With major focus on international streaming and sub growth in 2021, ViacomCBS Dec. 10 announced it has promoted longtime executive Raffaele Annecchino to CEO of ViacomCBS Networks International. The 23-year veteran replaces David Lynn, who is departing the company after 24 years following the transition period, and reports to ViacomCBS CEO Bob Bakish.
Annecchino has held a number of positions across ViacomCBS Networks International, formerly Viacom International Media Networks, most recently as president of ViacomCBS Networks Europe, Middle East, Africa and Asia.
“Raffaele is an entrepreneurial, results-oriented leader with a proven ability to transform businesses and drive growth across diverse markets,” Bakish said in a statement. “His experience in expanding ViacomCBS’s international footprint, forging key partnerships and accelerating our push into mobile and digital platforms will be critical to building on our leadership positions across Europe, Latin America and Asia and realizing our global ambitions.”
Annecchino’s achievements include the launch and acquisition of free-to-air channels in the key markets of Italy, Spain and Germany, and the creation of a new business unit in September 2020 to help drive ViacomCBS’s digital businesses across the EMEAA region. He also led the expansion of Pluto TV in Europe, including launches in Spain and the upcoming roll out in France and Italy in 2021.
ViacomCBS continues to expand distribution of its core brands around the world — this time with a new linear and on-demand access to BET, Comedy Central, Paramount Pictures, Nickelodeon and MTV on French telecom/broadband provider Orange.
Nick Junior, Nickelodeon, Nickelodeon +1 and Nickelodeon Teen join Orange on July 9th, with MTV, MTV Hits and J-One coming aboard on Aug. 20.
“This distribution renewal marks an important step for both our partnership with Orange and brand presence in France, as we now distribute the full ViacomCBS channel portfolio throughout the French market,” Raffaele Annecchino, president of ViacomCBS Europe, Middle East, Africa and Asia, said in a statement. “We look forward to building on this important relationship and offer all French audiences the best of our content.”
With a track record of driving growth from both on-screen and off-screen activities in the markets for which he currently has responsibility, Annecchino was brought on board ViacomCBS’s international expansion focusing on developing scale in the company’s operations in EMEAA, in addition to continuing to be responsible for VCNI’s mobile strategy.
In March, Annecchino helped ViacomCBS and Comcast-owned Sky ink a distribution deal for select content offered in Germany, Switzerland and Austria. Under terms of the deal, Sky’s satellite customers in the countries now have access to Nickelodeon, Nick Jr. and Nick Toons.