More than half (54%) of 18 to 44 year olds said they have subscribed to a streaming service to see a specific movie that premiered on that service, according to a survey from Publisher’s Clearing House and Evan Shapiro of EShap.tv.
The survey queried 16,650 adults over 18.
When factoring in the older crowd (those over the age of 44), 40% of those surveyed said they have subscribed to a streaming service to see a specific movie premiere.
Meanwhile, less than a third of those surveyed (32%) said they prefer to see movies in theaters, with 27% saying they preferred to stream movies with no ads and more than a third (38%) preferring to stream or watch movies via premium TV with no ads.
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Meanwhile, the survey also found that only 32% those all ages in the survey said they prefer to watch movies in theaters.