Paramount+ to Bow ‘Grease’ Diner Interactive Experience

Paramount+ has teamed with Popsugar to bring the iconic Grease diner, the Frosty Palace, to life in an exclusive two-day interactive experience in Los Angeles April 6 and 7.

The pop-up experience will celebrate the upcoming Paramount+ original musical series “Grease: Rise of the Pink Ladies,” which will feature the iconic diner, first seen on screen in the classic 1978 Grease film, throughout the first season.

The Frosty Palace two-day interactive experience will take place at Mel’s Diner (8585 Sunset Blvd., West Hollywood, Calif. 90069) and will be open from 4 to 8 p.m. PT on both days.

Guests attending the Frosty Palace experience will be surrounded by retro 1950s tunes and custom décor, all while enjoying twists on familiar diner fare and partaking in social media-worthy photo moments. The experience will also feature one-of-a-kind “Grease: Rise of the Pink Ladies”-branded merchandise giveaways, customized on-site so fans can join their favorite girl gang.

For those attending on Thursday night, Paramount+ is hosting a special drive-in-themed screening of the “Grease: Rise of the Pink Ladies” premiere episode at 8:30 p.m. PT. Reservations are limited and required in advance and are now open to book here.

“Grease: Rise of the Pink Ladies” will premiere with two episodes on April 6, exclusively on Paramount+ in the United States and Canada. The series will premiere the following day in the United Kingdom, Australia, Latin America, Italy, Germany, Switzerland, Austria and France. The premiere date in South Korea will be announced at a later date.

Following the premiere, new episodes of the 10-episode season will be available to stream weekly on Thursdays for subscribers in the United States and Canada, and on Fridays for subscribers in the United Kingdom, Australia, Latin America, Italy, Germany, Switzerland, Austria and France.

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“Grease: Rise of the Pink Ladies” stars Marisa Davila as Jane, Cheyenne Isabel Wells as Olivia, Ari Notartomaso as Cynthia, Tricia Fukuhara as Nancy, Shanel Bailey as Hazel, Madison Thompson as Susan, Johnathan Nieves as Richie, Jason Schmidt as Buddy, Maxwell Whittington-Cooper as Wally and Jackie Hoffman as Asst. Principal McGee. The musical series takes place four years before the original Grease. In 1954, four fed-up outcasts dare to have fun on their own terms, sparking a moral panic that will change Rydell High forever.

Lionsgate’s Studio L Digital Content Arm Announces Slate

Lionsgate Feb. 22 announced the first slate of feature films from its digital content business branded Studio L.

The studio’s initial slate is scheduled for release this spring.

“Each project reflects Studio L’s focus on content targeting millennial audiences in partnership with leading brands and digital platforms as well as distinctive creative voices,” according to the studio’s press release.

Studio L EVP Seth Laderman runs Lionsgate’s digital studio content initiatives under the oversight of Lionsgate Television Group COO Laura Kennedy. Studio L develops, finances, produces and distributes premium and targeted feature film and episodic content, primarily in the digital space.

Due May 11 is the coming-of-age, female-driven drama The Honor List, starring Meghan Rienks (“Freakish,” “Mr. Student Body President”), Sasha Pieterse (“Pretty Little Liars,” Inherent Vice), Karrueche Tran (“Claws,” The Bay) and Arden Cho (“Teen Wolf”). It is the debut release of newly-launched Popsugar Films, the film unit of Popsugar, which generates more than 3 billion content views monthly.

Coming May 1 is the feature Most Likely to Murder, premiering at South by Southwest and starring Adam Pally (“Happy Endings,” “The Mindy Project”), Rachel Bloom (“Crazy Ex-Girlfriend”) and Vincent Kartheiser (“Mad Men”) in a home-for-the-holidays noir-comedy. The film’s production team of Dan Gregor and Doug Mand has written for the hit shows “Crazy Ex-Girlfriend” and “How I Met Your Mother.”

In partnership with new media network Brat, Studio L will release the network’s first feature, Chicken Girls: The Movie, an extension of the popular YouTube sensation, which has generated nearly 100 million views. The title will be released later in the spring.

Other Studio L projects include a followup to the film Blue Mountain State: The Rise of Thadland, based on the Lionsgate TV series; a series based on Lionsgate’s horror classic The Blair Witch Project; a series based on the Lionsgate comedy Waiting; and film production partnerships with BuzzFeed and The Onion.

“In today’s fast-changing media landscape, Lionsgate is committed to creating and distributing various types of content for next generation audiences with some of the most exciting creative voices and innovative partners in our industry,” said Laderman in a statement. “The projects announced today signal our commitment to finding stand-out material, incubating new talent, and delivering authentic storytelling. We will also continue to cultivate and foster fresh opportunities with existing Lionsgate properties, all built around Studio L’s low-risk, high-reward distribution model.”