Crackle Plus, the ad-supported VOD platform, March 11 announced it has entered into an agreement with streaming media platform Plex to handle the service’s direct ad sales. The expanded relationship will allow the Crackle Plus ad sales team to market Plex to marketers and consumer brands in the U.S.
Plex and Crackle began working together in May 2020. This was followed by the launch of a Popcornflix VOD offering on Plex in November 2020 and the launch of the first linear channels from Crackle and Popcornflix in the U.S. in December 2020 and January 2021.
“With this strategic advertising relationship we are extending our successful content and distribution agreements to represent the entire Plex content offering to the advertising community,” Philippe Guelton, president of Crackle Plus, said in a statement.
Plex offers 160+ free-to-stream live-TV channels, as well as podcasts, Web shows, news and music. Content partners include Metro Goldwyn Mayer (MGM), Warner Bros. Domestic Television Distribution, Lionsgate, and Legendary, as well as free-to-stream live-TV channels from AMC and A+E, among others.
Crackle Plus will use Plex’s content library to market specific and brand-safe packages for their advertising partners in the expanding AVOD market.
“Crackle Plus has been a valued partner in every part of our expansion into offering consumers great free-to-watch movies and TV shows,” said Shawn Eldridge, VP of strategic alliances at Plex. “Working with them for direct ad sales is a natural extension that will allow easier campaign planning for advertising partners.”