Crackle Plus Ups Plex AVOD Deal With Direct Advertising Support

Crackle Plus, the ad-supported VOD platform, March 11 announced it has entered into an agreement with streaming media platform Plex to handle the service’s direct ad sales. The expanded relationship will allow the Crackle Plus ad sales team to market Plex to marketers and consumer brands in the U.S.

Plex and Crackle began working together in May 2020. This was followed by the launch of a Popcornflix VOD offering on Plex in November 2020 and the launch of the first linear channels from Crackle and Popcornflix in the U.S. in December 2020 and January 2021.

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“With this strategic advertising relationship we are extending our successful content and distribution agreements to represent the entire Plex content offering to the advertising community,” Philippe Guelton, president of Crackle Plus, said in a statement.

Plex offers 160+ free-to-stream live-TV channels, as well as podcasts, Web shows, news and music. Content partners include  Metro Goldwyn Mayer (MGM), Warner Bros. Domestic Television Distribution, Lionsgate, and Legendary, as well as free-to-stream live-TV channels from AMC and A+E, among others.

Crackle Plus will use Plex’s content library to market specific and brand-safe packages for their advertising partners in the expanding AVOD market.

“Crackle Plus has been a valued partner in every part of our expansion into offering consumers great free-to-watch movies and TV shows,” said Shawn Eldridge, VP of strategic alliances at Plex. “Working with them for direct ad sales is a natural extension that will allow easier campaign planning for advertising partners.”

Streaming Service Plex Launches Free Live TV Channels

Plex, the ad-supported video-on-demand service, has launched an online TV platform, dubbed “Live TV on Plex,” featuring 80+ channels of customizable live programming available worldwide.

In 2019, Plex launched an AVOD service via digital antenna and tuner TV featuring TV shows and movies from Crackle, Warner Bros., MGM, Endemol Shine Group, Lionsgate, and Legendary. Plex over-the-air TV provides free access to local channels and major networks such as NBC, CBS, ABC, Fox, the CW and PBS.

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The new Live TV platform offers consumers news from Reuters and Yahoo Finance, kids’ shows such as  Toon Goggles, food, travel, and home & design programming on Tastemade, sports including live games, original programming and movies/docs from fubo Sports Network, gaming and esports on IGN1, and two new LGBTQ+ channels from Revry.

“Two of the most important factors for an enjoyable streaming experience are finding something of interest to watch, and being able to watch it from any device you choose,” Keith Valory, CEO of Plex, said in a statement.

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Plex provides users with a range of viewing options beyond movies and TV shows, including podcasts, web shows, curated news, and a way to combine streaming music via TIDAL with a user’s personal music collection.

“Combining the new Live TV service with the over-the-air TV and DVR feature, Plex offers the most comprehensive and least expensive streaming TV service in the world,” Valory said.

Plex Gets Endemol Shine Group Catalog Content

Plex, the do-it-yourself streaming video app with a SVOD component, May 12 announced a multi-territory distribution agreement with content creator, producer and distributor Endemol Shine Group. The agreement includes a selection of catalog programming, which will be available for Plex users across the U.S., UK, Canada, Australia, Germany, France, Italy and Spain.

Series include “Anthony Bourdain: Parts Unknown,” “Bananas in Pyjamas,” “City Homicide,” “Deal or No Deal,” “MasterChef,” “McLeod’s Daughters,” “Mr. Bean” and “Peaky Blinders,” among others.

“[The] partnership … demonstrates the enormous popularity of Endemol Shine’s catalog,” Kasia Jablonska, head of digital distribution and Monetization, Endemol Shine Group, said in a statement.

“The quality of the Endemol Shine library is sure to appeal to a wide range of audiences and these titles are welcome additions to the Plex platform,” said Shawn Eldridge, VP of strategic alliances and content at Plex.

