CBS Inks Deal With NAACP to Create Content for Broadcast, Cable and Streaming

CBS Television Studios and the National Association for the Advancement of Colored People (NAACP) July 15 announced an agreement to develop and produce scripted, unscripted and documentary content for linear television networks and streaming platforms.

As part of the agreement, CBS Television Studios will work with the civil rights organization to establish a team of executives and infrastructure to acquire, develop and produce programming. The partnership will focus on producing premium content that expands the number of diverse voices contributing to an ever-evolving society, and by telling inclusive stories that increase the visibility and impact of black artists in a growing media landscape.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

The CBS/NAACP partnership includes a commitment to develop content for the CBS Television Network as well as the ability to sell programming to third-party platforms across the media landscape.

“An important way to diversify and grow our storytelling is to expand our horizons beyond the traditional studio-producer system,” George Cheeks, CEO of the CBS Entertainment Group, said in a statement. “There is no better partner than the NAACP to help us find, develop and tell these inclusive stories.”

Derrick Johnson, CEO of the NAACP, said the current moment of “national awakening” on racism in America presents an opportune time to tell stories of the “African-American experience.”

Follow us on Instagram

“Programming and content have the power to shape perspectives and drive conversations around critical issues,” Johnson said. “This partnership with CBS allows us to bring compelling and important content to a broad audience.”

Amazon Studios Partners with Howard University to Promote Racial Diversity in Hollywood

Amazon Studios and Howard University Oct. 10 announced a partnership designed to diversify the entertainment industry by creating a pipeline for African-American students and other marginalized groups to train and study alongside Hollywood executives.

The Howard Entertainment program is an immersive two semester class located in Los Angeles that offers Washington, D.C.-based Howard University students the opportunity to take academic courses during the spring semester and participate in a fellowship imbedded in the entertainment industry during the summer semester.

The coursework will be applied toward the student’s graduation requirements and the fellowship provides hands-on experience and an opportunity to make networking connections.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

The experience will offer students an interdisciplinary curriculum curated with Amazon’s industry partners. The program will begin in January 2020.

“Collaborating with Amazon Studios will enable us to marry academia and industry efforts to build a robust workforce of diverse entertainment industry leaders,” Howard president A. I. Frederick said in a statement.

Jennifer Salke, head of Amazon Studios, said the program underscores the studio’s commitment to create “new pathways into the industry” for talented students of all backgrounds.

“As we strive to delight our Prime Video customers, we’re ensuring there are diverse perspectives and experiences around the table to help us make the best decisions in all aspects of the business,” Salke said.

To qualify, students must be enrolled at Howard University, must be an upperclassman or graduate student and will have to complete an application and interview to be considered for the program.

Students will be taught by Howard faculty who will be supported by Amazon Studios employees and other industry professionals invited by Amazon.

“This program is all about … increasing and preparing the next generation of African American, Latinx and Native American storytellers, casts, crew, and executives working on these projects,” added Latasha Gillespie, Amazon Studio’s global head of diversity, equity, and inclusion.

Students who wish to apply for admission into the program can contact HowardEntertainment@howard.edu.