A memorial service for veteran Hollywood publicist Ronnee Sass will be held March 18 at 1 p.m. at Mount Sinai Hollywood Hills in Los Angeles.
Attendees will “share favorite stories, memories, and laughter and for a graveside dedication,” according to the announcement. Current COVID-19 protocols will be followed, and the ceremony can also be viewed online here using the password sass1948.
Sass, who left her mark on home entertainment through lavish release campaigns for classic Warner Bros. movies such as Gone With the Wind and The Wizard of Oz and an engaging, ebullient personality that made her a favorite among talent and journalists alike, died March 20, 2021, at the age of 72 after a battle with leukemia.
Sass began her home entertainment career at what was then Warner Home Video in 1995, after working in film distribution and co-founding an independent PR and advertising agency in Baltimore — Wolff, Freed and Greenberg.
For most of her Warner Bros. career, Sass’s focus was on publicizing the studio’s rich library. Over the next 20 years, she was instrumental in big anniversary campaigns for such storied classics as Citizen Kane, Gone With the Wind, Singin’ in the Rain, Casablanca, Blade Runner and The Wizard of Oz. She even brought the surviving Munchkins to Beverly Hills for a gala DVD release party for the latter film’s 65th anniversary in 2004 — and to New York five years later for the movie’s 70th anniversary release, a campaign that included a nationwide balloon tour. In January 2006, Sass was promoted from executive director of publicity and promotion to the newly created position of VP of publicity and promotion for theatrical catalog, under Jeff Baker.
After she left her Baltimore agency and joined Warner Bros., Sass initially handled aspects of the studio’s theatrical Oscar campaigns.
Sass left Warner Bros. in 2014.