Users of portable media devices gravitate toward short-form video. It’s the premise for the Quibi SVOD start-up.
Now Netflix has begun testing playback of movies up to 1.5 times their original speed.
“We’re always experimenting with new ways to help members use Netflix,” the company said in a boilerplate response to media inquiries.
Indeed, Netflix pioneered binge viewing making all episodes of a series available at launch, launched the first recommendation software and ushered in Q&A fiscal webcasts devoid of perfunctory balance sheet readings.
The concept has produced blowback from some content holders, including longtime Netflix fans such as director Judd Apatow and “Breaking Bad” star Aaron Paul.
“No @Netflix no. Don’t make me have to call every director and show creator on Earth to fight you on this. Save me the time. I will win but it will take a ton of time. Don’t fuck with our timing. We give you nice things. Leave them as they were intended to be seen,” Apatow tweeted.
Netflix contends the app helps viewers seeking to consume longer form content on the go.
“As with any test, it may not become a permanent feature on Netflix,” said the company.
Actor Paul hopes so.
“There is NO Way Netflix will move forward with this,” he tweeted. “That would mean they are completely taking control of everyone else’s art and destroying it. Netflix is far better than that. Am I right Netflix?”