Lionsgate’s Silent Workhorse: Home Entertainment

NEWS ANALYSIS — To hear Lionsgate CEO Jon Feltheimer on the recent fiscal call, the studio/distributor is pushing aggressively into the over-the-top video market via Starz and positioning itself as a major supplier of original television content.

While the longtime executive gave a shoutout to home entertainment for generating a record $600 million in catalog revenue for the fiscal year ended March 31, Feltheimer didn’t elaborate further on DVD/Blu-ray Disc and digital movies’ outsized impact on the company’s motion picture segment revenue — other than to mention Lionsgate’s penchant for “creating and owning iconic IP with tremendous evergreen value.”

Indeed, Lionsgate sold about $257 million in packaged-media product in the fiscal year, down about $500,000 from 2019. Disc sales of major feature movies increased nearly 43% to $154.8 million from $108.4 million in the previous-year period.

Packaged media/digital movies represented 42.2% of the motion picture segment’s $1.67 billion revenue for the year — twice the percentage of theatrical, according to Lionsgate’s 10K fiscal filing released May 27.  The tally is up 14.1% from revenue of $1.46 billion in fiscal 2019. The motion picture group represented 43% of Lionsgate’s consolidated revenue for FY 2020.

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Lionsgate packaged-media releases are distributed in North America by Disney-owned 20th Century Fox Home Entertainment, and by Lionsgate U.K. internationally.

Lionsgate said it shipped 45 million combined DVD/Blu-ray Disc units in fiscal 2020, ranking sixth among all studios. In the 2019 calendar year, the studio held 9% market share in home entertainment, including a box office-to-home entertainment conversion rate 25% above the industry average.

Box office-to-home entertainment conversion rate is calculated as the ratio of the total of both first cycle DVD release revenue and total digital platform revenue for a theatrical release compared to the total North American revenue from such theatrical release.

Top-selling discs in the fiscal year included theatrical releases Cold Pursuit, Tyler Perry’s Madea Family Funeral, Rambo: Last Blood and Midway.

Lionsgate Q3 Home Entertainment Revenue Surges

Adding to Lionsgate’s strong studio fiscal showing, home entertainment revenue surged almost 30% in the third quarter ended Dec. 31, 2019.

Sales of Lionsgate digital, DVD and Blu-ray Disc movies resonated during the winter holidays — notably Keanu Reeves’ lastest antihero franchise installment John Wick: Chapter 3 — Parabellum.

The title finished 2019 as the ninth best-selling combined DVD/Blu-ray Disc release with more than 2 million units sold.

Home entertainment revenue almost reached $191 million, which was up 27.5% from revenue of $150 million during the previous-year period. Through nine months of the fiscal year, revenue tops $509 million, up 10.1% from $462 million through the previous-year period.

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Packaged-media revenue from movies increased 10.8% to $75.4 million, from $68 million a year ago. Digital revenue skyrocketed 41.3% to $115.5 million, from $81.7 million.

Home entertainment revenue from television content dropped 21% to $10.6 million, from $13.4 million. Through nine months, revenue is down 17% to $50 million, from $60 million in 2018.

Lionsgate reported the quarter included “significant” digital media revenue, and to a lesser extent, packaged-media revenue from Angel Has Fallen and Rambo: Last Blood, in addition to John Wick. Home entertainment revenue from other titles increased $8.1 million driven by current quarter home entertainment revenue from The Peanut Butter Falcon and Judy.

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Lionsgate CFO James Barge

CFO Jimmy Barge attributed the strong home entertainment quarter to “over-converting” Lionsgate’s box office action titles at retail. He said consumers are format agnostic when it comes to consuming Rambo, Angel Has Fallen and John Wick at the box office, packaged media and digital.

“What I would say is it’s not only a really strong strategy, it’s one that is fairly unique to us and we’re winning at it, and we’re going to continue to do that,” Barge said on the Feb. 6 fiscal call.

