CBS All Access, Vudu and IMDb TV.

Reelgood scans data on movies TV shows across more than 150 SVOD, AVOD and TVOD platforms.

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Hulu also ranked No. 1 based on hours of exclusive content, followed by Netflix, Philo, Prime Video, Tubi, Fubo TV, CBS All Access, Pluto TV, IMDb TV and HBO Max.

Netflix ranked No. 1 based on hours of “fresh” and original content, ahead of Hulu and Philo, and HBO Max and Hulu, respectively.

In a move that likely comes as no surprise, many of the major SVOD services are steadily increasing their catalog of original TV shows at the expense of licensed content. Netflix is the biggest mover with original series making up 39% of its TV shows catalog through Jan. 15 — up 14 share points from the same period in 2019. While HBO Max does have 31% more originals this year than HBO Now did last January, the number of licensed TV shows on the service also went up to 330 from 40, hence the dramatic decline in catalog real estate occupied by its homegrown content.

“In an effort to retain and acquire new subscribers, the leading SVOD platforms are working to maintain a high percentage of content in their libraries that cannot be found elsewhere,” read the report.

Among content genres, Tubi and Hulu topped action/adventure and animation, respectively. Crunchyroll and Hulu topped anime and comedy, respectively, while Hulu and Philo topped crime and documentary, respectively, according to the report.

Netflix and Hulu ranked No.1 for family and drama, while Tubi and Hulu ranked firs for horror and romance. Netflix and Tubi were No. 1 for sci-fi and westerns, respectively.

Disney’s ‘WandaVision’ First Episode Generates Strong Traction

The premiere episode of Disney’s freshman streaming series, “WandaVision,” was well-received among viewers, according to Reelgood, a video streaming service aggregator with 2 million users in the United States.

The episode garnered a 9.3% share of engagement among the Top 100 most-watched TV shows across all streaming services from Jan 15 to 17. For context, this was higher than Amazon Prime Video’s “The Boys” season two’s share of engagement (7.2%) during its opening weekend; Netflix’s “Stranger Things” season three (5.8%), and even Disney’s “The Mandalorian” second season (5.7%).

“Lupin” is not far behind with an 8.4% share this week, even having premiered on Netflix almost two weeks ago now. “A Discovery of Witches,” despite not being available via the top five major streamers (Netflix, Prime Video, Hulu, HBO Max, Disney+), managed to slide into third with a 4% share of engagement. “The Expanse” and “Bridgerton” close out the list.

‘Happiest Season’ Tops Holiday Movie Choices on Reelgood Heading Into December

Video streaming service aggregator Reelgood reported that Happiest Season was the top movie streamed by its 2 million users on Dec. 1, as the holiday season gets underway.

Aggregators such as Reelgood are platforms that scan multiple streaming services and make their programming searchable and playable from a single site. This allows Reelgood to track which services its users are watching. Reelgood is free to use but requires separate accounts from each of the SVOD services that can be accessed there.

Happiest Season, which debuted on Hulu Nov. 25, stars Kristen Stewart and Mackenzie Davis as a couple struggling to come out with Stewart’s character’s conservative family during Christmas.

The No. 2 title on Dec. 1 was perennial Christmas favorite Elf, the 2003 film starring Will Ferrell as a man who returns to civilization after being raised as one of Santa’s helpers.

No. 3 was another newcomer, Fatman, which stars Mel Gibson as an action-oriented Santa who has to defend himself against an assassin sent by an angry kid.

No. 8 on the list was Die Hard, which in addition to being an action classic is also an excellent Christmas movie.

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The top 10 holiday movies watched on Dec. 1, according to Reelgood:

  1. Happiest Season
  2. Elf
  3. Fatman
  4. National Lampoon’s Christmas Vacation
  5. Love Actually
  6. How the Grinch Stole Christmas (2000)
  7. Home Alone
  8. Die Hard
  9. Scrooged
  10. The Christmas Chronicles

 

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Reelgood is available at Reelgood.com and via apps for iPhone, Android, LG Smart TVs, Android TV and Fire TV.

‘Mandalorian’ Season 2 Among Most-Popular Premieres on Reelgood

Video streaming service aggregator Reelgood is reporting that the second-season premiere of the Disney+ “Star Wars” spinoff “The Mandalorian” is among the most-viewed series in its history.

Aggregators such as Reelgood are platforms that scan multiple streaming services and make their programming searchable and playable from a single site. This allows Reelgood to track which services its users are watching. Reelgood is free to use but requires separate accounts from each of the SVOD services that can be accessed there.

According to Reelgood, the new “Mandalorian” episode during its premiere weekend, Oct. 30 to Nov. 1, received 5.7% of streams from the aggregator’s 2 million users relative to the top 100 shows on the platform within the same timeframe. The made it the third-highest series according to that metric since Reelgood launched in 2015.

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It was close to the 5.8% that Netflix’s “Stranger Things” season three received during the July 5-7 weekend in 2019. The No. 1 premiere was season two of Amazon Prime Video’s “The Boys,” receiving 7.2% of Reelgood streams the weekend of Sept. 4-6, 2020.

The No. 4 premiere on Reelgood’s list was the first season of “The Mandalorian” in 2019, drawing 4.4% of streams. It should be noted that “The Mandalorian” as a series debuted on a Tuesday — Nov. 12, the launch date of Disney+ — and its second episode also was available by the show’s first weekend. However, Reelgood reported that “The Mandalorian” had a higher share during its first weekend than during its midweek premiere.

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Rounding out the top five is season one of Netflix’s “The Queen’s Gambit,” which had 4.3% of streams the weekend of Oct. 23-25, 2020.

Reelgood is available at Reelgood.com and via apps for iPhone, Android, LG Smart TVs, Android TV and Fire TV.

Parks: 76% of U.S. Broadband Homes Subscribe to OTT Service

With many parts of the country under quarantine measures due to the coronavirus, new data from Parks Associates finds that about six million households added high-speed Internet service in the first quarter (ended March 31).

In a survey of 10,000 respondents from March 8 and April 3, Dallas-based Parks found 76% of domestic broadband households subscribe to an over-the-top video service, with adoption of online pay-TV services such as YouTube TV, Hulu with Live TV and Sling TV up 12%.

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“We are closely tracking shifts in technology use at home, as shelter-in-place orders have continued as a result of COVID-19,” research director Steve Nason said in a statement. “Consumers are experimenting with watching video on different services and different devices.”

Nason contends consumer sampling of services (i.e., free trials) could lead to reduced spending per month on SVOD services combined, a boost in ad-based VOD services, and shifts in what content consumers are watching.

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Separate data tracking from subsidiary Reelgood of 4.8 million OTT users from March 16 to April 26 found that during widespread stay-at-home mandates, viewers flocked to Netflix, with the most popular shows being “Ozark,” “Money Heist, and “Tiger King.” The most popular movie was Parasite.

In a time of uncertainty, genres such as comedy, faith and spirituality and kids upped viewership with slight declines in horror, war and crime.

Parks said the TV show “Doctor Foster” and the movie Silver Linings Playbook had the most significant jumps in popularity from pre-COVID (February 17 to March 15) to post-COVID (March 16 to April 26).

“One of the biggest shifts — and opportunities — that we’re noticing is the massive spike in children’s content available to stream,” said Catharine Burhenne, head of marketing at Reelgood.

Burhenne says entertainment businesses thriving during the COVID-19 and post-COVID-19 eras will be the ones that can cater their offerings to accommodate the huge appetite for streaming kids content.

“Tubi’s launch of their Tubi Kids app is an example of businesses capitalizing on this opportunity,” she said.