Redbox Entertainment Acquires Rights to Two New Movies

Redbox Entertainment, the movie acquisition arm of the packaged-media kiosk vendor/AVOD provider, continues to aggressively seek independent titles for distribution in the U.S. and abroad.

The unit reportedly acquired rights to two films, Chick Fight, starring Bella Thorne, and Shadow in the Cloud, a Toronto Film Festival entrant screened to potential buyers last week at a makeshift movie drive-in in downtown Los Angeles.

Shadow in the Cloud, written and directed by New Zealand filmmaker Roseanne Liang, stars Chloë Grace Moretz and Nick Robinson. Moretz plays a World War II pilot who joins the crew of a B-17 Flying Fortress. Onboard, Moretz comes into contact with a supernatural force that is destroying the plane from within.

Shadow in the Cloud is a captivating film with mesmerizing visual effects. Roseanne Liang’s distinct vision and Chloë Grace Moretz’s knock-out performance are guaranteed to bring audiences to the edge of their seats,” Peter Jarowey, CEO of Vertical Entertainment and Galen Smith, CEO of Redbox, said in a joint statement. “We’re thrilled to be partnering with the amazing female-led filmmaking team and Endeavor Content to bring this film to North American audiences next year.”

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Redbox also teamed with Quiver Distribution for Chick Fight, an action-comedy starring Malin Akerman (“Billions”), Alec Baldwin (“30 Rock”), Bella Thorne (Midnight Sun) and Kevin Connolly (“Entourage”). The film, by director Paul Leyden, is slated for release on Nov. 13.

Redbox Launches Movie Production Company

Redbox Entertainment has partnered with Thunder Road Films to co-launch Asbury Park Pictures — an indie production house tasked with producing original movies.

The films come with budgets from $10 million to $12 million each — and are largely filmed in Eastern Europe, South East Asia and Canada.

The movies will be distributed in the United States via Redbox’s more than 40,000  DVD/Blu-ray Disc rental kiosks and, digitally, through Redbox On Demand, the company’s transactional VOD platform. International distribution will be handled by third-party distributors.

Thunder Road Films is known for co-producing the “John Wick” franchise with Lionsgate. Initial Asbury Park movies include actioner/thrillers War Comes Home, Blacksite and Numb.

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Asbury Park management includes Marc Danon, head of original content at Redbox Entertainment, who will spearhead the partnership with Thunder Road boss Basil Iwanyk; Mike Gabrawy, ex-head of production at Arclight Films; and Erica Lee, president of Thunder Road.

Marc Danon

The move into original content marks a switch of sorts for Redbox, which in 2014 shuttered Redbox Instant, a disc/subscription streaming service, due to not wanting to get into original content spending battles with Netflix, Hulu and Amazon.

Redbox in 2019 formed Redbox Entertainment with a mandate by its private equity owners to branch out into original content. The company than hired ex-Lionsgate executive Danon to head the venture.

Redbox Live TV Expands to 60 Channels; Adds Cheddar and Tastemade, Among Others

Redbox Aug. 13 announced new channel additions to its ad-supported live TV platform. The packaged media kiosk vendor said Tastemade’s Streaming Network, featuring original programming in the categories of food, travel, and home & design, and Cheddar are now live and will join a growing list of news, lifestyle, and sports entertainment programming.

Redbox Live TV, which launched earlier this year, now has more than 60 channels, including three Redbox channels for movie lovers. The channels include Redbox Rush (for action fans), Redbox Comedy (for those who love stand-up comedy and the best comedy movies) and Redbox Movies.

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Within the past few weeks, Redbox Free Live TV has added nearly 20 channels. New channels added this week include Wired, Architectural Digest, Black News Channel, CBC (Canadian Broadcast Corporation), Go Traveler, Outdoor America, Hard Knocks Fighting. Channels recently added include America’s Test Kitchen, Complex, The Design Network, Real Nosey, Funny or Die, beIN Sports, Outside TV, Chive TV, Thrill One, Voyager Documentaries, Hungry and Just for Laughs Gags.

“We’ve seen significant viewership growth in the News, Lifestyle and Food categories,” Chris Yates, GM, Redbox On Demand, said in a statement.

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Redbox Free Live TV can be accessed via Redbox.com, Roku, iOS and Android devices, Apple TV, Android TV, Vizio Smart TVs, LG TVs and Chromecast. The service doesn’t require a login, just click “Free Live TV,” choose a channel and start watching.

“We are excited to partner with Redbox on launching one of the first live news channels on their TV platform delivering top business and headline news to their customers,” said Priya Nevrekar, senior director of distribution and business development for Altice News.

“We believe that our premium programming is a great addition to Redbox’s lifestyle and entertainment offering and the continued growth of its streaming business as a powerful complement to its established kiosk footprint,” added Jeremy Strauss, head of business development at Tastemade.

With the launch of Redbox Free Live TV, the company continues its transformation into a multi-channel content provider and programmer. Last year, Redbox launched Redbox Entertainment, a new division to produce and distribute original content across its service. Through Redbox Entertainment, the company is developing a slate of movies that will be available through Redbox VOD and at kiosks.

Redbox Launches Content Acquisition and Production Arm

Redbox is revving up its efforts to provide original content to customers of its disc rental kiosks and Redbox on Demand transactional video-on-demand service.

The company on Oct. 25 announced the formation of Redbox Entertainment, a new label to acquire and produce content for Redbox’s 50 million U.S. customers.

“The Redbox brand is built on delivering the best selection of movies from the biggest blockbuster releases to films in genres and with actors that appeal to our loyal customers,” said Redbox CEO Galen Smith. “The formation of Redbox Entertainment leverages our deep insights to bring projects that we know appeal to our audience to deliver additional value and entertainment.”

Marc Danon has been tapped as senior advisor to head content acquisition for Redbox Entertainment. He reports directly to Smith.

Marc Danon

Danon previously was president of acquisitions and co-productions at Broad Green Pictures; prior to joining Broad Green in July 2015, he spent eight years at Lionsgate, most recently as SVP of acquisitions and business development. There, he worked on the acquisition of such films as Kevin Hart: Let Me ExplainJohn WickDear White PeopleA Most Wanted ManEverything Must Go and The Skeleton Twins.

Danon also built and managed third-party brands and partnerships with ABC, Codeblack, Comcast, ITV, Marvel, NBC, and Saban.

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Earlier in his career, Danon held various acquisitions positions at Netflix, Catch 23 Entertainment and Artisan Entertainment.

“Marc is a terrific fit to lead the growth of Redbox Entertainment,” Smith said. “He’s a talented creative with an impressive track record as a champion of films that catch fire with audiences; and a skilled executive adept at maximizing distribution opportunities and cultivating strategic partnerships.”

Redbox Entertainment is funding, developing and producing projects across genres, with a focus on action, comedy, and suspense/thrillers, the company said.

Projects are being sourced now — directly and through a number of distribution partners and channels. New projects will be announced soon.

Content acquired by Redbox Entertainment will be available physically at Redbox kiosks and digitally via Redbox On Demand, as well as in downstream windows post-Redbox release.

Redbox reaches 50 million consumers across the United States at more than 41,000 kiosks and an expanding On Demand offering. The company’s loyalty program, Redbox Perks, has 34 million members.