Atom Tickets, the online movie ticket service backed by Lionsgate and 20th Century Fox, among others, May 21 announced the addition of Dwayne Johnson and his production company to its advisory board.
Johnson, his business partner/ex-wife Dany Garcia and Seven Bucks production company will provide their “expertise” to the ticket startup. Other advisory board members include Steven Spielberg, J.J. Abrams and Tyler Perry.
Matthew Bakal, co-founder of Atom Tickets, said Johnson brings a “unique and impressive connection” to moviegoers, that apparently will translate into ticket purchases.
“We’re honored to have the opportunity to tap into his passion for the motion picture industry to ideate the possibilities,” Bakal said in a statement.
For Johnson, star of myriad action movies, including Sony Pictures’ Jumanji: Welcome to the Jungle, New Line’s Rampage and upcoming Universal Pictures actioners, Skyscraper and Red Notice, partnering with Atom Tickets bring the moviegoing experience to consumers before they enter the theater.
“We are … revolutionizing the business of ticket buying as a whole,” Johnson said. “The Atom Team is an amazing group of individuals, who like us, are purely focused on the audience first.”
The free Atom Tickets app and website provide relevant movie reviews, trailers and synopses to help consumers make the best decision on what to see. App users can invite friends (via their contact lists) to purchase their own Atom tickets, among other features.