ViacomCBS-owned AVOD service Pluto TV has launched in Latin America.
The service is available via web browser at www.pluto.tv, Apple TV, Android TV and mobile device apps for download in iOS and Android in 17 Latin American countries, including Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Paraguay, El Salvador, Uruguay and Venezuela.
“As Pluto TV expands rapidly around the world, I am thrilled to announce that Pluto TV is now available to the consumers in Latin America, one of the world’s most important and biggest markets,” J.C. Acosta, president, ViacomCBS Networks Americas, said in a statement. “This innovative product offering is a great complement to our OTT products. It allows us to continue to entertain audiences across the region and work with our partners to bring this never before seen offering of free streaming television to Latin American audiences.”
“We launched Pluto TV six years ago with a mission to entertain the planet and a vision to become the global leader in free streaming television. Now, we are the leading free streaming TV platform in America and growing rapidly in Europe,” Tom Ryan, CEO and co-founder of Pluto TV, said in a statement. “Today marks a major step forward in our mission, and we are thrilled to offer people across Latin America, one of the world’s largest markets, access to our popular streaming TV service.”
Pluto TV Latin America has 24 curated channels and will continue to add new channels on a monthly basis for the next 12 months to reach more than 70 channels of streaming entertainment programming in Spanish, according to the ViacomCBS release. Pluto TV Latin America has already entered into partnerships with more than 60 major media and content providers, building a library of 12,000 hours of content, which the new service for Spanish-speaking audiences in Latin America will offer, according to the release. Programming tailored to Latin America includes television series and movies across genres including reality, anime, lifestyle, reality competitions, nature, true crime and kids’ content.
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New content partners have been added to ones previously announced. These include A2 Filmes, All3Media, Alliant, BBC Studios, Beverly Hills Entertainment, Big Media, Blue Ant Media, Caracol, Castalia, CDC International, Cineflix, Cisneros Media, Comarex, Combate Americas, DRG, Endemol Shine, FilmRise, FourK, Fremantle, Glory Sports, Gusto Distribution, Hard Knocks Fighting, Hearst, Indigenius, Impact Wrestling, Inverleigh, Kinpil, Latin Angels, Leda Films, Legendary Entertainment, Life Design, Lionsgate, Marvista, Motion Pictures, MPI Media, MTV, Nelvana, New Dominion, Nick Jr., Nickelodeon, Off The Fence, OTRO, Paramount, Polar Star, Pongalo, Sabbatical Entertainment, Samuel Goldwyn, Sofa Digital, Sonar Entertainment, Sony Pictures Television, Spanglish Movies, Syndicado, Telefe, Televix, The Asylum, TV Azteca, VIP 2000, Viz Media, Wildbrain and World Poker Tour.
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Pluto TV also added a “Quedate en casa #JuntosADistancia” in its On-Demand section for stay-at-home customers.