Demand Soars for ‘Orange Is the New Black’ and ‘Castle Rock,’ the Week’s Top Digital Originals, Parrot Analytics Says

One full week after the release of a new season, demand for “Orange is the New Black” rose 64% from the prior week, solidifying the women-in-prison drama’s hold on the top spot on the digital originals chart, according to Parrot Analytics data for the week ended Aug. 4.

The Netflix series shot to the No. 1 spot the prior week with the debut of Season 6, which gave “Orange” a 46% boost in Demand Expressions. “Orange” is the oldest show on the chart and also took over the top spot on the overall TV series chart, besting the prior week’s No. 1 show, “Spongebob Squarepants,” by nearly 13 million Demand Expressions.

Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Hulu’s “Castle Rock,” the highly anticipated horror series based on the writings of Stephen King, shot up to No. 2 on the digital originals chart from No. 6 the prior week with a 40.5% spike in demand.

Another Hulu show, “The Handmaid’s Tale,” slipped to No. 3 on the digital originals chart from No. 2 the prior week, with an 8.1% drop in demand.

Netflix’s “Stranger Things” remained at No. 4, with demand essentially flat.

Rounding out the top 5 on the digital originals chart for the week ended Aug. 4 was “Queer Eye,” which slipped from No. 3 the prior week and a suffered a 16.3% decline in demand.

“Narcos” cracked the top 10 digital originals chart, at No. 7, with a 44.4% gain in demand, after Netflix announced a reset for Season 4. The first three seasons explored the cocaine war in Colombia in both the pre- and the post-Pablo Escobar world. The renamed “Narcos: Mexico” is set to premier globally later this year. Filming is taking place now in Mexico, and stars Michael Pena and Diego Luna have moved from Colombia to Mexico.

Also back in the top 10 on the digital originals chart is “Marvel’s Luke Cage,” up a notch at No. 10 from No. 11 the prior week, with a 10.7% spike in demand.

Rounding out the top ten is Marvel’s Luke Cage with 14.9 million Demand Expressions. The superhero series was previously ranked #11 last week.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating  platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Season 6 Launch Sends ‘Orange Is the New Black’ To No. 1 on Digital Originals Chart

With the launch of Season 6, Netflix’s “Orange is the New Black” shot to the No. 1 spot on the digital originals chart for the week ended July 28, with a 46% spike in demand from the prior week, according to Parrot Analytics data.

The surge in Demand Expressions for the women-in-prison drama sent the previous week’s top digital original, Hulu’s “The Handmaid’s Tale,” to the No. 2 spot on the chart, with a 16% drop in demand the week after the season finale became available for viewing.

“Orange is the New Black,” created by Jenji Kohan, is also the eighth most popular show on Parrot Analytics’ overall TV shows chart.

Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Diane Guerrero, who plays Maritza Ramos on “Orange is the New Black,” has just been tapped to join the live-action cast of “Doom Patrol” on DC’s upcoming subscription streaming service, playing the notoriously unstable “Crazy Jane.”

Elsewhere on the digital originals chart for the week ended July 28, “Queer Eye” slipped to No. 3 from No. 2 the prior week with a modest 8.3% drop in demand.

“Stranger Things” also slipped a notch, to No. 4, with demand down 10.7%. Netflix programming executive Cindy Holland on July 29 said on the Television Critics Association’s press tour in Beverly Hills that Season 3 of the sci-fi series has been delayed until the summer of 2019.

“13 Reasons Why” remains at No. 5, with demand relatively flat. Netflix recently announced that the controveral teen-suicide drama has been renewed for a third season, expected to launch in May 2019.

“Castle Rock,” the highly anticipated horror series from Hulu that made a big splash at Comic-Con, debuted at No. 6 on the digital originals chart. The show is based on the stories of Stephen King. “Castle Rock” debuted last week and saw Demand Expressions soar more than 140%.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

 

‘Queer Eye’ Shoots to No. 2 on Digital Originals Chart While ‘Clone Wars’ Cracks Top 10

Hulu’s “The Handmaid’s Tale” remains the top digital original for the third consecutive week as viewers continue to engage with last week’s Season 2 finale, according to Parrot Analytics data.

The dystopian series experienced a 17% drop in demand expressions from the prior week, but still managed to hang on to the No. 1 spot on the weekly digital originals chart for the week ended July 21.

Parrot uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

The perennially popular Netflix digital original series “Queer Eye,” “Stranger Things” and “Narcos” all rose in rank from the prior week, with Queer Eye moving to No. 2 from No. 3 on the digital originals chart despite a slight drop in demand, Parrot data shows.

The two other Netflix climbers each experienced significant gains in demand. “Stranger Things” rose to No. 3 from No. 7 the prior week, with a 63% increase in Demand Expressions. Demand for “Narcos” was up 57%, lifting the drug cartel drama to No. 9 from No. 24 the prior week.

The animated series “Star Wars: The Clone Wars” cracked the digital originals chart for the first time, bowing at No. 10, after demand skyrocketed 102% with word that the Walt Disney Co. is ordering a new season of the show (12 episodes) for its yet-to-be-named streaming service in 2019.

“Star Wars: The Clone Wars” debuted in October 2008 on the Cartoon Network and ran for five seasons before becoming a Netflix digital original for the sixth and final season in 2014.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

‘Luke Cage,’ ‘Queer Eye,’ ‘Goliath’ Return to Digital Originals Top 10, Parrot Analytics Says

Demand expressions for digital originals were mostly down the week ended June 23, according to Parrot Analytics data.

Netflix’s “13 Reasons Why” remains No. 1, despite a 26% drop in demand from the prior week. The controversial teen drama series, centered around a high school girl’s suicide and its aftermath, has now topped Parrot Analytics’ top 10 digital originals chart for five consecutive weeks. The series shot to No. 1 when Season 2 debuted in mid-May.

Parrot uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

“The Handmaid’s Tale,” an award-winning dystopian series from Hulu, rose back up to No. 2 from No. 3 the prior week, with demand essentially flat.

“Sense8” was bumped down to No. 3, with demand down nearly 23%. In the prior week, the sci-fi drama series shot to No. 2 after a 40% uptick in demand.

Three digital originals made it back into the top 10.

Buoyed by the Netflix debut of Season 2, “Marvel’s Luke Cage” shot up to No. 5. The action series, which last week was ranked No. 16, had 6% more demand expressions than Netflix’s “Queer Eye,” the second season of which also debuted in June. “Queer Eye” re-entered the top 10 digital originals chart at No. 6 after demand more than doubled from the prior week.

The third series to make it back into the top 10 was Amazon’s “Goliath,” which came in at No. 10 after a No. 18 finish the previous week.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.