Fox Rolling Out ‘Free Like Tubi’ Weeklong AVOD Promotion

Tubi, the AVOD platform Fox Corp. acquired in 2019 for $440 million, is mounting a week-long promotional campaign — dubbed Free Like Tubi — with third-party services and consumer electronics manufacturers, to attract viewer eyeballs.

Beginning Feb. 8, Tubi will sponsor ad-free listening through the week on streaming music provider Pandora. Listeners will have free “Video Plus Access” throughout the week. Tubi will give mobile app players free rewards on mobile game provider Zynga if users watch and engage with sponsored Tubi video content.

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Additional cross promotions include unlocking the paywall on Ad Age and giving readers complimentary access. Beginning Feb. 9, Tubi and Postmates will launch a “National Pizza Day” partnership to celebrate the special day and Free Like Tubi Week in New York, Los Angeles and Chicago. On Feb. 10, Tubi will host free Amazon Fire TV 4K with Alexa Voice Remote device giveaways.

On Feb. 11, Tubi will partner with “The Ellen Degeneres Show,” where one audience player takes a popcorn quiz and goes on a search for the correct title in a huge bucket of popcorn. Additionally, 100 winners on Ellen’s IG (@theellenshow) stories will receive Visa gift cards courtesy of Tubi.

On Feb. 13, Tubi will give away one Vizio 55-inch V-series SmartCast TV and one Vizio V-series V21-H8 Soundbar. The next day, Tubi and Spotlight Cinema Networks will celebrate Valentine’s Eve with free concessions for the first 20 moviegoing cars at the Arena Cinemalounge in Hollywood, The Frida Cinema in Los Angeles, as well as the Skyline Drive-In and Plaza Cinema & Media Arts Center in New York City.

Tubi will host free Roku Express device giveaways on Feb. 14. On Feb. 15, to wrap up the campaign, Guillermo from “Jimmy Kimmel Live” will treat the audience to free giveaways. Additional swag giveaways include “The Masked Singer” (@MaskedSingerFox), “The Masked Dancer” (@MaskedDancerFox) and “Name That Tune” (@NameThatTune).

MoviePass Inks Promo Deal with Postmates Courier Service

Looking to retain subscribers and diversify revenue streams, fiscally-challenged ticket subscription service MoviePass Aug. 30 announced a promotional deal with Postmates, the San Francisco-based online courier service.

Postmates gives consumers access — via courier delivery — to more than 250,000 local merchants that were previously inaccessible online in more than 385 cities. Postmates has helped create an alternative infrastructure for local businesses to better compete against retail goliaths such as Walmart, Amazon and Target.

The agreement affords MoviePass subs special discounts and credit toward both services through promotions within the MoviePass app.

MoviePass will promote Postmates within its app and on corporate parent Helios and Matheson Analytics’ Moviefone.com website and provide subs with access to Postmates delivery credits, a week-long free trial of subscription service, Postmates Unlimited, and a credit toward one month of MoviePass.

MoviePass CEO Mitch Lowe said the pact is part of a larger strategy to provide an array of deals to subs, tapping different companies and brands to develop “creative and innovative” consumer offerings.

Previous MoviePass brand partners include iHeartMedia, Fandor, Costco and others. Additionally, this relationship furthers MoviePass’ ongoing effort to develop non-subscription-based revenue channels.

“Knowing that the vast majority of our subscribers generally have at least one streaming subscription at home, it was a no-brainer to bring them real value not just at the movies but on the comfort of their couches through our relationship with our friends at Postmates,” Lowe said.

Diversifying revenue streams would appear to be a mandatory considering HMNY’s stock is trading at 2 cents per share as Wall Street and consumers turn their backs on the MoviePass business model – and ongoing changes to it.

The $9.95 monthly service a year ago generated millions of subs offering daily access to a theatrical screening. With MoviePass paying exhibitors face value for every ticket used by subs, the service has been hemorrhaging millions of dollars more than it generates. As a result, theatrical access has now been restricted to three screenings monthly, in addition to select movies and exhibition times.

At the same time, AMC Theatres launched a rival service enabling subs access to three screenings weekly for $19.95 per month. The service has more than 260,000 subs.