Pluto TV Adds Altice USA’s ‘News12 New York’ Channel

ViacomCBS’s ad-supported Pluto TV streaming platform is upping its live news content for viewers living in New York, New Jersey and Connecticut — and nationwide.

“News12 New York,” the daily regional news digital network owned by cabler Altice USA, is available for free across all devices and platforms that carry Pluto TV. The network features the latest in local news, top stories, events, community updates and more from across the region.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

The network adds to Pluto TV’s growing lineup of news channels, which already includes Altice’s Cheddar News among many others.

“Now, more viewers than ever will be able to tune in to News12’s award-winning content from across the country through Pluto TV’s extensive user base,” said Kristin Malaspina, SVP of marketing and partnerships for Altice News.

Amy Kuessner, SVP of content strategy and global partnerships for ViacomCBS Streaming, said hyperlocal news is an important part of every community, and the partnership would provide Pluto TV’s tri-state viewers free easy access.

“We are proud to continue to expand our local news offerings on Pluto TV with the addition of News12 New York,” Kuessner said.

Pluto TV Gets Exclusive Streaming Access to Pro Bull Riding

ViacomCBS’s Pluto TV July 12 announced a new multifaceted partnership with Professional Bull Riders by transitioning the group’s SVOD service RidePass, to an ad-supported VOD business, beginning July 20.

Launched in 2018, RidePass will stream exclusively as both a linear channel and on-demand featuring hundreds of hours of live professional bull riding, rodeo, other western sporting events. Additionally, Pluto TV will market its service to PBR fans, becoming one of the sport’s largest partners.

With a growing audience of more than 50 million global users on Pluto TV, the RidePass channel will super-serve western sports fans by providing them with free streaming access to western sports content. Programming includes PBR’s Unleash The Beast and Pendleton Whisky Velocity Tour, marquee rodeos including WCRA Triple Crown, Indian National Finals Rodeo, Bill Pickett Invitational Rodeo, and National High School Rodeo Finals, premier horse and equestrian events, including “Road to the Horse,” highlight shows, and western sports shoulder programming.

The first rodeo to be carried live on Pluto TV is Days of 47 Cowboy Games and Rodeo July 20-24 from Utah Fair State Park with all five rounds of competition on the AVOD platform.

“This new relationship with Pluto TV allows PBR to super serve fans with hundreds of events and thousands of hours of great western sports programming now available for free,” Sean Gleason, CEO, PBR, said in a statement. “We will benefit from tremendous synergies to grow this first-of-its-kind sports network.”

This pact marks a first-of-its-kind deal for Pluto TV bringing education and brand awareness via in-event marketing and broadcast television promotion and activations as an official PBR partner.

As the streaming sector continues to expand, with more and more new entrants joining the space to provide a variety of offerings, the partnership aims to demonstrate a new paradigm for niche streaming services and broader platforms to work together, according to Tom Ryan, CEO ViacomCBS  Streaming.

“This relationship provides Pluto TV a mutual vehicle to speak to, and engage with, brand-new audiences while collaboratively growing user bases,” Ryan said. “We are the perfect destination to entertain PBR’s vast and loyal fanbase … for the very first time.”

Pluto TV’s lineup of western-themed programming includes the Western TV channel, which streams series like “The Lone Ranger” and “Walker Texas Ranger” as well as a dedicated movie channel, Pluto TV Westerns, featuring films like True Grit, Geronimo: An American Legend, and The Alamo. Earlier this month, Pluto TV launched an exclusive dedicated channel to Steve McQueen’s Wanted: Dead or Alive.

Samsung Expands TV Plus AVOD Platform to Web

Samsung has quietly rolled out its ad-supported “TV Plus” streaming video platform app for anyone to access on the internet. The app, which streams third-party content such as ABC News Live, PBS Kids, ION Plus and Vice, similarly to Redbox Live TV, The Roku Channel, Pluto TV and Tubi, has been available since 2016 for mobile devices and Samsung TV owners.

Samsung also made the app available to cast on Google Chromecast devices, according to Protocol, which first reported the move.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Since launching the app, Samsung reportedly has installed the platform in 50 million of its connected televisions, in addition to access on Galaxy mobile devices. It is also available in 23 countries.

“We stream billions of minutes every month,” Sang Kim, SVP of Samsung Electronics, told the publication.

Indeed, AVOD and free ad-supported streaming television, or FAST, has grown in popularity among CE manufacturers and media companies unwilling to directly take on SVOD, including heavyweights Netflix, Amazon Prime Video, Disney+ and Hulu.

More importantly, AVOD is generating ad-revenue, hundreds of millions of dollars worth. In its most-recent fiscal filing, Roku reported it generated $466 million in Q1 platform-related ad revenue, up 101% from the previous-year period.

Both ViacomCBS and Fox Entertainment contend their respective AVOD platforms (Pluto TV and Tubi) can generate about $1 billion in annual advertising revenue by next year.

