Prime Video Gains Wimbledon Tennis Rights, Loses Premier League Soccer

Prime Video gained and lost in the growing world of live-sports streaming video. Amazon’s subscription-based VOD platform Prime Video has secured exclusive four-year streaming rights to The Championships, a.k.a. Wimbledon tennis tournament in Germany and Austria, beginning in 2024 with the July 1-14 event. The streamer acquired the rights away from Comcast-owned Sky sports.

“Wimbledon is the oldest tournament in tennis and one of the most prestigious events in all of sport, with a long history of success for German players,” Alex Green, managing director at Prime Video Sport, Europe, said in a statement.

Paul Davies, head of broadcast, production and media rights at the All England Club, which hosts Wimbledon, said Prime Video continues to demonstrate its ability to stream major sporting events in important global markets.

“Wimbledon and Germany have a rich heritage and…with Prime’s impressive household penetration, allied with their ambitious on-site production plans, The Championships can be elevated in what we consider to be one of our major European territories,” said Davies.

Separately, Prime Video will not continue as co-distribution partner for England’s Premier League soccer beginning with the 2025/26 season. The streamer chose not to be part of the new four-year £6.7 billion ($8.5 billion) distribution rights acquired by Sky Sports and TNT Sports (formerly  Warner Bros. Discovery Sports Europe) through the 2028/29 season.

Sky also licensed away from Prime Video streaming rights to the U.S. Open, and other ATP and WTA tennis events.

Amazon Prime Video to Stream Resumed Premier League Soccer for Free

Amazon Prime Video June 3 announced it would stream for free the first four matches of the Premier League when the British professional soccer organization resumes play June 17. Streamers will not be required to have a Prime membership to watch the matches.

Amazon, along with Comcast-owned Sky Sports, BT Sport and the BBC divvy up broadcasting and/or streaming the 92 remaining Premier League matches of the 2019-20 season.

“Like the rest of the country, we are excited to see the Premier League return to action,” Alex Green, managing director of Prime Video Sport Europe, said in a statement.

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Four matches will also be shown on the BBC, the first time the channel has shown Premier League matches since the league was founded back in 1992, according to Ampere Analysis. Free rights to 33 of the seasons remaining 92 matches have been made available so all matches can be broadcast live. Main pay-TV rights holders Sky will also show 25 games free to air through its channel, Pick.

Amazon last December 4 and 9 began streaming 10 Premier League matches, resulting in record Prime sign-ups, according to the ecommerce behemoth.

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Green said Prime Video was first ever broadcaster to stream 10 games live in a fixture round, which involves two separate matches between the same teams in opposing stadiums; the winner with the highest combined score advancing.

“We are thrilled and humbled by the positive response from Prime members not only to the production and streaming experience, but also the innovations we have introduced, such as integrated live match stats and highlights through X-Ray plus the ability to experience commentary-free stadium atmosphere,” Green said in December.