Merchandising: Best Buy Steelbook Preorders Include ‘Cruella,’ ‘F9’

Without any exclusives for the Aug. 24 new releases, Best Buy touted a slew of upcoming Steelbook editions available for preorder.

Among the 4K Ultra HD Blu-ray Steelbooks listed at Best Buy’s website are Zack Snyder’s Justice League, due Sept. 7 at $35.99 from Warner; Disney’s Cruella, due Sept. 21 at $34.99;  Universal’s F9: The Fast Saga, due Sept. 21 at $34.99; Warner’s Space Jam: A New Legacy, due Oct. 5 at $35.99; and Paramount’s Snake Eyes: G.I. Joe Origins, due Oct. 19 at $33.99.

Catalog titles getting Steelbook editions include Universal’s Vertigo, the 1958 Alfred Hitchcock film, as a 4K Steelbook Sept. 7 at $26.99; Disney’s Unbreakable, a 4K Steelbook due Sept. 21 at $29.99; Lionsgate’s 3 From Hell, a 4K Steelbook due Sept. 28 at $19.99; Lionsgate’s American Psycho 4K Steelbook due Oct. 15 at $19.99; and Paramount’s Friday the 13th 8-Movie Collection Blu-ray Steelbook due Oct. 12 at $59.99.

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Walmart offered an exclusive $22.96 DVD set of the three “Conjuring” films, as the third film, The Conjuring: The Devil Made Me Do It, arrived at retail Aug. 24 from Warner. Only the Blu-ray set of the trilogy was widely released.

Target during the week held a summer movie sale, with titles as low as $10, including Spider-Man: Far From Home, Venom and Once Upon a Time in Hollywood Blu-rays, and Hotel Transylvania 3-Movie DVD Collection, all from Sony Pictures. Disney’s Soul and Raya and the Last Dragon were offered at $15 each.

Merchandising: Best Buy Offers ‘Creed II’ Steelbook

Best Buy ‘Creed II’ Steelbook

There wasn’t much in the way of retail promotions for new Blu-ray Disc, DVD and 4K Ultra HD Blu-ray releases that arrived in stores on March 5.

As usual, Best Buy offered a Steelbook edition for the week’s marquee title, the 4K Ultra HD Blu-ray of Warner Home Entertainment’s Creed II, at $34.99.

Walmart had a DVD double feature of the two “Creed” movies for $19.96.

Best Buy is touting preorders for its Steelbook Blu-rays of Warner’s Aquaman, which arrives March 26. The Blu-ray Steelbook is $29.99 and the 4K Blu-ray is $34.99.

Aquaman is a 2018 superhero film based on the DC Comics character of the same name, and the sixth installment in the DC Extended Universe (DCEU). It is the third live-action theatrical film featuring Aquaman, following Batman v Superman: Dawn of Justice (2016) and Justice League (2017). The film follows Arthur Curry, heir to the underwater kingdom of Atlantis, as he rallies his people against his half-brother, Orm, who wants to unite the seven underwater kingdoms against the surface world.

With a worldwide gross of $1.1 billion, Aquaman is the highest-earning film based on a DC Comics character, surpassing The Dark Knight Rises.

The film grossed $333.7 million in North American theaters to become the No. 5 theatrical film of 2018.