Levi’s Stadium, the Santa Clara, Calif.-based home to the San Francisco 49ers, Sept. 27 announced a multiyear partnership with Redbox to have the kiosk vendor serve as the title sponsor of the annual Bay Area college football bowl game.
The Redbox Bowl will feature teams from the Pac-12 and Big Ten conferences, with the 17th installment of the game kicking off at noon PT on Dec. 31st. The game will be televised live nationally on Fox Sports, with a Spanish-language simulcast on Fox Deportes.
Redbox Bowl tickets go on sale Oct. 1st at www.RedboxBowl.com.
Since its inception in 2002, the bowl has been an annual fixture on the Bay Area’s college football landscape. Prior to being named the Redbox Bowl, it was known as the Foster Farms Bowl (2014-2017).
“Redbox’s mission is to deliver quality home entertainment to everyone,” Galen Smith, CEO of Redbox, said in a statement. “And it’s through shared experiences like football games and movie nights that we come together with friends and family for meaningful occasions.”
Fans attending the Redbox Bowl can take home post-game entertainment when they follow in-stadium instructions for a Redbox promo code for a free one-night movie rental.
“A post-game movie night is always within reach for football fans everywhere,” said Ash Eldifrawi, chief marketing and customer experience officer at Redbox. “Most football fans live about 5-minutes from a Redbox kiosk and Redbox On Demand is available instantly, everywhere in the U.S.”
The game will continue to match teams from the Big Ten and the Pac 12 (outside of the College Football Playoff group). As in previous years, a day of community service by the players and coaches of the participating teams will be a featured component of their visit to the Bay Area. Historically the teams will serve meals to those in need at GLIDE and St. Anthony’s in San Francisco.
“We are in the midst of an incredibly exciting year for college football in the Bay Area and the addition of an innovative brand like Redbox as the game’s new title partner greatly adds to that excitement,” said Ryan Oppelt, executive director of the Redbox Bowl.