Why Have Netflix, Apple, Google, Facebook and Others Nixed Events? Local Government Asked Them To

With a growing list of media tech companies canceling appearances at the upcoming South by Southwest (SXSW) Music Festival in Austin, Texas, and other public events due to concerns about the spread of the coronavirus (COVID-19), the decision by Netflix, Apple, Google, Intel and Facebook, among others, was apparently inspired by local government.

The County of Santa Clara’s Public Health Department this week updated its recommendations to “protect residents of the county” from the virus, saying local employers should refrain from exposing staff to “close contact with large numbers of people.”

Santa Clara County includes the cities of Cupertino, Mountain View, Palo Alto, and San Jose — corporate homes to many of the aforementioned companies. Amazon, Facebook and Microsoft have offices in the county.

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With six new coronavirus cases confirmed in Santa Clara County, bringing to 20 the number of people who have tested positive for the virus in the area, the Public Health Department said it was taking proactive steps to slow the spread of the virus and reduce the number of people infected.

“We understand these recommendations will have a tremendous impact on the lives of people in our community,” the county said in a March 5 statement. “Public Health is making these recommendations in consultation with Centers for Disease Control and Prevention (CDC), based on the best information we have at this time, to protect the public’s health. This is a critical moment in the growing outbreak of COVID-19 … when such measures can potentially slow the spread of the disease.”

Specifically, the county said companies should suspend nonessential employee travel; minimize the number of employees working within arm’s length of one another, including minimizing or canceling large in-person meetings and conferences.

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It urged employees to stay home when they are sick and maximize flexibility in sick leave benefits, and not require a doctor’s note for employees that are sick as healthcare offices may be busy and unable to provide that documentation right away.

Companies should also consider the use of telecommuting options for appropriate employees, and stagger the start and end times for workers to reduce large numbers of people coming together at the same time.

Earlier this week, Adobe canceled the live portion of the Adobe Summit 2020 confab — originally slated for March 29 to April 2 in Las Vegas — due to the virus. The 2019 event attracted 16,000 attendees and featured presentations by Reese Witherspoon and New Orleans Saints quarterback Drew Brees, among others. The summit will continue this year as an online only event.

“Over the past few weeks, we have been closely monitoring and evaluating the situation around COVID-19 to ensure we are taking the necessary measures to protect the health and wellbeing of Adobe Summit attendees,” Adobe said in a statement. “As a result, we have made the difficult but important decision to make Adobe Summit 2020 an online event this year and to cancel the live event in Las Vegas.”

Google canceled its Cloud Next event in San Francisco, while Facebook nixed its F8 developers confab in San Jose.

Meanwhile, tickets for the Netflix Is a Joke Festival live stand-up comedy event across 20 venues, April 27 – May 3 in Los Angeles, went on sale March 4.

 

Apple, Netflix, WarnerMedia Pull Out of SXSW Media Festival

Apple (Apple TV+), Netflix and WarnerMedia Entertainment are the latest high-profile media companies to cite the threat of the coronavirus (COVID-19) for nixing plans to attend the annual South by Southwest (SXSW) Music Festival, slated for March 13-22 in Austin, Texas.

Founded in 1987, South by Southwest is an annual conglomeration of film, interactive media, music festivals and conferences increasingly attended by major media companies, including studios, to announce products, content, including home entertainment. Organizers say upwards of 200,000 people attended the event in 2019.

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Netflix was set to unveil five films at SXSW, including LA Originals, a documentary exploring the culture and landmarks of the Chicano and street art movement. The SVOD pioneer also had March 15 panel scheduled for “#BlackExcellence,” a family comedy series starring Rashida Jones and based in part on series creator’s Kenya Barris’ life.

Netflix’s decision comes about a month ahead of its branded stand-up comedy “Netflix Is a Joke Festival” in Los Angeles.

Apple was slated to screen upcoming Apple TV+ content, Beastie Boys Story, from director Spike Jonze; Sundance acquisition Boys Slate and series, “Central Park” and “Home.”

The companies join a growing list of media organizations opting not to send staff and talent to public events as a precaution. France’s annual MipTV 2020 confab in Cannes has been cancelled due to a government current order prohibiting large-scale public events.

California Governor Gavin Newsom March 4 declared a state of emergency following the death of an elderly woman near Sacramento. There are now 160 reported coronavirus cases in the U.S., with 11 deaths.

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Austin Public Health, which is testing one possible coronavirus patient, contends the risk to exposure at SXSW and within Austin remains low. Texas has 12 confirmed cases of the virus thus far.

“Today the threat of community spread in Austin remains low, however, we are prepared for it to happen here,” Dr. Mark Escott, interim medical director and health authority for Austin Public Health, said in a press conference.

“Right now, there is no evidence that closing South by Southwest or other activities is going to make this community safer. We are constantly monitoring that situation.”

Escott said Austin Public Health would continue to evaluate situation, adding that any evidence that the community would be safer by closing down public events, “we’ll do that.”

CNN just launched a pop-up podcast, “Coronavirus: Fact vs Fiction,” with CNN Chief Medical Correspondent Dr. Sanjay Gupta, covering the latest news of the COVID-19 virus and what people can do safeguard themselves.

Meanwhile, with increased numbers of events being cancelled due to virus concerns, the airline industry reported it expects to lose $63 billion to $113 billion in revenue from global passenger traffic in 2020.

The news nixed brief Wall Street gains with the Dow Jones Industrial Average losing 500 points and the S&P down more than 1%.