Netflix, Disney+, Hulu Take on Peacock in Tokyo Olympics Ad Competition

On the first prime time competitions broadcast July 24 of the 2020 Tokyo Summer Olympics on NBC, Netflix made a quiet entry into the TV commercial competition.

The 30-second spot highlighting original content aired during broadcast of Team USA’s first medals at the Games, when male and female swimmers snatched six medals, including the country’s first Gold by Chase Kalisz in the men’s 400-meter individual medley.

Disney+ and Hulu carried ad spots on the second primetime broadcast on July 25.

The price for a 30-second prime-time commercial at the Tokyo Games reportedly exceeds $1 million.

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The Netflix spot was the only SVOD promo to go up against NBCUniversal’s non-stop run of commercials for Peacock, the hybrid SVOD/AVOD platform launched a year ago. The Games NBC Sports host Mike Tirico shrewdly called out Peacock screen shots that viewers could toggle to watch ongoing competition in other sports (women’s softball) as well as VOD recaps of the men’s cycling road race.

Netflix ended the most-recent fiscal period with almost 210 million global subscribers. It also lost 430,000 net subs in North America.

NBCUniversal is pulling out the stops in an effort to jumpstart Peacock, which reported 42 million sign-ups through the first quarter (ended March 31), but reportedly just 10 million paying subscribers — suggesting the service needs an Olympian boost.

Peacock is featuring live coverage of some the Games’ biggest events, including gymnastics, track & field, and the U.S. Men’s Basketball Team’s pursuit of their fourth straight gold. In addition, Peacock will feature new daily live shows, original programming, Olympics channels and curated highlights of NBC Olympics’ coverage. All of Peacock’s Tokyo Olympics programming will be available to stream for free, with exception of USA Men’s Basketball live coverage that will only be available to Peacock Premium subscribers.

Regardless, the Games’ appeal to U.S. TV viewers could be declining. The network’s broadcast of the opening ceremony reportedly drew 16.7 million viewers, the smallest U.S. TV audience for the event in the past 33 years. At the same time, streaming viewership increased to 17 million across all digital platforms, including NBCOlympics.com.

Data: U.S. Q2 SVOD Growth Cools, Except For Amazon Prime Video

With Netflix set to release second-quarter financials July 20, research firm Kantar suggests the fiscal period will be a wake-up call to U.S. subscription streaming video services when it comes to domestic growth.

Citing in-house data, London-based Kantar contends that a pandemic-related home confinement restrictions end, there has been a significant drop in the number of U.S. households taking out a new SVOD subscription in the past three months — down to 3.9% in Q2 2021 from 12.9% Q2 2020.

“This is the smallest growth in new subscribers we have recorded,” Jennifer Chan, consumer insight director at Kantar, wrote in a post.

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Among U.S. streaming platforms, Amazon Prime Video regained the top spot for new subscribers for the first time since Q3 2020. Prime Video gained market penetration, up three points to 58%, and ranked No. 1 in terms of new subscribers.

Kantar said Amazon is gaining subs through owned touchpoints such as offering a free trial and consumers visiting Amazon.com. Prime Video is currently among the highest for converted free trials at 31%, beaten only by Apple TV+ at 37%. Both factors indicate that Prime Video is still benefiting from the increase in Amazon Prime subscriptions taken out during lockdown.

Discovery’s branded SVOD platform, Discovery+, moved to No. 2 in terms of new subscribers, in just its second full quarter of operation. In Q2, Discovery+ generated one in 10 new SVOD subscribers according to the report.

The growth, combined with Prime Video, contributed to Netflix installed base declining to two-thirds of all U.S. subscribers — the behemoth’s lowest homeland penetration ever as streamer juggle increased competition. Meanwhile, the proportion of U.S. households who have a video subscription has remained consistent at 74.6%, meaning there are now 95.8 million households with subscriptions, as of June 2021.

