HBO Max Announces Price Increase

Effective today, Jan. 12, the price of a new HBO Max ad-free monthly subscription in the United States will increase from $14.99 to $15.99 plus applicable taxes, the service announced.

Existing subscribers who are currently paying $14.99 per month will see their monthly rate increase to $15.99 effective their next billing cycle on or after Feb. 11.  

“This price increase of $1 will allow us to continue to invest in providing even more culture-defining programming and improving our customer experience for all users,” a press release noted.

This is the first time HBO Max has increased the price of a monthly subscription since launching in May 2020. 

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Parent company Warner Bros. Discovery had long been hinting at a price increase. Just last week, CFO Gunnar Wiedenfels said subscription streaming service prices were too low.

“I think there’s a lot of upside opportunity there,” Wiedenfels said Jan. 5 at Citi’s 2023 Communications, Media & Entertainment Conference in Scottsdale, Ariz.

The ad-supported tier price of $9.99 per month stays the same.

Philo TV Raising Price for New Subscribers

Philo TV is raising its price for new subscribers from $20 to $25 as of June 8, according to a blog from CEO Andrew McCollum.

Those subscribed to Philo TV before June 8 will keep their current package and their price won’t change, he wrote.

“As part of the new $25 package, we are also extending the time we keep recordings in our unlimited DVR from 30 days to a year, and existing subscribers can upgrade to this plan if they want access to the extended DVR,” he wrote.

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In addressing reasons for the price increase, he wrote, “At Philo, we haven’t raised our prices since we launched more than three and a half years ago, even as we’ve continued to add content to the platform, so why do it now?

“As many of you know, our contracts with our content partners include fees we pay that go up every year, and a significant part of the cost of Philo is driven by our platform and billing partners. We are relentless in our focus on keeping our price low, so we do everything we can to reduce our overhead while managing these increasing costs. Even with those efforts, we can’t offset these rising costs indefinitely, and this change reflects that reality. Still, we have chosen to make this transition in a way that allows our existing subscribers to keep the package and pricing they currently enjoy, while new subscribers gain the added value of the newly extended DVR.”