Veronica Rogers will oversee global business operations as the new SVP of business operations for Sony Interactive Entertainment, the company responsible for the PlayStation brand and family of products.
She will report to president and CEO Jim Ryan and will lead Sony Interactive Entertainment’s go-to-market organization globally. Rogers will help drive business growth, lead strategic initiatives, and evolve the culture of business operations from its previously regionalized structure into a single global system.
“Veronica brings a wealth of experience leading global sales organizations, managing strategic partnerships, developing innovative business models, and building world class teams,” said Ryan in a statement. “She will play a crucial role in scaling the business and I’m thrilled she has brought her expertise to the PlayStation family.”
Rogers will be responsible for global alignment in sales operations, both physical and digital, as well as lead PlayStation subscription services. She has nearly 20 years of experience leading business development, strategic planning, and sales operations at large global organizations including Microsoft and Dell Technologies.
“The PlayStation brand is one of the most beloved in the world and I am excited to join a company that has such a passionate community, legendary history, and an amazing leadership team,” said Rogers in a statement. “My experience leading global sales organizations will help excel the PlayStation business and deliver the best gaming experiences to fans across the world.”
Sony Interactive Entertainment (SIE) is responsible for the PlayStation brand and family of products and services. The 25-year-old PlayStation brand includes PlayStation 4, PlayStation VR, PlayStation Vita, PlayStation 3, PlayStation Store, PlayStation Plus, PlayStation Video, PlayStation Music, PlayStation Now, PlayStation Vue, and PlayStation software titles from SIE Worldwide Studios. The PlayStation 5 game system, which includes a UHD Blu-ray player, is scheduled to debut in the upcoming holiday season.