Kantar said Disney+ series “WandaVision” was the top-rated title for the second quarter in a row, with Hulu’s “The Handmaid’s Tale” No. 2 and “Mare of Easttown” on HBO Max in third place.

Amazon Upping Pressure on Netflix

As well as gaining new subscribers, Prime Video’s average stacking of subscriptions increased from 2.6 to 2.8 year-over-year, compared with the market average of 3.1 to 3.8. This means there is less competition for viewership time and indicates that subscribers are getting what they need from fewer services.

When examining the reasons for satisfaction, the reports suggests Prime Video scores higher than the total market for touchpoints such as ease of use (48% vs 44%), the amount of original content (44% vs 41%) and value for money (44% vs 41%).

Over the past year, despite new entrants to the market such as HBO Max, Discovery+ and NBCUniversal’s Peacock, Amazon’s content acquisition has remained strong. This reflects the caliber of original content such as “The Boys” and “The Marvelous Mrs. Maisel.”

Kantar made no mention of Amazon’s $8.5 billion acquisition of MGM Studios.

“As people return to bricks and mortar stores, it will be interesting to see whether Prime Video’s original content can carry them through and prevent subscribers from canceling their Prime subscription,” Chan wrote.

Finally, Netflix’s share of SVOD-enabled U.S. households is at its lowest, down to 67%, from 74% in Q2 2020, and similarly its share of new subs hit 6% this quarter, down from 13% a year ago. Although the market share outranks the competition, the saturation of SVOD services may be resulting in Netflix subs trading the service in for a newer model, according to Kantar.

Whereas Disney+, Hulu and HBO Max take the top spots for content this quarter, Netflix comes in fourth and fifth position with “The Crown” and “Lucifer.”

“This is the first time they have missed out on a top three spot for content enjoyed for at least the past five quarters,” Chan wrote.

Indeed, Netflix went from having the lowest stacked subscriptions of the main services at 2.5 last year to three, meaning that Prime Video now has a lower average. This is another indication of Amazon managing to navigate the new landscape. In addition, the most common stacks for Netflix subs are Netflix, Prime Video and Hulu.

The report found that the cost of SVOD service stacking can quickly add up and Netflix subs cited saving money as the top reason (31%) for canceling service.

Interestingly, Netflix has the highest proportion of subscribers who say that someone else pays (27.4%), compared with Disney+ (26.3%) and Hulu (23.1%), suggesting a lot of account sharing is taking place.

Perhaps media attention around Netflix clamping down on account sharing has cast the streamer in a negative light among some subscribers. This may explain why Netflix received its lowest NPS score over the last five quarters with a score of 37, according to Kantar.

Stacked Subscriptions Continue to Climb

With three-quarters of U.S. households now accessing SVOD services, growth is slowing as subs now seek content rather than standalone gateways to streaming. In addition, with the rise in ad-supported VOD platforms, price sensitive consumers now have more options to drive down subscription costs.

HBO Max is launching an ad-supported option this month. For those stacking multiple subscriptions, $9.99 for HBO’s ad-free version is more attractive to a subscriber already paying $30 to $40 a month for SVOD, than Max’s $14.99 ad-free offer.

“If the content is there and the interface is good, consumers are still satisfied with ad-supported services,” Chan wrote.

Comcast to Stream Tokyo Summer Olympics Beyond Peacock Platform

Comcast July 13 announced plans to deliver the Olympic viewing experience beyond the Peacock streaming platform, and include Xfinity subscribers on X1, Flex and the Xfinity Stream app. And for the first time, Comcast will offer the Games live in 4K UHD with Dolby Atmos sound.

As the country prepares for the start of the pandemic-delayed Games that will be void of any spectators due to Delta variant concerns, Comcast is rolling out new features on Xfinity X1, Xfinity Stream and, for the first time, Xfinity Flex, to bring compelling Olympic stories to more viewers here in the U.S.

