Pluto TV Bows in Latin America

ViacomCBS-owned AVOD service Pluto TV has launched in Latin America.

The service is available via web browser at www.pluto.tv, Apple TV, Android TV and mobile device apps for download in iOS and Android in 17 Latin American countries, including Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Paraguay, El Salvador, Uruguay and Venezuela.

“As Pluto TV expands rapidly around the world, I am thrilled to announce that Pluto TV is now available to the consumers in Latin America, one of the world’s most important and biggest markets,” J.C. Acosta, president, ViacomCBS Networks Americas, said in a statement. “This innovative product offering is a great complement to our OTT products. It allows us to continue to entertain audiences across the region and work with our partners to bring this never before seen offering of free streaming television to Latin American audiences.”

“We launched Pluto TV six years ago with a mission to entertain the planet and a vision to become the global leader in free streaming television. Now, we are the leading free streaming TV platform in America and growing rapidly in Europe,” Tom Ryan, CEO and co-founder of Pluto TV, said in a statement. “Today marks a major step forward in our mission, and we are thrilled to offer people across Latin America, one of the world’s largest markets, access to our popular streaming TV service.”

Pluto TV Latin America has 24 curated channels and will continue to add new channels on a monthly basis for the next 12 months to reach more than 70 channels of streaming entertainment programming in Spanish, according to the ViacomCBS release. Pluto TV Latin America has already entered into partnerships with more than 60 major media and content providers, building a library of 12,000 hours of content, which the new service for Spanish-speaking audiences in Latin America will offer, according to the release. Programming tailored to Latin America includes television series and movies across genres including reality, anime, lifestyle, reality competitions, nature, true crime and kids’ content.

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New content partners have been added to ones previously announced. These include A2 Filmes, All3Media, Alliant, BBC Studios, Beverly Hills Entertainment, Big Media, Blue Ant Media, Caracol, Castalia, CDC International, Cineflix, Cisneros Media, Comarex, Combate Americas, DRG, Endemol Shine, FilmRise, FourK, Fremantle, Glory Sports, Gusto Distribution, Hard Knocks Fighting, Hearst, Indigenius, Impact Wrestling, Inverleigh, Kinpil, Latin Angels, Leda Films, Legendary Entertainment, Life Design, Lionsgate, Marvista, Motion Pictures, MPI Media, MTV, Nelvana, New Dominion, Nick Jr., Nickelodeon, Off The Fence, OTRO, Paramount, Polar Star, Pongalo, Sabbatical Entertainment, Samuel Goldwyn, Sofa Digital, Sonar Entertainment, Sony Pictures Television, Spanglish Movies, Syndicado, Telefe, Televix, The Asylum, TV Azteca, VIP 2000, Viz Media, Wildbrain and World Poker Tour.

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Pluto TV also added a “Quedate en casa #JuntosADistancia” in its On-Demand section for stay-at-home customers.

Pluto TV Adds Four New Channels

As Americans hunker down at home due to the coronavirus outbreak, AVOD service Pluto TV March 17 launched four new channels — TokuSHOUTsu (Ch. 681), Cops (Ch. 308), Blaze Live (Ch. 250) and America’s Voice News (Ch. 247).

TokuSHOUTsu (Ch. 681) offers tokusatsu entertainmant. Tokusatsu is the Japanese term for TV dramas and live-action films with special effects, monster brawls, superhero stunts and sci-fi. Content includes “Super Sentai,” “Ultraman” and “Kamen Rider.”

Cops (Ch. 308) gives viewers access into the daily lives and work of police officers, sheriff’s deputies and others in law enforcement. Filmed on location across the United States, the series follows real-life officers on patrol as they conduct high-speed pursuits, arrests and more.

America’s Voice News (Ch. 247) is a political news network.

Blaze Live (Ch. 250) is news and entertainment “for people who love America,” according to Pluto TV. Hosts include Mark Levin, Glenn Beck, Steven Crowder, Dave Rubin, Phil & Jase Robertson and Sara Gonzales.

