Survey: Almost Two-Thirds of U.S. Video Streamers Have Switched From Ad-Free to Ad-Supported Services

Almost two-thirds (60%) of American video streamers said they have switched from ad-free to ad-supported streaming services in the past year, according to a survey from Piplsay, a global consumer research platform.

Meanwhile, 28% of them said they had completely switched to ad-supported streaming services.

Half (49%) of Americans were extremely satisfied with the content offered on ad-supported streaming services.

Hulu (34%) and Peacock (23%) were the top choices for paid and free ad-supported streaming services, respectively.

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Piplsay surveyed more than 27,800 people in the United States over the past week.