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“This year, new features make navigating the Games even easier and more personalized, taking the Olympics experience to a new level,” Rebecca Heap, SVP of video and entertainment services for Comcast Cable, said in a statement. “And now with Flex, we have the opportunity to leverage some of the best features of X1, like our voice remote and aggregated guide, to introduce the Olympics and all its passion, exhilaration and glory to even more Xfinity customers.”

“Comcast’s work elevating the Olympics viewing experience has set a new industry standard for how we bring consumers the live events they care about deeply,” added Mac Budill, president of networks distribution for NBCUniversal. “We know these capabilities mean more engagement, personalization and time spent with arguably the most anticipated sporting event of our lifetime.”

On Xfinity Flex, Comcast will offer streamers a X1-like Olympics destination that brings all the Olympics-related programming available to stream on the platform into one integrated experience easily accessible by saying “Olympics” into the Xfinity Voice Remote.

Anchoring the destination will be all of Peacock’s live and on-demand programming that’s offered free to all Flex customers, including six themed channels; four live-studio shows; live coverage of gymnastics, track & field and the U.S. Men’s Basketball Team, hundreds of short-form highlights and trending news clips; and several original docuseries and documentaries. Peacock’s programming will be curated alongside other Olympic-related programming from streaming services such as YouTube, HBO Max, Prime Video and more.

Flex customers wanting to experience more of the Games can quickly and easily upgrade to Xfinity TV via the Stream app so they can access NBC’s live coverage, including the Opening Ceremony and nightly Primetime Show, Telemundo and special access to Olympic Channel and Universo directly on their Flex device.

Comcast’s X1 set-top box will once again offer Xfinity TV customers the premiere Olympics viewing experience, offering aggregated, curated and personalized access to all 7,000 hours of NBCUniversal’s live, on demand, and streaming coverage of the Games — all in one place — on the TV and across mobile devices with the Xfinity Stream app.

Saying “Olympics” into the Xfinity Voice Remote will take customers to the Olympics destination, while special voice commands for athletes, sports, teams and featured nations will allow customers to get to their favorite Olympics content quickly.

X1 features include the first-ever fully-personalized experience across devices. With X1’s new personalization capabilities, customers can choose their favorite sports in just a few clicks to customize their Olympics destination, making it easier to find the live coverage they care about most alongside highlights of each chosen sport curated into their own personalized playlist. Any favorited sports will carry over to the Xfinity Stream app, so customers will see the same personalized experience when accessing the Games on the go.

  • Notifications for must-see moments. Customers will also have the option to receive notifications for their favorite sports and get live tune-in alerts for major moments and quick links to trending highlights directly on their TV and/or mobile device.
  • 100 editorially-curated playlists. Curated and updated in real-time by Xfinity sports editors with trending videos and breaking news, each playlist enables customers to lean in to choose the highlights they want to see or lean back and watch the stories of the Games unfold. The editors will
    create dedicated playlists for each Olympic sport, unique playlists for 30+ of the most-popular athletes, and more than a dozen themed playlists, such as “Gold Medal Moments,” “Best of Team USA,” “Record-Breakers,” “Epic Celebrations” and more.
  • The Olympics will be shown available live in 4K HDR with Dolby Atmos immersive audio, and X1 will offer customers full access. And for the first time, X1 customers with compatible devices will be able to experience all HDR coverage in Dolby Vision HDR. Live coverage will be available in most markets and include every night of the NBC primetime show, the Opening and Closing Ceremonies, along with popular sports like gymnastics, track & field, swimming, diving, beach volleyball, golf, and tennis.
  • Sport, Athlete, and Nation pages. Every sport, top athlete and major nation will have their own voice-enabled X1 destination, blending live, on demand and short form programming so that customers can stay up to date on the sports, personalities and teams they care about most. Each page will be refreshed and updated daily and showcase programming that’s airing now, upcoming coverage, and the best highlights and replays.
  • Spanish-language coverage and specialized experience. X1 and Stream will bring NBCUniversal’s 300 hours of Spanish-language coverage to customers at home or on the go, and special in-language voice commands, such as “Olimpiadas,” “natacion” and “medallero,” will help
    customers navigate the Games in Spanish.
  • Audio Description enabled for key Olympic moments. Audio description will be enabled on the Olympics primetime show and Opening and Closing ceremonies (including the 4K version) so visually impaired customers can enjoy the excitement of the Games with their friends and family.