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In addition to these four new channels, Pluto TV will be running programming blocks:

  • Sci-Fi Action on Pluto TV Movies 1 & 2, Channels 54 and 56, March 18, 7 p.m. (EST/PST),Stealth, Virtuosity, Aeon Flux;
  • Athletically Funny on Pluto TV Comedy, Channel 60, March 19, 7 p.m. (EST/PST), Kingpin, Bull Durham, Nacho Libre, Necessary Roughness, The Foot Fist Way;
  • Character Comedies on Pluto TV Comedy, Channel 60, March 25, 7 p.m. EST, The Dictator, The Love Guru, Superstar, Night at the Roxbury; and
  • Family Adventures on Pluto TV Movies 1 & 2, Channels 54 and 56, March 30, 7 p.m. (EST/PST), Lemony Snicket, The Tuxedo, Young Sherlock Holmes.

Shout! Factory March 17 Launches Streaming Channel TokuSHOUTsu on Pluto TV

Shout! Factory TV March 17 will launch a new linear streaming channel, TokuSHOUTsu, on AVOD service Pluto TV.

The 24/7 channel explores the world of tokusatsu — the Japanese entertainment genre known for its unique special effects and epic battles. Appearing on Channel 681 in the Tech + Geek section, TokuSHOUTsu presents tokusatsu content not available on any leading streaming service, curated especially for fans of the genre, according to Shout!.

Free to Pluto TV’s 22+ million monthly active users, the ad-supported TokuSHOUTsu will be home to the U.S. debut of the cult classic “Kamen Rider,” debuting with the inaugural 98-episode series from 1971. TokuSHOUTsu will also launch with “Ultraman Leo,” as well as “Super Sentai,” the series that ultimately led to the “Power Rangers” phenomenon.

Pluto TV is available on all leading digital streaming devices and services, including Roku, Amazon Fire, Apple TV and Google Chromecast, as well as major smart TVs and game consoles. For viewers looking to stream content on demand, “Kamen Rider,” “Ultraman Leo” and “Super Sentai” will also be available on Shout! Factory TV.

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“We’re so proud to launch TokuSHOUTsu as the ultimate destination for fans to watch the best tokusatsu content spanning more than 60 years,” said Gene Pao, Shout! Factory’s SVP, digital enterprises, in a statement. “We know fans have come to appreciate the carefully curated content that Shout! Factory distributes, and we’ve created this channel with the legions of tokusatsu enthusiasts in mind. We’re thrilled to add it to our umbrella of fan-centric streaming options.”

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“’Kamen Rider’ is the number one kids’ program in Japan, and is still beloved after all these years,” said Shin-ichiro Shirakura, producer of the series. “We are so excited that the show will finally be available for all of our fans in North America.”

TokuSHOUTsu also will feature original content, including “Let’s Talk Toku,” a new, original weekly talk show produced by and for tokusatsu fans and hosted by genre expert Squall Charlson.

Pluto TV Secures 55 Content Partnerships Ahead of Latin America Launch

Pluto TV, the ViacomCBS-owned ad-supported VOD platform, said it has secured 55 content partnerships ahead of its launch in Latin America at the end of the month. The platform is slated to launch in 17 Latin American countries, including Argentina, Chile, Mexico, Uruguay and Brazil.

Pluto TV, which ViacomCBS acquired in 2019 for $340 million, has partnered with A2 Films, All3Media, BBC Studios, Big Media, Blue Ant Media, Castalia, CDC International, Cineflix, Cisneros Media, Combate Americas, DRG, Endemol Shine, FilmRise, Fremantle, Glory Sports, Hard Knocks Fighting, Hearst, Impact Wrestling, Inverleigh, Kinpil, Latin Angels, Leda Films, Legendary Entertainment, Life Design, Lionsgate, Marvista, MPI Media, MTV, Nelvana, New Dominion, Nick Jr., Nickelodeon, Off The Fence, Otro.com, Paramount, Polar Star, Pongalo, Sabbatical Entertainment, Samuel Goldwyn, Sonar Entertainment, Sony Pictures Television, Spanglish Movies, Telefe, Televix, The Asylum, TV Azteca, VIP 2000, Viz Media, Wildbrain and World Poker Tour.

