Samba TV: Prime Video, Disney+ Generate 700,000+ Households Each for ‘Citadel’ Series, ‘Peter Pan & Wendy’ Movie Debuts

New Prime Video original drama series “Citadel”, co-starring Priyanka Chopra Jonas (“Quantico”) and Richard Madden (“Bodyguard”), generated 761,000 U.S. households for the first episode during the L+3-day window, and 664,000 U.S. households for the second episode, according to new data from Samba TV, which tracks viewership intel across 48 million connected televisions worldwide.

The research group said the moderate viewer reach of the series appealed to diverse audiences, with Black and Asian households over-indexing by double digits for the premiere — a positive trend for Prime Video.

“Household Hollywood names plus action-oriented series are proving to be a winning strategy for the biggest screen in the home,” Cole Strain, VP of measurement products for Samba TV, said in a statement. “While initial viewership was strong compared to other recent debuts, there is still an opportunity for the streamer to continue to grow its audience.”

Separately, the new original Disney+ movie Peter Pan & Wendy generated 762,000 U.S. households during the L+2-Day window. By comparison, 499,000 U.S. households watched Cruella (Disney+) during the L+2-Day window.

“Disney brought one of its all-time classic animated films to life, and audiences who grew up with a VHS or DVD of the animated original seemed to be the most excited for the reimagined film,” Strain said. “Of the U.S. households that streamed the movie this past weekend, Gen Z and older millennials over-indexed compared to the rest of the country, demonstrating that these viewers were especially eager for a return to Neverland.”

Disney+ Begins Production on Live-Action Movie ‘Peter Pan & Wendy’

Disney+ March 16 announced that principal photography on the live-action adventure/fantasy movie Peter Pan & Wendy has begun in Vancouver. The film is directed by David Lowery and produced by Jim Whitaker (Pete’s Dragon). Peter Pan & Wendy will premiere on Disney+ in 2022.

Based on J. M. Barrie’s novel Peter and Wendy, and inspired by the 1953 animated classic, Peter Pan & Wendy is the timeless tale of a young girl who, defying her parents’ wishes to attend boarding school, travels with her two younger brothers to the magical Neverland. There, she meets a boy who refuses to grow up, a tiny fairy and an evil pirate captain, and they soon find themselves on a thrilling and dangerous adventure far, far away from their family and the comforts of home.

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The movie stars Jude Law (Fantastic Beasts and Where to Find Them) as Captain Hook; Yara Shahidi (“Grown-ish”) as Tinkerbell; Ever Anderson (Black Widow) as Wendy; Alexander Molony (The Reluctant Landlord) as Peter Pan; Molly Parker (“House of Cards”) as Mrs. Darling; Alan Tudyk (Rogue One: A Star Wars Story) as Mr. Darling; newcomers Joshua Pickering as John; Jacobi Jupe as Michael and Alyssa Wapanatâhk as Tiger Lily; and Jim Gaffigan (“The Jim Gaffigan Show”) as Smee.

“Peter Pan has long been one of my favorite stories, partially because I’ve always resisted growing up, but also because of the heart, adventure and imagination that makes J.M. Barrie’s original tale so evergreen,” Lowery said in a statement.