Peacock Launching Regency-Era Dating Show

NBCUniversal’s Peacock streaming platform is entering the reality dating business. The SVOD/AVOD service July 7 announced the series order of “Pride & Prejudice: An Experiment in Romance,” a new Regency-style dating series that claims to bring romance back to dating.

A yet uncast heroine looking for her duke will be staged in a Regency-style castle in England, where a group of eligible suitors will have to win her heart and her court.

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Set against a backdrop of rolling hills, the heroine and suitors will experience carriage rides and boat rides on the lake to archery and handwritten letters to communicate, they will be immersed in a time-traveling quest for love. In the end, the heroine and her suitors will discover if the ultimate romantic experience will find them true love.

The series is an original format developed and produced by Endemol Shine North America in association with Shine TV. Anthony Dominici serves as Executive Producer with Sharon Levy, DJ Nurre, Michael Heyerman for Endemol Shine North America and Susy Price for Shine TV.

Universal to Move Pay 1 Movies to Peacock From HBO

Universal Pictures July 6 disclosed it will begin distributing feature films through NBCUniversal’s Peacock streaming service, instead of HBO, in the Pay 1 window beginning in 2022.

The move, which impacts Universal franchises such as “Jurassic World,” “Fast and Furious” and “Despicable Me,” is aimed at bolstering Peacock sign-ups in addition to offering third-party distributors non-exclusive access. Specifically, Peacock will have exclusive access for the first four months and last four months of the 18-month Pay 1 window. Select third-party streamers and/or streaming service will have access to the movies during the middle 10-month period.

The unconventional pay-one structure mimics Universal’s new distribution deals with theaters that enables it to offer theatrical titles into the premium VOD window just 17 days after their box office debut depending on ticket sales.

“Since launching Peacock just one year ago, we have seen incredible viewership of movies and continue to expand our catalog with a range of films for every fan and occasion,” Matt Strauss, chairman of direct-to-consumer and international at NBCUniversal, said in a statement. “Universal Filmed Entertainment Group has been a fantastic partner and we are excited to not only bring their amazing slate of blockbuster films and beloved franchises to Peacock in the first-pay window, but also provide a steady stream of fresh, original films exclusively for Peacock customers throughout the year.”

By showcasing content across multiple platforms throughout the Pay 1 window, Universal says the titles will constantly refresh across the streaming ecosystem ensuring no title or platform is oversaturated.

This approach allows multiple audiences across a variety of streaming services to experience Universal’s award-winning and critically acclaimed film slate, according to Peter Levinsohn, vice chairman and chief distribution officer of UFEG.

“This new dynamic Pay 1 agreement demonstrates UFEG’s continued commitment to building a film ecosystem that allows filmmakers and artists to reach the broadest possible audience, celebrates and strengthens the theatrical experience, and, above all, empowers fans to experience the films they love on their own terms,” Levinsohn said.

Survey: Almost Two-Thirds of U.S. Video Streamers Have Switched From Ad-Free to Ad-Supported Services

Almost two-thirds (60%) of American video streamers said they have switched from ad-free to ad-supported streaming services in the past year, according to a survey from Piplsay, a global consumer research platform.

Meanwhile, 28% of them said they had completely switched to ad-supported streaming services.

Half (49%) of Americans were extremely satisfied with the content offered on ad-supported streaming services.

Hulu (34%) and Peacock (23%) were the top choices for paid and free ad-supported streaming services, respectively.