Pluto TV Adds Julia Child, ‘Wanted: Dead or Alive’ Channels

AVOD service Pluto TV has added a Julia Child channel and a channel of the classic Western “Wanted: Dead or Alive.”

Pluto TV is owned by ViacomCBS.

The Julia Child channel, located on channel 519, features more than 165 hours of 24/7 content from the legendary chef’s cooking shows. The channel includes episodes of “The French Chef,” “Baking With Julia” and “Julia Child: Cooking With Master Chefs.”

The 24/7 “Wanted: Dead or Alive” channel features the full run of the groundbreaking Western starring Steve McQueen as bounty hunter Josh Randall.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

‘Impact Wrestling’ Gets Euro Expansion on Pluto TV

WWE competitor Impact Wrestling is getting expanded distribution in Europe through a new AVOD deal with Pluto TV.

A subsidiary of Anthem Sports & Entertainment Inc., Impact aims to expand its brand of professional wrestling content across the United Kingdom, Spain, Germany, Switzerland and Austria. The move comes as a continuation of Impact’s partnership with Pluto TV, which kicked off in April 2018 with the U.S. launch on the Fox Entertainment ad-supported streaming television service.

Pro wrestling has always had a niche following. The sport upped its profile after NBCUniversal’s Peacock streaming service became the official SVD/AVOD home for WWE events.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Pluto TV users throughout Europe will have access to almost two decades of new and classic content, including sport icons such as Ric Flair, Sting, Kurt Angle, Kevin Nash and AJ Styles; as well as Impact’s current roster of grapplers, which includes Rich Swann, The Good Brothers, former NFL player Moose, Deonna Purrazzo, Sami Callihan, Eddie Edwards, Jordynne Grace, Eric Young and Chris Bey.

“The global demand for quality professional wrestling programming has, arguably, never been higher, and we are excited for the opportunity to provide millions of pro wrestling fans both old and new with the ultimate ringside seats to all the epic matchups, original series,” said Jaime Pollack, chief revenue officer, sports media group, which includes Impact Wrestling.

Impact programming is televised globally in 120 countries including AXS TV in the U.S., as well as on Facebook, Twitter, YouTube and other social media platforms.

ViacomCBS CEO Bob Bakish: Pluto TV to Exceed $1 Billion in Revenue by Q4

ViacomCBS has put much of its content distribution future on the Paramount+ subscription streaming service, but the media giant is already dominating the ad-supported streaming market, said ViacomCBS CEO Bob Bakish.

Speaking at the virtual Evercore ISI Inaugural TMT Conference, Bakish said the global AVOD market, which is exploding as consumers migrate away from pay-TV and toward over-the-top video, is going to be worth about $50 billion in the next four years. Leading the bull run: Pluto TV, which ViacomCBS acquired in 2019 for $340 million. Pluto TV founder Tom Ryan is now CEO of streaming at ViacomCBS.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

“[Pluto TV] is the U.S. market leader, and it’s also undergoing rapid international expansion, making us a global leader as well,” Bakish said. “You look at the U.S., and based on all the data we see, we lead on the [50 million monthly average users] side, we lead on the viewership side and we lead on the revenue side.”

Bakish said that when Pluto was acquired, it had generated about $70 million in revenue in the prior year (2018). On a run-rate basis, in Q4 of 2021 this year, the CEO said Pluto will cross the $1 billion level.

“We expect it to be comfortably above $1 billion for full year 2022,” he said. “That is the power of Pluto TV.”

While the platform is essentially still a U.S. business, it is expanding to 25 foreign markets this year.

“So we see where this thing is going,” Bakish said. “We’ve seen where it’s gone in the U.S., and it’s got a ways to go, and we see where it’s going internationally. I couldn’t be more excited about Pluto. I don’t think we get enough credit, quite frankly, for it.”

Pluto TV, LG Electronics Expand European Content and Distribution Partnership

Pluto TV and LG Electronics June 3 announced the expansion of their partnership to offer Pluto’s ad-supported channels on all 2016-21 LG televisions running webOS in select European markets.

The Pluto TV channels were first launched on LG Channels in 2020 in the U.S. market. ViacomCBS acquired Pluto TV in 2019 for $340 million.

With LG TV owners in Germany and the U.K. being the first to access the Pluto TV app earlier this year, consumers in France and Spain can now access the entire library of original and unique channels on their LG monitors.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

LG Smart TV owners in the regions can access an extensive selection of movies, from international favorites like Star TrekFighting Temptations and The Ring, to local gems like Mientras duermes. A wide variety of series across genres like crime and investigation, cooking, telenovelas and drama will also be available, from “Derrick,” “Ana y los 7” and “Plus Belle La Vie” to “Jamie’s Superfood,” “Midsummer Murders” and “The Hard Times of RJ Berger.”

Pluto TV’s lineup includes selected channels for younger audiences with Nickelodeon shows and animated series such as “SpongeBob SquarePants,” “Dora the Explorer” and “Blue’s Clues,” while audiences will also have a vast range of dedicated lifestyle channels to choose from, spanning gaming, poker, animals, cooking, nature and sports.