Titles coming to Plex in the U.S. include “Bananas in Pyjamas” (A Southern Star Entertainment and Southern Star Singapore production developed and produced in association with the Australian Broadcasting Corporation); “Bounty Hunters” (A Cave Bear and Tiger Aspect production for Sky); “City Homicide” (Seven Network Australia Production); “Crime Investigation Australia” (Foxtel Original Production); “Deal or No Deal U.S.” (Truly Original, a subsidiary of Endemol Shine North America); “Idris Elba: King of Speed” (A Shine North/Shine TV production); “McLeod’s Daughters” (A Millennium Television production for the Nine Network Australia); “Mr. Bean” (Tiger Aspect Productions, part of Endemol Shine U.K.); “Mr. Bean: The Animated Series” (Tiger Aspect Productions, part of Endemol Shine U.K.); “Murder Call” (A Hal McElroy/Southern Star production for the Nine Network Australia); “My Kitchen Rules Australia” (Seven Studios Australia production); “Our Girl” (A BBC production); “Restoration Home” (A Remarkable Television production, part of Endemol Shine Group); “Total Wipeout U.K.” (Initial, an Endemol Shine company); and “Water Rats” (A Southern Star production for the Nine Network Australia).

Plex Launches Ad-Supported VOD Service Featuring Studio Movies

Upstart video streaming service Plex Dec. 4 formally launched an ad-supported platform featuring free access to catalog movies and TV shows from Lionsgate, MGM Studios, Legendary and Warner Bros., among others.

The service joins a crowding field of AVOD platforms that include The Roku Channel, Amazon’s IMDb TV, Shout! TV, Crackle, Pluto TV and Tubi, among others.

“Plex was born out of passion for media and entertainment, and offering free, ad-supported movies and TV shows is just the latest step in our mission to bring all your favorite content together in one place,” CEO Keith Valory said in a statement.

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Plex’s ad-supported video-on-demand offering requires no paid subscription or additional equipment to access thousands of titles across a variety of genres such as action, sci-fi, comedy, drama, thriller, anime, kids and family.

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Plex offers a wide range of device support, including: Roku, Apple TV, Android TV, smart TVs, Android and iOS mobile platforms, Xbox, PlayStation, Amazon Fire TV, and more.

Titles available at launch include:

  • American Ultra starring Kristen Stewart (available for a limited time)
  • Bruce Campbell masterpieces Evil Dead 1 & Evil Dead 2
  • Frequency starring Dennis Quaid
  • Multi-Oscar award-winning Rain Man, starring Dustin Hoffman and Tom Cruise
  • Goldie Hawn and Kurt Russell classic Overboard
  • Teen Wolf starring Michael J. Fox
  • The Terminator with Arnold Schwarzenegger
  • Award-winning indie films, including Wristcutters: A Love Story, Dolphin Boy, and The Sandlot Journey.
  • Kids, family, and educational options like The Undersea Adventures of Ripples and His Friends, Make it Work, and Brain Candy TV
  • Music concerts and documentaries featuring some of the biggest stars in music, including Nicki Minaj: Pink Planet, Deadmau5: Live @ Earl’s Court, Taylor Swift: Just for You, and Electric Daisy Carnival Experience.

Plex Partners With Lionsgate to Expand Ad-Supported VOD Content Library Worldwide

Plex, the ad-supported video-on-demand service, Sept. 18 announced it has entered into a deal with Lionsgate to grow its slate of catalog programming available worldwide in late 2019.

The agreement gives Plex’s users access to free movies and shows from Lionsgate and other premium content providers, in addition to more than 60 million streaming music tracks.

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“Lionsgate is one of the biggest names in the business and we know our millions of users will enjoy free access to their library of movies,” Keith Valory, CEO of Plex, said in a statement.

The pact enables Lionsgate to further distribute digital catalog movies/TV shows beyond its Starz SVOD platform, including Starz Play worldwide, and third-party digital platforms.

The partnership is different from Plex’s recently announced deal with Warner Bros. Domestic Television Distribution for ad-supported third party content only in the U.S.

The deal also widens the nascent AVOD market, which includes a burgeoning list of players such as Viacom’s Pluto TV, The Roku Channel, Tubi TV, Xumo TV, Cinedigm’s Bambu TV, Amazon’s IMDb TV, Sony’s Crackle Plus, Shout! TV, Vizio’s WatchFree and Comcast’s Peacock, among others.