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Piplsay surveyed more than 27,800 people in the United States over the past week.

Peacock To Stream All NHL Stanley Cup Final Games

NBCUniversal’s Peacock streaming service July 1 announced that all remaining 2021 Stanley Cup Final hockey games will stream on the service as they are broadcast live on NBC.

Game 3 between the Tampa Bay Lightning and Montreal Canadiens begins July 2 at 8 p.m. ET from Bell Centre in Montreal. NBC Sports’ Kenny Albert will handle play-by-play duties alongside U.S. Hockey Hall of Fame member Eddie Olczyk (analyst) and former NHL goalie Brian Boucher (‘Inside-the-Glass’ analyst).

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The following schedule details NBC Sports’ remaining coverage of the 2021 Stanley Cup Final:

Date Coverage Network/Platform Time (ET)
Fri., July 2 Game 3 – Tampa Bay at Montreal NBC/Peacock 8 p.m.
Mon., July 5 Game 4 – Tampa Bay at Montreal NBC/Peacock 8 p.m.
Wed., July 7 Game 5 – Montreal at Tampa Bay* NBC/Peacock 8 p.m.
Fri., July 9 Game 6 – Tampa Bay at Montreal* NBC/Peacock 8 p.m.
Sun., July 11 Game 7 – Montreal at Tampa Bay* NBC/Peacock 7 p.m.

*if necessary

The Stanley Cup Final is the latest addition to Peacock’s growing sports programming with upcoming live sports coverage on the service, including the ongoing Tour de France bicycle race, 2020 Tokyo Olympics and Paralympics, Premier Lacrosse League, INDYCAR, Premiership Rugby, the 2021-22 Premier League season, 2021 Sunday Night Football, and Super Bowl LVI. Peacock Originals streaming on the service now include “Lost Speedways,” hosted by Dale Earnhardt, Jr.; “Golden: The Journey of USA’s Elite Gymnasts”; “My Pursuit: Life, Legacy & Jordan Burroughs”; “The Greatest Race”; “Michael Phelps: Medals, Memories & More”, and “In Deep With Ryan Lochte.” Peacock also offers daily sports programming on the NBC Sports channel which streams Peacock original “Brother From Another,” as well as “The Dan Patrick Show,” “PFT Live” and “The Rich Eisen Show.”

All coverage of the Stanley Cup will be available on Peacock Premium. Viewers can sign up at peacocktv.com. Peacock is currently available across myriad devices. Peacock Premium is included at no additional cost for Comcast’s eligible Xfinity X1 and Flex customers and Cox Contour customers.

Comcast Seeking to Jumpstart Peacock Sub Growth via Connected TVs

Comcast reportedly is working with Chinese TV manufacturer Hisense and Walmart to market a line of connected televisions featuring the Peacock app, among others.

The media giant reported 42 million Peacock sign-ups through the first quarter (ended March 31). While the tally may seem large considering the AVOD/SVOD platform’s launch just nine months prior, the number of actual paying subs (10 million, according to The Walt Street Journal) suggests the service needs some help.

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Peacock will figure prominently next month during the pandemic-delayed Tokyo Summer Olympics, streaming some marquee events live — to paid subscribers.

Increasing that paid base — at a time when rivals Netflix, Amazon Prime Video and Disney+ have a combined 450+ million subs — has become a major goal for Comcast senior management.

Speaking May 26 on the virtual JPMorgan 49th Annual Global Technology, Media and Communications Conference, CFO Michael Cavanagh shed further light on the metrics, saying about one-third (or 13.8 million) of sign-ups use Peacock on a monthly basis. How many of them are paying a subscription remains unclear.

“We certainly would like to see more signups, more hours used,” Cavanagh said, adding the platform remains a work-in-progress convincing users to stream live sports (Premier League soccer), original sitcoms such as “Rutherford Falls,” “The Office” re-runs and live news going forward.

