Cinedigm June 23 announced that its podcast network has reached 50 million downloads, with plans to triple its podcast lineup to 75 titles by the end of its fiscal year on March 31, 2023.
To date, Cinedigm owns or distributes 25 podcasts through its Bloody Disgusting and Fandor brands, up 127% from 11 podcast on March 31, 2022.
In addition to the recently signed popular horror fiction podcasts such as “Scare You to Sleep With Shelby Scott,” two new scripted fictional podcasts in development via Bloody Disgusting — which represents the largest share and fastest-growing segment of Cinedigm’s Podcast Network — are “Skin Crawl” and the “Mayfair Watcher’s Society.”
Cinedigm continues to expand its podcast team across its entire channel portfolio to produce more audio dramas, or original scripted series for podcasts, which is the fastest-growing segment of the podcast business.
“Cinedigm is committed to growing its footprint within the podcast space,” said Erick Opeka, president and chief strategy officer at Cinedigm. “The audio drama segment is not only heavily in demand for advertisers, but it also creates and validates valuable IP that can expand into feature films and series.”
This expansion mirrors the medium itself, with a booming number of podcast listeners eager for content. Statista reported that around 120 million Americans listened to podcasts last year with 62% of the population 12+ having listened to a podcast this year. By the end of 2023, Statista is expecting the number of podcast listeners to grow to around 160 million.
Based on the popular magazine of the same name, “Skin Crawl” is a horror anthology inspired by the comics series created by legendary gore artist, Skinner. The podcast will be produced as a full-cast drama, and feature select stories from the comic series as well as some original content. The collaboration with Bloody Disgusting marks the next stage of Skinner’s prolific career, who previously was known for working on everything from animation to film to
“Mayfair Watcher’s Society” is based on the work of horror artist and influencer Trevor Henderson. Venturing into the found footage sub-genre, the podcast will be presented as a community message board where small-town residents report sightings of unusual creatures. Henderson has a huge following within the horror community, with over a million followers on Twitter and Instagram alone. The found footage-esque podcast is currently targeting a pilot release timed to Halloween.
“The evolution of the medium has made it possible for visual artists to reach an entirely new audience,” Trevor Henderson said. “Podcasts allow us to think beyond the conventional story template and push the boundaries of art as a whole.”