Merchandising: Best Buy Unleashes ‘Rambo’ Steelbook Set

Lionsgate’s much-anticipated 4K Ultra HD Steelbook boxed set of the five “Rambo” films finally arrived at retail Oct. 27 exclusively at Best Buy.

The set, priced at $94.99, contains individual Steelbook cases for all five films inside a larger Steelbook box, and includes 4K and standard Blu-ray discs, plus a digital copy for each film. As an added bonus, a digital copy of the previously unreleased extended cut of the fifth film, Rambo: Last Blood also is included, with a note from director and star Sylvester Stallone.

A check of shelves at a Best Buy location in Costa Mesa, Calif., the afternoon of Oct. 27 found no copies had yet been stocked on the floor. A clerk pulled about eight copies out of the back room, and most had some sort of damage in the form of dents to the Steelbook cases, likely sustained during shipping.

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Also noticeable at the store: most of the shelves allotted to packaged media such as DVD and Blu-ray were empty and stocked to about 25% capacity.

For the week, Best Buy also offered a Blu-ray Steelbook of the My Hero Academia: Heroes Rising movie from Funimation, for $27.99.

Best Buy’s ‘My Hero Academia: Heroes Rising’ Steelbook

‘Fatima,’ ‘Friendsgiving,’ ‘Rambo’ Steelbook Collection Top Slate of New Disc, Digital Releases

Universal Pictures Home Entertainment’s Fatima, Lionsgate’s Friendsgiving and Warner Bros.’ Tom & Jerry: A Nutcracker Tale top the slate of new releases available for for home viewers beginning Oct. 27.

Other new releases consumers can now watch at home include Warner’s Toys of Terror and a Steelbook collector’s set of all five “Rambo” movies on 4K Ultra HD Blu-ray from Lionsgate, available exclusively at Best Buy.

Fatima, which is being released on DVD only two weeks after its digital debut, is a historical drama  based on the story of one of the Catholic Church’s most fabled places of pilgrimage. In 1917, outside the parish of Fátima, Portugal, a 10-year-old girl and her two younger cousins witness multiple visitations of the Virgin Mary, who tells them that only prayer and suffering will bring an end to World War I. Word of the sighting spreads across the country, inspiring religious pilgrims to flock to the site in hopes of witnessing a miracle.

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Friendsgiving becomes available on Blu-ray Disc and DVD three days after its initial release for digital purchase and on VOD. Produced by Ben Stiller, the comedy finds Abby (Kat Dennings) looking forward to a laidback Thanksgiving with her best friend Molly (Malin Akerman). But plans for a quiet turkey dinner go up in smoke when they’re joined by Molly’s new boyfriend and her flamboyant mother (Jane Seymour). Soon come party crashers, including Molly’s old flame, a wannabe shaman, and a trio of Fairy Gay Mothers (Wanda Sykes, Margaret Cho and Fortune Feimster).

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Tom & Jerry: A Nutcracker Tale on Oct. 27 debuts in a new special-edition Blu-ray and DVD. The 2007 animated holiday film finds the iconic cartoon characters in a dazzling winter wonderland, brought to life through holiday magic and Tchaikovsky’s beautiful music. The film also is available for digital purchase.

Toys of Terror becomes available for digital viewing only ahead of its Jan. 19, 2021, disc release. The movie, which seeks to re-create the nostalgia of stop-motion holiday specials, stars Dayo Ade and Kyana Teresa as David and Hannah Cashman, who have promised their family a fun Christmas getaway. But when they arrive at a grand old house in the snowy woods of Washington and are greeted by a familiar construction foreman, the kids realize their parents plan to make it a working vacation, renovating the place in the hopes of flipping it. Alicia (Verity Marks) and her young siblings (Saul Elias and Zoe Fish), though annoyed, find themselves distracted after they find a stash of old toys in an abandoned playroom of the creepy mansion. Before long, they seem to be inseparable from their new playthings, much to the consternation of their nanny (Georgia Waters), who senses that something in the house is not quite right.

Rambo: The Complete Steelbook Collection arrives in stores Oct. 27 and features all five films in the popular Sylvester Stallone action franchise in individual Steelbook cases housed in a larger metal display box. Stallone plays John Rambo, a Vietnam War veteran haunted by his experiences and fighting for justice. The set includes 1982’s First Blood, 1985’s Rambo: First Blood Part II, 1988’s Rambo III, 2008’s Rambo and 2019’s Rambo: Last Blood. The combo packs include regular Blu-ray and digital copies of the films as well.

Each film includes bonus features ranging from deleted scenes, trailers, exclusive featurettes and commentaries.

A complete list of new disc and digital releases, compiled each week by the Media Play News market research team, can be found here.

Lionsgate Releasing ‘Rambo,’ ‘Kick-Ass’ 4K Steelbooks

Lionsgate will be releasing special 4K Ultra HD Blu-ray Steelbook editions of all five “Rambo” films as well as the superhero comedy Kick-Ass.