Earlier this month, NBCUniversal and Samsung announced that Peacock would available on Samsung Smart TVs. The partnership is noticeable since Samsung markets its own branded ad-supported streaming video platform.

“Samsung is a powerful platform and we are excited to bring Peacock to millions of their dedicated streamers across the country,” said Maggie McLean Suniewick, president of business development and partnerships for Peacock.

Indeed, Comcast wants to use Peacock as lure to entice CE manufacturers to incorporate the platform as a conduit for third-party apps linked to the internet, similar to what Roku, Amazon Fire TV, Apple TV and Google Chromecast market.

The Journal reports that under the project name “PlatCo,” the cable TV giant is working to develop a line of connected TVs manufactured by China’s Hisense and sold in Walmart stores under the chain’s onn brand. Walmart also works with Roku for onn-branded soundbars.

“We’re learning as we go [on Peacock],” Cavanagh said. “And that is shaping our plans as we go forward. We’ve brought content production back. Working on getting Peacock on other platforms.”

Peacock Gets Amazon Fire TV Distribution

NBCUniversal’s SVOD/AVOD platform Peacock is finally getting distribution on Amazon Fire TV — a gateway (along with Roku) the streaming service has lacked since launching a year ago. The absence, say many observers, has contributed to sluggish subscriber growth for Peacock, while app downloads have increased.

NBCUniversal and Amazon disclosed that Peacock, along with 15 network apps, would be made available on Fire TV and Fire tablets in the United States beginning June 24. Amazon, along with Roku, reportedly represent gateways to 70% of connected homes domestically.

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In a virtual call last month with a Wall Street investor group, Comcast Corp. chairman/CEO Brian Roberts said he was looking for more Peacock sign-ups going forward.

Comcast reported 42 million Peacock sign-ups (not subscribers) through the end of the fiscal period ended March 31. But that tally includes three access options, including a free ad-supported option with limited content; a $4.99 monthly option with ads; and a $9.99 ad-free tier.

The Wall Street Journal last month reported that only about 10 million people actually pay for Peacock on a monthly basis.

Peacock to Stream Tokyo Olympics Live, Including Gymnastics, Track & Field, and Basketball 

Peacock June 23 announced it will launch a Tokyo Olympics destination on July 15, featuring live coverage of some the Games’ marquee events, including gymnastics, track & field, and the U.S. men’s basketball team’s pursuit of their fourth straight gold medal. In addition, Peacock will feature new daily live shows, original programming, Olympics channels, full event replays and curated highlights of NBC’s Olympics coverage.

All Tokyo Olympics programming will be available to stream for free (with ads), with the exception of men’s basketball live coverage that will be available to Peacock Premium subscribers. The platform will feature live coverage every morning of men’s and women’s gymnastics and men’s and women’s track and field.

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Matt Iseman and Akbar Gbajabiamila will host Peacock’s morning show ”Tokyo LIVE.” Two-time Olympic medalist Laurie Hernandez will serve as a studio analyst for gymnastics along with Olympic medalist Bridget Sloan and three-time Olympian John Roethlisberger calling the action live across all men’s and women’s gymnastics events: the team finals, the all around competition, and individual event finals.

Peacock will stream the fastest women and men in the world competing for gold in the 100 meter on July 31 and Aug. 1, respectively. Track & Field live coverage also includes the 4 x 100 meter relay, 4 x 400 meter relay, 200 meter and 400 meter. Bill Spaulding will call track & field play-by-play alongside Olympian analysts Tim Hutchings and Alysia Montano.

As home to men’s basketball, Peacock will stream live coverage of the games, beginning with USA vs. France on July 25. Bob Fitzgerald will call play-by-play alongside analysts Fran Fraschilla and Vince Carter, gold medalist and eight-time NBA All-Star.

Peacock will make it easy for fans to catch up and keep up on the Tokyo Games with new hosts and contributors, channels, curated playlists, highlights, and full event replays.

