Cinedigm Dec. 8 announced the availability of the El Rey Network and RealmadridTV channels on free ad-supported Amazon Freevee (formerly IMDb TV).
El Rey Network offers a mix of Latino-inclusive content curated by director Robert Rodriguez, while Realmadrid TV features soccer matches and more from one of the world’s most recognized sports team brands (Real Madrid FC). This announcement comes on the heels of Cinedigm, in conjunction with The Nacelle Company, launching the pop-culture channel, NacellePop on Freevee.
“[Our] agreement with Amazon Freevee is yet another step in our strategy to expand the audience for Real Madrid’s streaming channel,” Erick Opeka, president/chief strategy officer, said in a statement.
Said Cinedigm Vice President of Business Development & Strategy, Jennifer Soltesz, VP of business development and strategy, said the El Rey Network and NacellePop bring diversity to Freevee.
“Viewers will have the opportunity to expand their horizons and recapture their youth,” Soltesz said.
In 2021, Cinedigm relaunched El Rey Network as a free ad-supported streaming service showcasing Rodriguez’s conversations with directors such as John Carpenter and Quentin Tarantino in “The Director’s Chair,” and “Rebel Without A Crew: The Series,” in which aspiring filmmakers set out to make their first feature under Rodriguez’s guidance.
Since partnering with Real Madrid, Cinedigm has increased the distribution base of Realmadrid TV, making it more accessible to North American fans. The channel features more than 8,000 hours of content, including three matches weekly of Real Madrid’s La Liga games, as well as their UEFA Champions League and Cup tournaments during the 2022-2023 season. In addition, the channel offers classic programming, club insights and breaking news.