MoviePass Films, the theatrical ticket subscription service’s content acquisition unit, Nov. 1 announced an agreement with Art of Sport, the newly-formed, sports-centric distribution entity behind upcoming feature-length documentary, In Search of Greatness.
MoviePass Films, which is owned by MoviePass parent Helios and Matheson Analytics, has come on as an investor and strategic marketing partner ahead of the film’s early-November theatrical release.
In Search Of Greatness, directed by documentarian Gabe Polsky, best known for Red Army, which debuted in Cannes in 2014, and his work on Nat Geo’s Emmy-award-winning TV show, “Genius,” examines the importance of creativity in determining athletic ability, in addition to analyzing the roles nature and nurture play in the development of young athletes.
The film, which includes interviews with hockey legend Wayne Gretzky, superstar wide receiver Jerry Rice, and soccer icon Pele, opens in 11 major U.S. markets on Nov. 2, and expands to theaters across North America by mid-month.
“We are pleased to be able to continue supporting independent creators and helping them bring their artistic visions to life on the big screen,” MoviePass Films chairman Ted Farnsworth and co-CEO Randall Emmett, said in a statement.
The investment follows a busy month of deal-making for the MoviePass Films. In September, it partnered with indie distributor Neon to co-release Reinaldo Marcus Green’s Sundance award-winner Monsters and Men (currently in theaters), and is preparing to co-release the second film in that partnership, Ali Abassi’s Cannes award-winner Border (which debuts in theaters this week).
MoviePass Films also recently wrapped production on its Bruce Willis-starrer 10 Minutes Gone and green-lit Neil Marshall’s The Reckoning, which starts production in Wales in January. The MoviePass Films team intends to produce 10-12 films annually, in addition to acquiring 8-10 films per year, starting in 2019.
MoviePass Films via MoviePass and Moviefone, will mount a marketing campaign to support the film’s success, while in theaters. In Search of Greatness will be made available to MoviePass subscribers as a “Bonus Movie,” which will not count toward their monthly in-theater movie ticket allotment. MoviePass™ subscribers will also have a chance to attend the films’ red-carpet premieres and receive other special perks throughout the duration of the partnership.