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The platform will have 24 live, linear channels curated thematically into categories including movies, entertainment, curiosity, lifestyle and kids. Viewers can also stream movies from the Star Trek franchise as well as The Big Wedding, Chef, Blue Valentine, Snowpiercer, The Immigrant and The Lincoln Lawyer.

TV series include “Broadchurch,” “The Honourable Woman,” “Steven Spielberg Presents Taken,” “Montecristo,” “Daria and Naruto,” reality shows, sports and children’s programming. Non-scripted content includes “MasterChef,” “Food, Booze, & Tattoos,” and “Anthony Bourdain: No Reservations,” among others.

“We look forward to working with them, bringing new partners on board, and offering our audiences diverse and engaging content,” Eduardo Arias, senior director of content partnerships, said in a statement.

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Pluto TV Bows New Features, Marketing Campaign

ViacomCBS-owned AVOD service Pluto TV March 2 announced the rollout of a new features and the company’s largest ever consumer marketing campaign with the tagline: “Drop In. It’s Free.”

The product upgrade, Project Venetia, delivers new features and design changes.

“Today marks another major step for Pluto TV in its mission to entertain the planet,” Tom Ryan, CEO and co-founder of Pluto TV, said in a statement. “Project Venetia makes it even easier for viewers to find and enjoy their favorite streaming TV programming. And with our new brand campaign, we’re communicating the core value proposition of Pluto TV and inviting everyone to visit a bold new world of television. As our new tagline promises, you can drop in anytime and start watching hundreds of channels on any device, all for free.”

The “Drop In” campaign, launched March 2, features a 30-second commercial on late-nite programming, an out-of-home campaign in New York, Los Angeles, Atlanta, Dallas, Chicago, Minneapolis and Houston, connected-TV and streaming-audio takeovers, digital and social activations, and in-theater advertising.

The parallel development of a new interface design and brand campaign includes a new logo. The new identity is rolling out across platform, on-air and marketing touchpoints over the coming weeks.

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Project Venetia is currently live on Apple, Vizio, and Roku devices with staged releases across other devices, including Android and Amazon Fire TV, and more features rolling out over the coming months.  Newly launched features include new linear and improved on-demand user experience designs featuring categories of content, the ability to put favorite channels at the top of the guide, a watch list, and a “Watch Now” button that pops up when a desired title is available.

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Pluto TV has more than 22 million monthly viewers in the United States, and offers more than 250 channels of live, linear, lean-back programming and thousands of on-demand titles streaming on all major mobile, web and connected TV devices.  Pluto TV is also live in territories throughout Europe, with Latin America launching at the end of March.

Pluto TV. Drop in. It’s free. Full 30 from Pluto TV on Vimeo.

Pluto TV. Drop in. It’s Free. Couch from Pluto TV on Vimeo.

Pluto TV. Drop in. It’s free. Woman from Pluto TV on Vimeo.

Pluto TV: Drop in. It’s free. Security from Pluto TV on Vimeo.

 

ViacomCBS: Pluto TV Expected to Generate 30 Million Monthly Viewers by December

ViacomCBS has high hopes for ad-supported Pluto TV. Acquired in January 2019 for $340 million, the San Francisco-based service now features 80 content channels, 22 million monthly viewers and has become a cornerstone of the media giant’s digital strategy.

The company’s other two high-profile subscription streaming video-on-demand platforms — CBS All Access and Showtime OTT — have a combined 11 million subscribers. That tally is expected to reach 16 million by the end of the year, according to CEO Bob Bakish.

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The sub disclosure is interesting since previous acting CEO Joe Ianniello stated late last year that both services already had reached 16 million subscribers. All Access and Showtime actually ended 2019 with 10 million subs, up from 8 million in 2018.

“The [streaming] growth we’ve achieved so far is overwhelmingly in the U.S., but we’re making early strides to expand internationally,” Bakish said on the Feb. 20 fiscal call.

