PBS Appoints Marketing VP

PBS Distribution has been appointed Tonya Harley VP of marketing.

Harley will lead marketing and communications, supporting multiple brands and businesses, with a focus on customer acquisition and retention strategies for the company’s direct-to-consumer subscription businesses — PBS Masterpiece, PBS Kids, PBS Living and newly launched PBS Documentaries — on Prime Video Channels.

“Tonya is an Emmy-award winning marketing professional with a proven track record of successfully delivering results for clients that exceed expectations,” PBS Distribution co-president Andrea Downing said in a statement. “She brings keen analytical skills and experience across a wide range of industries, and her ability to create targeted and efficient media plans to drive acquisition across broadcast and digital platforms will support our key primary initiatives perfectly.”

Harley joins PBS Distribution from BCD Travel, where she led their hotel marketing team as the director of strategic marketing. She was responsible for building a modern brand identity, designing social media campaigns to drive engagement, and overseeing the creative development, social media, content development, sales training, and public relations to support product launches.

Prior to working for BCD Travel, Harley was a senior marketing strategist with Advito. During her five years there, she built a strategic vision for developing digital products to help clients reduce travel costs while building client retention and loyalty, and led a cross-functional team in creating the product strategy, positioning, and marketing plan to drive new business.

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Before joining Advito, she spent five years at Liberty Mutual Insurance, culminating in the role of manager of national advertising. She was responsible for more than $125 million in creative and media spend, focusing on the strategy and creative development of brand television, direct-response television, and digital and field marketing. Harley built the first-ever marketing portal for field sales agents to create brand consistency across the organization while helping agents leverage marketing tactics to boost sales.

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Early in her career, Harley’s experiences were rooted in client management at Argus Communications, where she developed omni-channel marketing campaigns for her clients. She saw her strategic recommendation come to life as a television ad that was nominated and won a National Academy of Arts & Sciences Emmy Award for “Outstanding Community or Public Service Single Spot” TV.

PBS Launches PBS Documentaries Prime Video Channel

PBS Distribution Aug. 4 will launch a new documentary-focused Prime Video Channel called PBS Documentaries.

The subscription rate for the PBS Documentaries Prime Video Channel, which allows access to PBS content outside the PBS Video App, is $3.99 per month with an Amazon Prime or Prime Video subscription via Prime Video Channels and is available in the United States only.

The PBS Documentaries Prime Video Channel library will include the entire Ken Burns collection as well as programs from “Nova,” “Frontline,” “American Masters,” “Nature,” “American Experience,” “Independent Lens,” “POV” and many independent producers.

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“PBS is the leader of high-quality, compelling nonfiction entertainment, and the PBS Documentaries Prime Video Channel is a natural addition to our current streaming offering on Prime Video Channels — PBS Masterpiece, PBS Living and PBS Kids,” Andrea Downing, co-president of PBS Distribution, said in a statement. “This channel will not only help bring engaging stories about life in all corners of our country to a new audience, it will provide needed revenues to sustain public broadcasting’s public-private partnership model for the benefit of all stations and the communities they serve.”

The entire Ken Burns collection will also be available via PBS Passport, a member benefit available within the PBS Video App.

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“We had long hoped to be able to have all of our films available in one place so the public would have access to the body of work,” added Ken Burns in a statement. “We’re thrilled that this is now possible thanks to the efforts of PBS Distribution and Amazon to launch the PBS Documentaries Prime Video Channel and also through PBS’s Passport initiative that allows viewers to support their public television stations. Both will also contribute to the larger mission of PBS.”

“’Frontline’ was founded on the belief that long-form documentaries could inform, educate and inspire public television’s audiences — and during these historic times, deeply reported and easily accessible journalism is invaluable,” “Frontline” executive producer Raney Aronson-Rath said in a statement. “Through this new channel, we’re excited to see our documentaries reach new and existing streaming audiences.”

At launch, the channel will feature nearly 1,000 hours of programming, including Ken Burns’ series The Civil War and Country Music, Stanley Nelson’s The Black Panthers: Vanguard of the Revolution and Academy Award-Nominated films such as “Frontline’s” For Sama and American Experiences Last Days in Vietnam.

“I’m thrilled to see that my work will find a new home on this channel,” Nelson said in a statement. “PBS has become a premier destination for documentary programming in the U.S. and has been hugely invested in giving films by diverse storytellers and emerging filmmakers much-needed national exposure. I’m so glad that my film on the Black Panther Party, which can inform communities in our current historical moment, will be able to reach different audiences on this new service.”

‘Hero Elementary’ Premiering on PBS Kids Prime Video Channel in June

PBS Distribution in June is premiering the new PBS Kids program “Hero Elementary” on the PBS KIDS Prime Video Channel.

The first volume is available now, with the second due June 19.

In the series, viewers learn about science through a group of students attending a school for superheroes led by their quirky teacher, Mr. Sparks. The team works together to solve problems and help make the world a better place.

In volume one, they chase a giant ball through Citytown in “With a Little Push/Track that Pack!” To save the day, the team uses hands-on investigation and learns that pushing an object can start or stop its movement. The crew also reunites a young bird with its parents, rescues a kitten that’s on the loose, and investigates why decorations at a young girl’s birthday party are suddenly whisked away, among other adventures.

In volume two, the heroes can’t find Fur Blur in “Where’s the Fur Blur/The Blob,” so they use their five senses to track her throughout the school. Then, a bird takes AJ’s twig-cam and flies off with it while sending footage of its flight in “All Over the Map/Lights go Down in Citytown.” Plus, the crew looks forward to seeing a meteor shower, learns how to recognize the signs of changing weather, and more.

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Also available on the channel in June is the fifth installment of “Let’s Go Luna!” Andy is asked to help make a simple repair to the stairs of the family trailer in “Stairway to Art Day/Melvini Madness,” and in the process, he learns all about making great art in modest places. Then, Andy helps make a Rio Carnival float. Plus, Carmen volunteers to play the accordion for a friend in “The Big Squeeze/Meet the Presses,” and Leo becomes a reluctant caregiver of an orphaned baby elephant in “Me and My Elephant/Mukandi’s Farm.”