 

‘Rambo: Last Blood’ Tops Disc Sales Charts Again

Lionsgate’s Rambo: Last Blood again topped the NPD VideoScan First Alert chart, which tracks combined DVD and Blu-ray Disc unit sales, and the dedicated Blu-ray Disc sales chart for the week ended Jan. 4.

The action sequel in its third week was also the top seller the previous week after debuting at No. 2. It has been the top Blu-ray seller for all three weeks it has been on shelves.

Rising to No. 2 on both charts was Warner’s It: Chapter Two in its fourth week.

The No. 3 overall seller and No. 5 Blu-ray was Universal’s Downton Abbey movie, which is in its third week. It had debuted as the No. 1 overall seller the week Rambo was No. 2.

DreamWorks Animation’s Abominable, distributed by Universal Pictures, was No. 4 on both charts.

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Sony Pictures’ faith-based sports drama Overcomer was No. 5 on the overall sellers list and No. 9 on the Blu-ray chart.

The No. 3 Blu-ray was Sony Pictures’ Once Upon a Time in Hollywood, which was the No. 6 overall title.

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On the Media Play News rental chart for the week ended Jan. 5, Rambo: Last Blood held onto the top spot for a third week.

Universal’s and STX Films’ Hustlers rose to No. 2 on the rental chart, while Abominable slipped a spot to No. 3.

Once Upon a Time in Hollywood held onto the No. 4 rental spot, while Lionsgate’s Angel Has Fallen climbed two spots to No. 5.

Top 20 Sellers for Week Ended 1-4-20
Top 20 Rentals for Week Ended 1-5-20
Top 20 Selling Blu-ray Discs for Week Ended 1-4-20
Top 20 Blu-ray Market Share for Week Ended 1-4-20
Sales Report for Week Ended 1-4-20
Digital Sales Snapshot for Week Ended 1-6-20

‘Rambo: Last Blood’ Tops Redbox Disc Rentals, ‘Hustlers’ Is On Demand No. 1

Lionsgate’s Rambo: Last Blood remained at No. 1 on Redbox’s kiosk disc rental chart the week ended Jan. 5. The Redbox disc rental chart tracks DVD and Blu-ray Disc rentals at the company’s more than 40,000 red kiosks.

It was the third straight week Rambo: Last Blood has been the top disc rental.

STX Films’ Hustlers, distributed by Universal Pictures, was No. 2 on the disc rental chart but returned to No. 1 on the Redbox On Demand chart, which tracks digital transactions, including both electronic sellthrough and streaming rentals. Hustlers, in its fourth week, had previously debuted as the No. 1 digital title.

Rambo: Last Blood slipped to No. 2 on the On Demand chart.

Universal’s Abominable slid to No. 3 on the disc rental chart and No. 6 on the On Demand chart.

The No. 3 On Demand title was Universal’s Good Boys, which was the No. 9 rental.

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Sony Pictures’ Once Upon a Time in Hollywood stayed at No. 4 on the disc rental chart and was also No. 4 on the On Demand chart.

Rounding out the On Demand top five on both charts was Lionsgate’s Angel Has Fallen.

Top DVD and Blu-ray Disc Rentals, Redbox Kiosks, Week Ended Jan. 5:

  1. Rambo: Last Blood — Lionsgate
  2. Hustlers — Universal
  3. Abominable — Universal
  4. Once Upon a Time in Hollywood — Sony Pictures
  5. Angel Has Fallen — Lionsgate
  6. It: Chapter Two — Warner
  7. Primal — Lionsgate
  8. Ad Astra — Fox
  9. Good Boys — Universal
  10. Fast & Furious Presents: Hobbs & Shaw — Universal

 

Top Digital, Redbox On Demand, Week Ended Jan. 5:

  1. Hustlers — STX
  2. Rambo: Last Blood — Lionsgate
  3. Good Boys — Universal
  4. Once Upon a Time in Hollywood — Sony Pictures
  5. Angel Has Fallen — Lionsgate
  6. Abominable — Universal
  7. Ad Astra — Fox
  8. It: Chapter Two — Warner
  9. Jumanji: Welcome to the Jungle — Sony Pictures
  10. Fast & Furious Presents: Hobbs & Shaw — Universal

 

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‘Rambo: Last Blood’ Tops Disc Sales Charts in Its Second Week

Lionsgate’s Rambo: Last Blood topped the NPD VideoScan First Alert chart, which tracks combined DVD and Blu-ray Disc unit sales, and the dedicated Blu-ray Disc sales chart the week ended Dec. 28.