Rambo: The Complete Steelbook Collection arrives Oct. 27 and features all the films in individual Steelbook cases housed in a larger metal display box. The franchise stars Sylvester Stallone as John Rambo, a Vietnam War veteran haunted by his experiences and fighting for justice. The set includes 1982’s First Blood, 1985’s Rambo: First Blood Part II, 1988’s Rambo III, 2008’s Rambo and 2019’s Rambo: Last Blood. The combo packs include regular Blu-ray and digital copies of the films as well.

Each film includes bonus freatures ranging from deleted scenes, trailers, exclusive featurettes and commentaries.

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The 4K Ultra HD Steelbook for 2010’s Kick-Ass arrives on Nov. 3, featuring 4K, Blu-ray and digital copies of the film, which stars Aaron Taylor-Johnson, Christopher Mintz-Plasse, Mark Strong, Chloë Grace Moretz, and Nicolas Cage.

Extras include an audio commentary by director Matthew Vaughn, a marketing archive and two featurettes. The standard Blu-ray also includes an art gallery.

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‘Downton Abbey’ Tops Disc Sales; Rambo Leads in Blu-ray Sales

Downton Abbey: The Motion Picture, distributed by Universal Pictures, debuted at No. 1 the week ended Dec. 21 on the NPD VideoScan First Alert chart, which tracks combined DVD and Blu-ray Disc unit sales.

A continuation of the popular PBS TV series, Downton Abbey was the No. 2 Blu-ray. It earned $97 million at the domestic box office.

The No. 1 Blu-ray for the week and No. 2 overall sellers was Lionsgate’s Rambo: Last Blood. The fifth “Rambo” movie earned $44.8 million in U.S. theaters. The latest “Rambo” sequel sold 80% as many copies as Downton Abbey.

Another new release, DreamWorks Animation’s Abominable, distributed by Universal, was No. 3 on both charts after a $60.7 million domestic box office haul.

The previous week’s top seller, Warner’s It: Chapter Two, dropped to No. 4 for the week.

The No. 5 overall seller was Sony Pictures’ Overcomer, a faith-based sports film that earned $35 million at U.S. theaters. It was No. 8 on the Blu-ray chart.

The No. 5 Blu-ray was Quentin Tarantino’s Once Upon a Time in Hollywood, also from Sony Pictures, which was the No. 6 overall seller.

The only other newcomer to land on the top 20 charts was 20th Century Fox’s sci-fi drama Ad Astra, which was No. 7 on the overall sales chart and No. 6 on the Blu-ray chart.

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Blu-ray Disc formats accounted for 43% of Downton Abbey sales, compared with 58% for Rambo: Last Blood, 52% for Abominable, 38% for Overcomer and 64% for Ad Astra. The 4K Ultra HD Blu-ray made up 13% of Rambo: Last Blood‘s total and 18% of Ad Astra‘s.

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On the Media Play News rental chart for the week ended Dec. 22, Rambo: Last Blood debuted at No. 1, followed by Abominable at No. 2 and Ad Astra as No. 3.

Universal’s Hustlers dropped to No. 4, while Once Upon a Time in Hollywood was No. 5.

The previous week’s top rental, It: Chapter Two, slid to No. 6 in its second week.

Top 20 Sellers for Week Ended 12-21-19
Top 20 Rentals for Week Ended 12-22-19
Top 20 Selling Blu-ray Discs for Week Ended 12-21-19
Top 20 Blu-ray Market Share for Week Ended 12-21-19
Sales Report for Week Ended 12-21-19
Digital Sales Snapshot for Week Ended 12-23-19

Capping Off Rambo’s Journey

Sylvester Stallone’s classic film characters have spanned decades, and over the years the actor-screenwriter has learned to stay true to their essence.

That’s what he did with the action hero in Rambo: Last Blood, the supposedly final chapter in the “Rambo” series, available digital and 4K Ultra HD, Blu-ray Combo Pack, and DVD from Lionsgate.

“There’s always that temptation that bigger is better,” Stallone said in the special features. As with the evolution of Rocky Balboa, another of his iconic characters, it’s more effective “to downsize and get back to what made it good in the first place,” he said.

The fifth film in the “Rambo” franchise finds Stallone’s tortured warrior John Rambo in a brief moment of relative peace before he must unearth his ruthless combat skills to exact revenge in a final mission. Stallone called it a “kind of Shakespearean finale” steeped in drama and emotional upheaval.

“The culmination you know is going to be seismic; it’s going to be volcanic,” he said.

One of the major sets in the film is a series of tunnels that Rambo constructs underneath his bucolic farm, where he lives with his niece and her grandmother.

“He’s a horse trainer now, and he’s fairly successful, and he’s come to terms and is at peace with himself except for these momentary lapses [of PTSD],” said Stallone.

