Netflix Expands European Management

In addition to more than 72 million subscribers internationally, Netflix is quietly adding management outside the United States as it expands regional original content production.

In July the SVOD pioneer hired veteran U.K. executive Jason Crosby as director, unscripted, comedy & docs production for Europe, the Middle East and Africa (EMEA).

Crosby spent more than six years as COO at Monkey Kingdom, the British reality TV production company owned by NBC Universal and known for series such as “Made in Chelsea,” “The Question Jury,” “TFI Friday,” and “The Charlotte Church Show,” among others.

Crosby, who reports to Jonathan Mussman, director of production in Los Angeles, joins recent Euro hire Diego Buñuel, who came to the SVOD behemoth from Canal Plus.

In August, Netflix named British national Rachel Whetstone as its new chief communications officer. And seeking to better coordinate original content production in Europe, Netflix in July announced the establishment of its first overseas production hub in Madrid.

Netflix reports Q3 results Oct. 16.




Rachel Whetstone Named New Netflix Communications Boss

Netflix Aug. 27 named Rachel Whetstone as its new chief communications officer, replacing Jonathan Friedland, who was reportedly fired for “unacceptably low racial awareness and sensitivity” following separate uses of the racist “N-word” in company meetings.

Whetstone is responsible for leading communications on a global basis, having held similar positions at Facebook, Uber and Google.

“Rachel is a proven communications leader and a strong addition to the Netflix team,” CEO and co-founder Reed Hastings said in a statement. “Her deep knowledge and international expertise will be invaluable as we bring Netflix and its expanding lineup of original content to an increasingly global audience.”

A graduate of Bristol University, Whetstone worked as a political advisor in the U.K. before entering the private sector. She joined Google in 2005 and served as SVP of communications and public policy at Google from 2010 to 2015. She held the same position at Uber from 2015 till 2017, prior to joining Facebook as a VP of communications last year.