NBCUniversal’s Peacock Feb. 9 bowed a look at an upcoming Super Bowl LVII ad for its new detective drama “Poker Face” that features a unique twist on Super Bowl commercials.
“Poker Face,” created by Glass Onion director Rian Johnson, stars Natasha Lyonne (Netflix’s “Russian Doll,” “Orange Is the New Black”) as an amateur sleuth who has the uncanny ability to sense when people are lying.
The show’s spot will feature Lyonne riffing, seemingly in real time, on actual ads from other brands that Super Bowl viewers will have already seen prior in the game telecast.
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The ad features Lyonne in a bar watching the game, along with another patron. The man inquires about her ability to determine when someone isn’t telling the truth and proceeds to ask her about ads that have just aired during the game.
Created in partnership with M&M’S and Google Pixel, this “meta” spin on advertising is designed to leave viewers feeling like Natasha’s character is watching the game in real time.