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“More than the man cave, I think it’s this tunnel that is the path to and from his psyche, his memories,” said director Adrian Grünberg in the special features. “You see all his past paraphernalia, his knifes, his weapons, his photos, his music, all that past that he says in the movie he wants to keep a lid on, so I think literally the earth is a lid that separates this world down below.”

That lid on the famous Rambo drive for vengeance blows when his niece is kidnapped in Mexico.

“This is everyone’s worst nightmare … children being abducted,” Stallone said in the extras. “What can be worse?”

This trial draws a harrowing and deeper picture of Rambo.

“We’ve told the entire odyssey of a man’s arc,” Stallone said in the extras. “By the end of this film, he’s sacrificed everything.”

Will it truly be the last time audiences see this uniquely flawed action hero?

“It is an open ending,” Stallone said.

Rambo: Last Blood Best Buy-exclusive Steelbook

 

 

AN EXPLOSIVE CATALOG IN 4K

All four other installments in the saga of Rambo also are available on 4K Ultra HD Blu-ray:

 

 

First Blood (1982)

Stallone originates the role of war hero John Rambo. An ex-Green Beret haunted by memories of Vietnam, he was once the perfect killing machine. Now he’s searching for peace, but finds instead an overzealous, small-town sheriff who’s spoiling for a fight. All hell breaks loose when an unjustly imprisoned Rambo escapes and becomes the target of a massive manhunt. He must use all his cunning, combat skills and weapons training to stay alive and outwit his pursuers. The film co-stars Brian Dennehy and Richard Crenna.

 

 

Rambo: First Blood Part II (1985)

Stallone is back as John Rambo in a sequel to First Blood, with a screenplay by Stallone and James Cameron (Titanic). Rambo’s survival skills are tested on a top-secret mission that takes him back to the jungles of Vietnam in search of American POWs. When Rambo is double-crossed, he must defeat savage enemies equipped with deadly firepower, armed with just a bow, arrows and knife.

 

 

Rambo III (1988)

Stallone’s Rambo has finally begun to find inner peace inside a monastery — until his friend and mentor Col. Sam Trautman (Richard Crenna) shows up to ask for his help on a top-secret mission in Afghanistan. A war-weary Rambo declines, but when Trautman is captured, Rambo erupts into a one-man firestorm to rescue his former commanding officer and decimate the enemy.

 

 

Rambo (2008)

After spending several years in northern Thailand operating a longboat on the Salween River, Stallone’s Rambo reluctantly agrees to carry a group of Christian missionaries into war-torn Burma. When the aid workers are captured by ruthless Nationalist Army soldiers, Rambo leads a group of battle-scarred, combat-hardened mercenaries on a mission to rescue the prisoners.

 

 

 

 

Extras on Last Blood include the “Drawing Last Blood: Multipart Production Diary” featurette, the “From First Note to Last Blood: Music for the Massacres” featurette and the theatrical trailer.

‘Rambo: Last Blood’ Shooting to Home Video in December

Lionsgate will release Rambo: Last Blood through digital retailers Dec. 3, and on Blu-ray, DVD and 4K Ultra HD Blu-ray Dec. 17.

The fifth film in the “Rambo” franchise finds Sylvester Stallone back as one of the greatest action heroes of all time, John Rambo, who must confront his past and unearth his ruthless combat skills to exact revenge in a final mission. The cast includes Paz Vega, Sergio Peris-Mencheta, Adrianna Barraza, Yvette Monreal, Joaquin Cosio and Oscar Jaenada.

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The film earned $44.5 million at the domestic box office.

Extras include the featurettes “Drawing Last Blood: Multipart Production Diary” and “From First Note to Last Blood: Music for the Massacres,” plus the theatrical trailer.

The 4K Ultra HD Blu-ray will include Dolby Vision and Dolby Atmos.

Stallone’s ‘Rambo,’ ‘Lock Up’ Coming to 4K UHD Blu-ray From Lionsgate

Lionsgate will release a pair of Sylvester Stallone movies for the first time on 4K Ultra HD Blu-ray Disc, with 2008’s Rambo due Sept. 3, and 1989’s Lock Up due Sept. 10.

The fourth film in the “Rambo” franchise stars Stallone reprising his role as the legendary war hero, called back to action in Thailand to help Christian missionaries against ruthless soldiers. The cast also includes Julie Benz, Matthew Marsden and Graham McTavish.

The Rambo 4K combo pack will include both the theatrical cut and unrated extended cut, plus Dolby Vision HDR and Dolby Atmos sound. Extras include Stallone commentary on the theatrical cut, deleted scenes, a theatrical trailer, a production diary and several behind-the-scenes featurettes.

In Lock Up, Stallone plays a down-on-his-luck convict who can’t seem to escape the wrath of the warden (Donald Sutherland).

The Lock Up 4K combo pack includes Dolby Vision HDR, plus interviews with Stallone, Sutherland and other cast members, the original trailer, and three behind-the-scenes featurettes.