Rakuten TV April 27 announced the expansion of its AVOD platform across Europe with the launch of more than 90 channels in 42 markets. The launch represents a further step in the Japanese e-commerce media company’s aim to compete with Amazon Prime and Prime Video in select markets.
Rakuten TV categories include movies, entertainment, lifestyle, music, sports, news, TV shows and kids programming. The platform includes global brands, such as Bloomberg TV, Bloomberg Quicktake, CNNi (available in the U.K., Germany and Poland), Euronews (the first live channel integrated into Rakuten TV’s AVOD offer), Qwest TV, Reuters, and Comcast-owned Xumo-powered content, including eight Stingray channels, The Hollywood Reporter channel and top brands from Condé Nast, such as Glamour, GQ, Vanity Fair, Vogue and Wired.
Rakuten TV-owned channels, a broad and varied selection of content curated by categories, based on specific genres and interests, inclue Action, Comedy, Drama, British Films, Family, Documentaries, Thriller, Romance, Spotlight (featuring Rakuten TV original and exclusive content as well as a selection of movies) and Top Free(a selection that highlights the best films currently available on the platform).
“We are eager to contribute once again to the disruption of the entertainment industry with this major step on the growth and innovation on Rakuten TV, which aims to enrich our business model and content offer” Jacinto Roca, founder/CEO at Rakuten TV, said in a statement. “At a time when the entertainment sector is living an unprecedented transformation, and consumption habits are constantly evolving, we are striving to adapt our business model to meet users and advertisers needs at once.”
The launch aims to reinforce Rakuten TV’s proposition as the only European platform combining TVOD (transactional video-on-demand), AVOD (advertising video-on-demand) and SVOD (subscription video-on-demand) services. Rakuten TV is available in 43 European countries and currently reaches more than 90 million households due its pre-installed app in many Smart TV manufacturers’ devices and remote controls.