Pluto TV is available in the U.K., Germany, Austria and Switzerland, with roll out planned in Latin America next month. CBS All Access is available in Canada and Australia and Paramount Plus and Noggin streaming platforms are also available in territories outside the U.S.

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Pluto TV Joins New Hisense Vidaa Platform

Pluto TV, a ViacomCBS unit, Feb. 6 announced a multiyear global pact bringing its ad-supported service of more than 250 live, linear, thematically-curated and branded partner channels onto Hisense’s new Vidaa platform across the United States, Europe and Latin America.

Beginning in the spring, Pluto TV will be integrated into the Vidaa platform, with all new Hisense TVs being sold in the U.S. and Mexico featuring a branded Pluto TV button.

This button is a one-click solution that drops users directly into the Pluto TV service on Vidaa offering direct access to TV series, movies, sports, news, lifestyle, science and tech and music videos — for free.

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“Partnering with Hisense and Vidaa aligns perfectly with our goals, accelerating our mission to entertain the planet,” Brendon Thomas, VP of distribution at Pluto TV, said in a statement.

Currently, Pluto TV streams entertainment to more than 20 million monthly users, across over 30 devices, including mobile, Web, CTV, gaming consoles and set-top boxes in the U.S.

Pluto TV is set to launch in the United Kingdom, Germany, Austria, Switzerland and Latin America in March. Pluto TV LATAM on Hisense Vidaa will also launch across 17 countries, including Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Paraguay, El Salvador, Uruguay, and Venezuela. The installation across the EU will happen later in 2020.

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“Our key goal is to provide the best free content locally in every market on our Vidaa platform. Partnering with Pluto TV is perfect match,” said Guy Edri, EVP of business development for Hisense’s Vidaa platform. “Adding dedicated button on our Hisense TVs with Vidaa platform is another step that users can access to Pluto TV with just one click.”

The newest range of Hisense’s ULED TVs with the Vidaa platform combines Dolby Vision HDR and Dolby Atmos with picture technologies that aim to deliver a cinema-like viewing experience.

 

Pluto TV Launching in Latin America in March

ViacomCBS Networks International, a division of ViacomCBS, on Feb. 3 announced that Pluto TV will launch in Latin America at the end of March. The ad-supported, streaming TV service will offer a broad range of genre-based content in Spanish and Portuguese. Pluto TV will be available on cable operator platforms, www.pluto.tv, and in an app to download on iOs and Android devices.

Pluto TV in Latin America will feature a variety of channels, including action, comedy, drama, horror, games, sports, music, kids & family, cooking, travel, mysteries, wildlife and reality. Following the initial launch, Pluto TV will continue to add premium content channels reaching more than 80 channels by the end of the calendar year.

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Pluto TV is a flexible platform that enables a variety of options for both content partners and viewers alike. Pluto TV’s lineup presents a unique offering of curated, thematic and genre-based channels that are programmed with premium long-form content from major media partners.

Some of the types of channels include branded partner channels, Pluto TV original channels (owned & operated) and “pop-up” channels that are designed with limited windows to tap into timely topics, cultural moments, and single series marathons. For example, in advance of the launch of the MTV series, “The Hills: New Beginnings,” Pluto TV offered the original series “The Hills”. Similarly, other channels include series such as, “Baywatch,” and genres including news, sports, comedy, movies & TV, science & tech, pets, lifestyle and more. Pluto TV channels, which can be viewed linearly or on demand, are all unique to the platform.

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“The launch of Pluto TV in Latin America enables our partners to offer their viewers a new value-added service, complementing their premium and linear offerings,” Pierluigi Gazzolo, president of studios and OTT for ViacomCBS Networks International, said in a statement.

