‘Impact Wrestling’ Gets Euro Expansion on Pluto TV

WWE competitor Impact Wrestling is getting expanded distribution in Europe through a new AVOD deal with Pluto TV.

A subsidiary of Anthem Sports & Entertainment Inc., Impact aims to expand its brand of professional wrestling content across the United Kingdom, Spain, Germany, Switzerland and Austria. The move comes as a continuation of Impact’s partnership with Pluto TV, which kicked off in April 2018 with the U.S. launch on the Fox Entertainment ad-supported streaming television service.

Pro wrestling has always had a niche following. The sport upped its profile after NBCUniversal’s Peacock streaming service became the official SVD/AVOD home for WWE events.

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Pluto TV users throughout Europe will have access to almost two decades of new and classic content, including sport icons such as Ric Flair, Sting, Kurt Angle, Kevin Nash and AJ Styles; as well as Impact’s current roster of grapplers, which includes Rich Swann, The Good Brothers, former NFL player Moose, Deonna Purrazzo, Sami Callihan, Eddie Edwards, Jordynne Grace, Eric Young and Chris Bey.

“The global demand for quality professional wrestling programming has, arguably, never been higher, and we are excited for the opportunity to provide millions of pro wrestling fans both old and new with the ultimate ringside seats to all the epic matchups, original series,” said Jaime Pollack, chief revenue officer, sports media group, which includes Impact Wrestling.

Impact programming is televised globally in 120 countries including AXS TV in the U.S., as well as on Facebook, Twitter, YouTube and other social media platforms.

WWE Partners with TikTok

World Wrestling Entertainment (WWE) has partnered with TikTok, marketing select wrestlers to the social networking service owned by ByteDance, a Beijing-based company founded in 2012.

WWE is making 30 of its wrestlers available on TikTok, including Stone Cold Steve Austin, The Undertaker, Ultimate Warrior, Becky Lynch, John Cena and Sasha Banks. The branded wrestlers’ onstage themes and music are embedded within TikTok’s library of music artists.

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“We are thrilled to be launching this partnership which offers a new level of engagement with WWE content by enabling the TikTok community to create their own shareable stories tied to WWE‘s world renowned Superstars,” Jayar Donlan, EVP of advanced media, said in a statement.

TikTok’s Mayan Scharf hopes the partnership captures the “passion and thrill” of wrestling on social media.

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“We’re looking forward to bringing the excitement of the WWE experience to TikTok’s global community,” Scharf said.

‘Fighting With My Family’ Director’s Cut on Digital April 30, Disc May 14

Universal Pictures Home Entertainment will release MGM’s Fighting With My Family digitally April 30, and on Blu-ray and DVD May 14.

Written and directed by Stephen Merchant, the comedy set in the world of professional wrestling is based on the true story of WWE Superstar Paige (Florence Pugh). Born into a tight-knit wrestling family, Page and her brother Zak (Jack Lowden) are invited to try out for the WWE. But when only Paige earns a spot in the competitive training program, she must dig deep to prove she can become a star. The cast includes Lena Headey, Nick Frost, Vince Vaughn and Dwayne “The Rock” Johnson, who plays himself and also produced the film.

Fighting With My Family earned $22.5 million at the domestic box office.

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The Blu-ray combo pack will include a director’s cut of the film with new and extended scenes not seen in theaters.

The DVD and Blu-ray will include deleted and extended scenes, a gag reel, a commentary with Merchant, the featurette “A Family’s Passion: A Making Of” and a “Learning the Moves” featurette about depicting the wrestling scenes in the film.