U.S. Spanish Channel Service Sony Canal Available on Xumo and Pluto TV

Sony Canal — the free, ad-supported streaming television (FAST) suite of channels from Sony Pictures Television for Spanish-speaking viewers in the United States — is now available on Xumo’s free streaming platform with Sony Canal Competencias, and via Pluto TV in the en Español category with Sony Canal Comedias and Sony Canal Escape Perfecto.

The Sony Canal channels are also available to consumers via Samsung TV Plus, The Roku Channel, Plex and Vizio SmartCast.

Sony Canal Novelas is dedicated to popular classic telenovelas and modern serial dramas, including “Doña Barbara,” “Si Me Miran Tus Ojos,” “Los Caballeros Las Prefieren Brutas​,” “Señorita Pólvora” (“Miss Dynamite”) and “Paraíso Travel.”

Subscribe HERE to the FREE Media Play News Daily Newsletter!

The Sony Canal Comedias channel offers culturally relevant modern remakes, featuring sitcoms and comedy series including “Casados Con Hijos” (“Married With Children”), “Aqui No Hay Quien Viva,” “Quién Manda a Quien?” (“Who’s the Boss”) and “Mi Bella Genio” (“I Dream of Jeannie”).

Sony Canal Competencias is dedicated to reality competition shows from Latin America such as “Escape Perfecto” (“Raid the Cage”) and “Ruleta Rusa” (“Russian Roulette”).

Sony Canal Escape Perfecto, available on Pluto TV, is a channel dedicated entirely to competition series “Escape Perfecto” (“Raid the Cage”), which has been remade all around the world.

Pluto TV Expanding Spanish-Language Programming

Pluto TV May 5 will unveil “Pluto TV en español,” — an expansion to its dedicated category for U.S. Hispanics. The ViacomCBS-owned AVOD platform currently streams to more than 43 million monthly active users across three continents and 25 countries. With this update, Pluto TV’s U.S. Hispanic offerings will double, with nearly 50 Spanish-speaking channels across the platform, totaling more than 20% of Pluto’s overall channel lineup.

Pluto was first to market in 2019 with the launch of its branded Pluto TV Latino category — now renamed to reflect and better appeal to the  domestic Hispanic community. The expansion includes more than 45 channels, a combination of renamed, existing and 20 all-new channels.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

The hand-picked content will feature multiple genres, including movies, reality and scripted series, news, novelas, anime and more with select titles available on-demand. The category will contain both dubbed and Spanish original language content. The “Pluto TV en español” category joins an existing 200 channels on the platform and more than 150,000 hours of free, ad-supported streaming content in English and Spanish.

“We are building on that branded strategy and success by bringing even more programming, channels and genres to meet the increasing demand for streaming throughout the U.S. Hispanic community,” Tom Ryan, CEO, of ViacomCBS Streaming, said in a statement.

Working with Pluto’s existing content partners, Pluto TV en español will feature exclusive series and channels, including “CSI: Miami,” “Criminal Minds,” “Narcos,” “America’s Next Top Model,” “007 en español” and “Nosey casos,” alongside sports and news. For the first time, Spanish-speaking news programming will debut in the category with EuroNews, EstrellaTV, Estrella News and Telefe noticias. New channels to the category also include: Cine XOXO, ¡¡Cine jaja!!, Nashville en español, Viaje a las estrellas, Emergencia 911, Mundo paranormal, Hell’s Kitchen en español, Sony Canal Comedias, Entre nosotras, Sony Canal Escape Perfecto, Nosey escándalos, beIN SPORTS XTRA en español, Naruto en español, Yu-Gi-Oh! en españoland more.

For ease of discovery, Nick Latino, Nick Jr. Latino and Bebecito Bum y sus amigoswill remain in the Pluto TV Kids category and Vevo Latino and Vevo Reggaeton & Trap in the Pluto TV Music category.

The debut of Pluto TV en español will be further amplified with a multichannel marketing campaign that will span digital and social platforms, with audio drive-time pushes in 11 key Hispanic markets, OTT and mobile campaigns and Pluto TV on-platform initiatives that will run throughout Pluto TV’s extensive lineup of over 250 channels. Additionally, there will be social promotions including free TV giveaways and on-platform marketing and support from Pluto TV’s key content and distribution partners.

Report: Pluto TV to Surpass $1 Billion in Ad Revenue by 2022

Pluto TV, the free ad-supported TV streaming service (FAST) owned and operated by ViacomCBS, is set to increase 2021 revenue nearly 78% to $786.7 million, according to new data from eMarketer. The research firm contends the platform will surpass $1 billion in revenue by 2022 — underscoring the rise in popularity of streaming media for marketers.

Citing third-party survey research, the report suggests 42% of ad buyers will use streaming video for the first time this year, with another 56% continuing the practice — which includes online and linear TV distributors. Indeed, the report found that a majority (60%) of AVOD/FAST ad revenue will come from linear TV, followed by digital display (37%) and other sources.

Subscribe HERE to the FREE Media Play News Daily Newsletter!