Survey: More Than Two-Thirds of Americans Would Prefer to Watch First-Run Movies at Home After Pandemic

A December survey of American consumers found 67% would prefer to watch recently released movies at home after the pandemic instead of going to the movie theater.

Meanwhile, 12% said they would prefer to watch recently released movies in the theater, according to the Savanta survey of 500 Americans.

Half (50%) said they are likely to pay to watch a recently released movie on a streaming platform, but about one-third (32%) said they are not likely to pay to watch a recently released movie on a streaming platform (17% said they are neither likely nor unlikely to pay to watch a recently released movie on a streaming platform).

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The survey found respondents are willing to pay on average of $14 to watch a recently released movie on a streaming platform — with 46% willing to pay less than $10, 30% willing to pay $10 to $19, 15% willing to pay $20 to $30, and 8% willing to pay more than $31.

Half said they weren’t sure when they would return to a movie theater. Meanwhile, 17% think they would go to a movie theater in the next six months, 13% think they would go to a movie theater within the next month, 11% think they would go to a movie theater within the next two-three months, and 8% think they would go to a movie theater within the next four to five months.

Savanta is a New York-based research and advisory firm.

Sci-fi Thriller ‘Songbird’ to Debut Via PVOD Dec. 11

The STX Films sci-fi thriller Songbird, produced by Michael Bay, will premiere in the United States as a premium VOD release Dec. 11.

The film will be available at $19.99 for a 48-hour rental.

Songbird is the first film to shoot in Los Angeles entirely during the coronavirus pandemic, according to the studio.

Directed by Adam Mason (Into the Dark), the film is about fighting for love at the end of the world. It stars K.J. Apa, Sofia Carson, Craig Robinson, Bradley Whitford, Peter Stormare, Alexandra Daddario, Paul Walter Hauser and Demi Moore.

Songbird will bow on a “major streaming service” in 2021, according to the studio.

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