TCL Showcasing TV Lineup at CES 2022

TCL Electronics is showcasing its TV lineup at CES 2022, including next-generation mini-LED TVs.

“The world around us remains a tumultuous place, especially for businesses, but TCL has stayed nimble and chased opportunities to not only ensure that we’re taking care of our users but also to maintain our hold as the No. 2 selling brand of televisions in the U.S.,” TCL SVP Chris Larson said in a statement. “With consumers looking to larger, sharper, more vibrant TV screens for entertainment, 2021 was a year of ground-breaking product introductions as we released the world’s largest TCL Roku TVs and the world’s first 8K TCL Roku TV to much acclaim.”

TCL will upgrade its entire lineup of televisions with Roku and Google TV in 2022 and is expanding its XL Collection, TVs exceeding 80 inches. TCL will offer the newest and largest model in this series with a 98-inch QLED-powered television, available now at under $8,000. TCL is also launching the third generation of mini-LED on the flagship TV of its XL Collection — the 85-inch 8K QLED X925pro featuring OD Zero mini-LED backlight technology with an “ultra-thin” profile under 10 millimeters.

TCL TVs will feature Quantum Dot technology and wide color standards; more contrast with mini-LED backlight technology and Contrast Control Zones; and more clarity with new HDR standards and display resolution moving from 4K to 8K, according to the company.

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TCL is partnering with Pixelworks and other entertainment leaders to define and deploy a new motion ecosystem — TrueCut Motion — to its high-performance TV models for the first time, according to TCL. TrueCut Motion includes a new content delivery format and device certification program to guarantee a consistent filmmaker-approved output.

Gaming TVs from TCL will step up from a 120Hz panel refresh to 144Hz for even smoother action and faster game-feel.

IHS Markit: TV Shipments to Grow 3.6% in 2018 With UHD Models to Account for More Than Half of Shipments in 2019

After declining unit-shipment volumes in 2017, global TV shipments are forecast to grow 3.6% year over year in 2018, with additional 1.4% growth in 2019, according to a new report from research firm IHS Markit.

Of the 226 million TVs expected to ship in 2019, more than half will be ultra-high-definition (UHD) models, the majority of which are 4K. However, 8K TVs from major global TV brands will launch toward the end of 2018, kicking off the next wave of resolution transition, according to the report.

“Growth in the TV market typically is the result of more attractive retail prices for large-screen sizes and the continued commoditization of 4K resolution, driving TV replacements and upgrades,” said IHS research and analysis executive director Paul Gagnon in a statement. “However, this growth through price compression has a negative effect on profits, so TV brands are actively looking for more growth from advanced TV models to improve earnings.”
Technologies such as 8K, organic light-emitting diode (OLED) and quantum dot (QD) carry substantial premiums, and 4K TVs still carry premiums of more than 35 percent at screen sizes where 1080p resolution is still an option, such as 40-inch to 49-inch TVs, according to IHS.

IHS Markit forecasts that the 8K TV market will grow from less than 20,000 units in 2018 to more than 430,000 in 2019 — eventually approaching 2 million units by 2020. All of this growth will be centered on 60-inch and larger screen sizes, with 65-inch TVs accounting for more than half of the volume.

OLED TV is expected to grow more than 40% in 2019, rising to 3.6 million units. This growth is in line with previous forecasts, because demand is essentially matching industry production capacity, according to IHS. The size mix still favors 55-inch TVs, based on current prices, but it will transition to mostly 65-inch TVs by 2020, when new production capacity is optimized for larger screen sizes, and when substantial growth is expected in the OLED TV category.

Quantum dot LCD TV shipments are now forecast to exceed 4 million units in 2019, based on more aggressive pricing and the introduction of transitional quantum-dot-equipped LCD TV models, according to IHS.
“The high-end prices of non-QD-equipped LCD TV models and the prices of the low end QD-equipped LCD TV models have moved closer together,” Gagnon said in a statement. “This extension of the quantum dot LCD TV lineup into more moderate price ranges effectively reduces the quantum dot premium to less than 100 percent at mid-range sizes, opening up the category to a larger addressable market of consumers.”