Veronica Rogers Appointed SVP of Business Opps at Sony Interactive Entertainment

Veronica Rogers will oversee global business operations as the new SVP of business operations for Sony Interactive Entertainment, the company responsible for the PlayStation brand and family of products.

She will report to president and CEO Jim Ryan and will lead Sony Interactive Entertainment’s go-to-market organization globally. Rogers will help drive business growth, lead strategic initiatives, and evolve the culture of business operations from its previously regionalized structure into a single global system.

“Veronica brings a wealth of experience leading global sales organizations, managing strategic partnerships, developing innovative business models, and building world class teams,” said Ryan in a statement. “She will play a crucial role in scaling the business and I’m thrilled she has brought her expertise to the PlayStation family.”

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Rogers will be responsible for global alignment in sales operations, both physical and digital, as well as lead PlayStation subscription services. She has nearly 20 years of experience leading business development, strategic planning, and sales operations at large global organizations including Microsoft and Dell Technologies.

“The PlayStation brand is one of the most beloved in the world and I am excited to join a company that has such a passionate community, legendary history, and an amazing leadership team,” said Rogers in a statement. “My experience leading global sales organizations will help excel the PlayStation business and deliver the best gaming experiences to fans across the world.”

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Sony Interactive Entertainment (SIE) is responsible for the PlayStation brand and family of products and services. The 25-year-old PlayStation brand includes PlayStation 4, PlayStation VR, PlayStation Vita, PlayStation 3, PlayStation Store, PlayStation Plus, PlayStation Video, PlayStation Music, PlayStation Now, PlayStation Vue, and PlayStation software titles from SIE Worldwide Studios. The PlayStation 5 game system, which includes a UHD Blu-ray player, is scheduled to debut in the upcoming holiday season.

Netflix Eyeing Pricing Changes; Dropping Nintendo Wii Functionality

Netflix reportedly is considering price cuts in select foreign markets, while an analyst in the United States says the SVOD’s domestic subscribers are open to a price increase.

Netflix will also stop streaming access through the Nintendo Wii gaming platform after Jan. 31, 2019.

Bloomberg, citing an interview with Netflix co-founder and CEO Reed Hastings, found the service is considering a fourth subscription option in Asia that would be priced below the $7.99 basic monthly plan. Hastings didn’t disclose many details other than executives were looking into the possibility.

On the home front, analyst firm Piper Jaffray revealed subscribers in the United States would be willing to upwards of 40% more than existing subscription rates, based on a survey of 1,100 Netflix subscribers.

The survey found subs are generally pleased with content offerings – due in large part to more than $8 billion spent on original programming in 2018.

“We believe, as long as the vast majority of subscribers perceive that the service is improving, Netflix will be positioned to periodically increase prices,” Piper Jaffray wrote in a note.

“It would not be surprising to see Netflix bump pricing up across many of its markets in 2019,” wrote the firm.

Meanwhile, with Nintendo phasing out the Wii Shop Channel, Netflix suggested those subscribers affected seek alternative channels to the 12-year-old Wii platform. The service stopped accepting new subs through Wii in July.

“We hope you’ll soon enjoy an even better Netflix experience with additional features on a supported device,” the service said in a statement.