The action sequel had debuted a week earlier as the top Blu-ray but was No. 2 on the overall sales chart.

In fact, the top five titles on each chart remained the same from the previous week, just in a different order.

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The previous week’s top overall seller, Universal’s Downton Abbey, slipped to No. 2 overall and No. 4 on the Blu-ray chart.

DreamWorks Animation’s Abominable, another Universal-distributed title, remained No. 3 on the overall sales chart and rose a spot to No. 2 on the Blu-ray chart.

Warner’s It: Chapter Two remained No. 4 overall and rose to No. 3 on the Blu-ray chart.

Sony Pictures’ Overcomer remained No. 5 overall, but slid to No. 10 on the Blu-ray chart.

The no. 5 Blu-ray remained Sony Pictures’ Once Upon a Time in Hollywood, which was No. 6 overall.

The top new release for the week was Lionsgate’s Judy, a Judy Garland biopic starring Renée Zellweger. It debuted at No. 33.

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On the Media Play News rental chart for the week ended Dec. 29, the top five titles were the same, but slightly rearranged from the previous week.

Rambo: Last Blood was again No. 1, and Abominable was again No. 2.

Universal’s Hustlers rose a spot to No. 3, while Once Upon a Time in Hollywood rose a spot to No. 4.

Fox’s Ad Astra slipped two spots to No. 5.

Top 20 Blu-ray Market Share for Week Ended 12-28-19
Top 20 Rentals for Week Ended 12-29-19
Top 20 Selling Blu-ray Discs for Week Ended 12-28-19
Top 20 Blu-ray Market Share for Week Ended 12-28-19
Sales Report for Week Ended 12-28-19
Digital Sales Snapshot for Week Ended 12-30-19

‘Rambo: Last Blood’ Keeps No. 1 Spot on Redbox Charts

Lionsgate’s Rambo: Last Blood remained at No. 1 on Redbox’s kiosk disc rental and On Demand charts the week ended Dec. 29.

The Redbox disc rental chart tracks DVD and Blu-ray Disc rentals at the company’s more than 40,000 red kiosks. The Redbox On Demand chart tracks digital transactions, including both electronic sellthrough and streaming rentals.

Universal’s Abominable kept the No. 2 spot on the disc rental chart and rose to No. 3 on the On Demand chart.

STX Films’ Hustlers, distributed by Universal Pictures, was No. 3 on the rental chart and No. 2 on the On Demand chart.

Sony Pictures’ Once Upon a Time in Hollywood rose to No. 4 on the disc rental chart.

Fox’s Ad Astra, was No. 5 on the disc chart and No. 7 on the digital chart.

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Rounding out the On Demand top five were Lionsgate’s Angel Has Fallen at No. 4 and Warner’s It: Chapter Two at No. 5, which were No. 7 and No. 6 on the disc charts, respectively.

