World Wrestling Entertainment (WWE) has partnered with TikTok, marketing select wrestlers to the social networking service owned by ByteDance, a Beijing-based company founded in 2012.
WWE is making 30 of its wrestlers available on TikTok, including Stone Cold Steve Austin, The Undertaker, Ultimate Warrior, Becky Lynch, John Cena and Sasha Banks. The branded wrestlers’ onstage themes and music are embedded within TikTok’s library of music artists.
“We are thrilled to be launching this partnership which offers a new level of engagement with WWE content by enabling the TikTok community to create their own shareable stories tied to WWE‘s world renowned Superstars,” Jayar Donlan, EVP of advanced media, said in a statement.
TikTok’s Mayan Scharf hopes the partnership captures the “passion and thrill” of wrestling on social media.
Universal Pictures Home Entertainment will release MGM’s Fighting With My Family digitally April 30, and on Blu-ray and DVD May 14.
Written and directed by Stephen Merchant, the comedy set in the world of professional wrestling is based on the true story of WWE Superstar Paige (Florence Pugh). Born into a tight-knit wrestling family, Page and her brother Zak (Jack Lowden) are invited to try out for the WWE. But when only Paige earns a spot in the competitive training program, she must dig deep to prove she can become a star. The cast includes Lena Headey, Nick Frost, Vince Vaughn and Dwayne “The Rock” Johnson, who plays himself and also produced the film.
Fighting With My Family earned $22.5 million at the domestic box office.
The Blu-ray combo pack will include a director’s cut of the film with new and extended scenes not seen in theaters.
The DVD and Blu-ray will include deleted and extended scenes, a gag reel, a commentary with Merchant, the featurette “A Family’s Passion: A Making Of” and a “Learning the Moves” featurette about depicting the wrestling scenes in the film.