The initial channel offering includes; Pluto TV Cine Estelar, Pluto TV Cine Acción, Pluto TV Cine Drama, Pluto TV Cine Comedia, Pluto TV Cine Terror, Pluto TV Series, Telefe Clásico, MTV Vintage, Nick Pluto TV, Nick Jr. Pluto TV, Pluto TV Junior, Pluto TV Kids, Pluto TV Anime, Pluto TV Deportes, Pluto TV Cocina, Pluto TV Viajes, plus more channels to be announced. Following the launch, more channels will be added each month, and Pluto TV will continue to build that content based on demand.

“The launch of Pluto TV across Latin America marks another huge step toward achieving our mission of entertaining the planet,” said Tom Ryan, CEO and co-founder of Pluto TV. “We see massive opportunity and consumer demand for a high quality, free ad-supported streaming TV service throughout Latin America and therefore are excited to introduce viewers in the region to Pluto TV very soon.”

Pluto TV Brazil is slated to launch at the end of 2020.

 

Pluto TV Streaming First Episode of ‘Star Trek: Picard’ For Free

Pluto TV, the ad-supported VOD service owned by ViacomCBS, has begun streaming the first episode of CBS All Access original series “Star Trek: Picard,” starring Patrick Stewart.

In a social media tweet announcing the promotion, Pluto will stream the episode continuously for 24 hours, followed by subsequent episodes, “Star Trek Picard, Invasion of the Body Snatchers” on Jan. 31; “Star Trek Picard, The Giver” on Feb. 1; “Star Trek Picard, The Imaginarium of Dr Parnassus” on Feb. 2; “Star Trek Picard, The Librarian: Quest for the Spear” on Feb. 3; “Star Trek Picard, The Librarian: King Solomon’s Mines” on Feb. 4, “Star Trek Picard, The Librarian III” on Feb. 5. All broadcasts stream at 8 p.m. local time with advertising.

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CBS has cited “Star Trek: Picard” for jumpstarting record All Access subscriptions in January. The series launched on Jan. 23.

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The first episode of “Picard” is also available for free on YouTube.

TiVo: Ad-Supported VOD Gaining Traction

The subscription streaming video market is getting crowded. Pioneering behemoths like Netflix, Hulu and Amazon Prime Video dominate, spending tens of billions of dollars on original content to lure and retain subscribers in the face of newcomers Apple TV+, Disney+, HBO Max, Peacock and Quibi, among others.

As a result, ad-supported VOD content is attracting greater market share, according to new data from TiVo, which found the average U.S. household had 6.9 streaming services in the fourth quarter 2019, up from five services during the same period in 2017.

At more than 73%, YouTube remains the most popular source of free streaming content, followed closely by Facebook (62.3%). Free video from network sites has skyrocketed in popularity (up 31.9% from the previous-year period), while Crackle (+2.4%), Tubi (+3.8 %), The Roku Channel (o.2%), Xumo, Vevo (+5.4%) and Twitch (+3.3%) also gained viewers.

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Indeed, 37.5% of respondents from a fourth-quarter online survey of 6,145 participants in the United States and Canada, said they were “very satisfied” with AVOD, up from 35.4% during the previous-year period. That compared to 33.1% who said they were “very satisfied” with SVOD, down from 33.5% last year.

As expected, the report found that most respondents still find new movies and TV shows to watch through SVOD services Netflix (34.7%) and Prime Video (25.2%), followed closely by free YouTube videos (23%) and pay-TV (21.2%).

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For TV series that consumers watch regularly, it’s a different story. TiVo said pay-TV dominates, with 35% of respondents indicating they find new episodes of their regularly watched series through cable or satellite TV.

Notably, respondents cited transactional VOD services such as iTunes, Amazon, Redbox On Demand, Vudu, and Google Play, among others, as go-to platforms in search of new movie content. That was ahead of platforms such as Hulu, Showtime OTT and Starz.

Another 54% of respondents say they find out about new shows or movies from commercials or ads that run within their current pay-TV or AVOD content.

“Consumers are increasingly ready and willing to adopt innovative (yet simple) technology, devices or services that can serve as guides on their quest to find what they want to watch,” read the report. “They need technology that adds value to their lives, whether by helping them efficiently locate the content they’re looking for or by leading them to the video pathways that suit their needs and desires.”