Top DVD and Blu-ray Disc Rentals, Redbox Kiosks, Week Ended Dec. 29:

  1. Rambo: Last Blood — Lionsgate
  2. Abominable — Universal
  3. Hustlers — Universal
  4. Once Upon a Time in Hollywood — Sony Pictures
  5. Ad Astra — Fox
  6. It: Chapter Two — Warner
  7. Angel Has Fallen — Lionsgate
  8. Fast & Furious Presents: Hobbs & Shaw — Universal
  9. Good Boys — Universal
  10. Overcomer — Sony Pictures

 

Top Digital, Redbox On Demand, Week Ended Dec. 29:

  1. Rambo: Last Blood — Lionsgate
  2. Hustlers — STX
  3. Abominable — Universal
  4. Angel Has Fallen — Lionsgate
  5. It: Chapter Two — Warner
  6. Good Boys — Universal
  7. Ad Astra — Fox
  8. Jumanji: Welcome to the Jungle — Sony Pictures
  9. Fast & Furious Presents: Hobbs & Shaw — Universal
  10. Ready or Not — Fox

 

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‘Rambo: Last Blood’ Takes Over Top of Redbox Charts

Lionsgate’s Rambo: Last Blood debuted at No. 1 on Redbox’s kiosk disc rental and On Demand charts the week ended Dec. 22.

The Redbox disc rental chart tracks DVD and Blu-ray Disc rentals at the company’s more than 40,000 red kiosks. The Redbox On Demand chart tracks digital transactions, including both electronic sellthrough and streaming rentals.

Rambo: Last Blood is the fifth film in the “Rambo” franchise starring Sylvester Stallone as the war hero who keeps getting called back to action. The film earned $44.8 million at the domestic box office.

Universal’s Abominable debuted at No. 2 on the disc rental chart and No. 5 on the On Demand chart.

Another newcomer, Fox’s Ad Astra, was No. 3 on the disc chart and No. 4 on the digital chart.

The previous week’s top On Demand title, STX Films’ Hustlers, distributed by Universal Pictures, was No. 4 on the rental chart and No. 2 on the On Demand chart.

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Sony Pictures’ Once Upon a Time in Hollywood slid to No. 5 on the disc rental chart and No. 8 on the digital chart.

The previous week’s top rental, Warner’s It: Chapter Two, slid to No. 6 on disc chart and was No. 3 on the On Demand chart.

Top DVD and Blu-ray Disc Rentals, Redbox Kiosks, Week Ended Dec. 22:

  1. Rambo: Last Blood — Lionsgate
  2. Abominable — Universal
  3. Ad Astra — Fox
  4. Hustlers — Universal
  5. Once Upon a Time in Hollywood — Sony Pictures
  6. It: Chapter Two — Warner
  7. Angel Has Fallen — Lionsgate
  8. Good Boys — Universal
  9. Overcomer — Sony Pictures
  10. Fast & Furious Presents: Hobbs & Shaw — Universal

 

Top Digital, Redbox On Demand, Week Ended Dec. 22:

  1. Rambo: Last Blood — Lionsgate
  2. Hustlers — STX
  3. It: Chapter Two — Warner
  4. Ad Astra — Fox
  5. Abominable — Universal
  6. Angel Has Fallen — Lionsgate
  7. Downton Abbey: The Motion Picture — Universal
  8. Once Upon a Time in Hollywood — Sony Pictures
  9. Good Boys — Universal
  10. Ready or Not — Fox

 

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Merchandising: Best Buy Presents ‘Rambo: Last Blood’ Steelbook

With most retailers focused more on deep discount holiday sales of catalog titles, the only exclusive of note was Best Buy’s Steelbook 4K Ultra HD Blu-ray Disc of Lionsgate’s Rambo: Last Blood.

Otherwise, Best Buy’s top deals section was dominated by preorders for upcoming Steelbook 4K Ultra HD Blu-ray editions for $34.99 each.

Listed titles included Warner’s Joker, due Jan. 7; Disney’s Maleficent: Mistress of Evil (Jan. 14); Paramount’s Gemini Man (Jan. 14); Sony Pictures’ Zombieland: Double Tap (Jan. 21); Paramount’s Terminator: Dark Fate (Jan. 28); and Fox’s Ford v Ferrari, listed as a Feb. 11 release.

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Best Buy is also taking preorders for Steelbook titles with street dates yet to be announced, including Knives Out, Jumanji: The Next Level, Frozen II, Midway and Doctor Sleep.

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