Cinedigm’s Low-Budget Slasher Film ‘Terrifier 2’ Continues to ‘Kill It’ at the Box Office

Cinedigm’s low-budget slasher movie Terrifier 2 generated another $1.8 million at the North American box office, upping its worldwide gross revenue past $7.7 million on a reported production budget around $250,000.

Distributed by the home entertainment company’s Bloody Disgusting unit, Terrifier 2, which opened the weekend of Oct. 6-9 with $805,000 in ticket sales, is being shown across almost 3,000 theaters.

The title is the latest smaller-budget horror movie (along with Paramount Pictures’ Smile, A24’s Pearl, X, Bodies Bodies Bodies, and Sony Pictures’ The Invitation) to more than hold its own against bigger budget releases such as Universal Pictures’ Halloween Ends, The Black Phone and Paramount’s Scream. 

Separately, Lionsgate’s Prey for the Devil opened to an estimated $7 million over the Halloween weekend at 2,980 locations. According to a studio rep, the film’s debut is in line with expectations, has a low production budget and is well positioned to benefit from the continued strong demand for horror fare.

Indeed, the horror genre, with about $1.1 billion in box office revenue in 2019 and an estimated $2.3 billion in global revenue, remains one of the most popular and profitable genres in the entertainment industry today.

But bigger doesn’t always mean better, according to Brad Miska, managing director at Bloody Disgusting, who admits the movie’s box office success might be a surprise, but after seeing the film knew the horror community would fall in love with it.

“Movie fans are so desensitized by big studio horror, and the film offers something unique for the first time in nearly 50 years: the promise of danger,” Miska said.

Terrifier 2 begins streaming on Cinedigm’s SVOD and ad-supported platform Screambox on Halloween (Oct. 31).

“We are sure fans will be coming back again and again to see the iconic Art the Clown and everyone’s new final girl Sienna,” Miska said.

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