Amber Ruffin, host, writer and executive producer of Peacock’s late-night series ”The Amber Ruffin Show,” will be on the ground in Tokyo providing her own unique, comedic analyses of the competition, as well as a look-back at her own experiences in the world of sports.

Former ESPN host Rich Eisen will spearhead “Tokyo Gold,”  a daily, comprehensive look at the most compelling performances of the day including in-depth stories, expert analysis, and athlete interviews.

Lindsay Czarniak, Lolo Jones and MJ Acosta-Ruiz will host ”On Her Turf at the Olympics,” the first NBC Olympics show dedicated to covering women’s sports at the Games. Katie Ledecky, Allyson Felix, Alex Morgan, April Ross, and Alix Klineman will be among athletes featured.

Cari Champion and ex-ESPN host Kenny Maynewill host “Tokyo Tonight,” which will bring fans into the Games with quick turnaround highlights as well as interviews and feature stories every evening. Jac Collinsworth will serve as contributor to Tokyo Tonight on-location in Tokyo.

“Tokyo LIVE,” “Tokyo Gold,” “On Her Turf at the Olympics” and  “Tokyo Tonight” all stream daily on ”Tokyo Now,” which will be complemented by five additional channels, including:

  • Great Moments: launching June 23, a collection of the most thrilling moments of past Olympics
  • Meet the Olympians: profiles and documentaries about top athletes, past and present
  • Must-See Moments: buzziest moments from past Games​​
  • Team USA: highlights of Team USA competing for gold medals in Tokyo​​
  • Tokyo Flame: an always-on livestream of the Olympic flame​ for people who just want to bask in the glow of the Games

 

will curate highlights and full event replays by sport to make it easy for fans to stay current on the 7,000 hours of NBC Olympics coverage.

In addition to Olympics-focused Peacock Originals already available to stream, including: “The ’96 Effect,” “Michael Phelps: Medals Memories and More,” “The Greatest Race,” “In Deep with Ryan Lochte,” and “My Pursuit: Life, Legacy & Jordan Burroughs, Peacock will continue to roll out new original programming leading up to and throughout the Olympics, including:

  • “Olympic Highlights with Kevin Hart and Snoop Dogg”: This funny commentary series, co-hosted by sports and Olympics enthusiasts Kevin Hart and Snoop Dogg, will recap the Olympics’ most impressive displays of athleticism, as well as the moments that don’t go as planned. Kevin and Snoop will be your comedy guides through the Tokyo Olympics. The series is produced by Hart’s LOL Studios. Paul Pawlowski will serve as showrunner and executive producer, along with executive producers Hart, Jeff Clanagan, and Candice Wilson Cherry.
  • “For Ball and Country”: With the USA Men’s Basketball Team’s fourth consecutive gold medal on the line at the upcoming Tokyo Olympic Games, there is much at stake. The show will follow the greatest men’s basketball players in America as they set aside their on-court rivalries and form a star-studded team to represent their country. In addition to an all-access look at the 2021 team’s training camp in Las Vegas, the series goes into USA Basketball video vault with never-before-seen footage of this storied program. From the iconic 1992 team to the “Redeem Team” to today, the documentary will provide a unique look into some of the greatest teams ever assembled. The show is produced by Winik Media in association with USA Basketball and NBA Entertainment.
  • “Golden”: This series follows elite American gymnasts Laurie Hernandez, Morgan Hurd, Sunisa Lee, Konnor McClain, and MyKayla Skinner on their individual and intertwining journeys as Team USA hopefuls leading up to the Tokyo Olympics. The series reveals how their preparation for the Games was fundamentally altered by the pandemic, over a five-month period as they continue their grueling training regimens.
  • The Sisters of ’96; The 1996 USA Women’s Olympic Soccer Team: When the U.S. Women’s National Team made it to the Olympic soccer in Atlanta, their gold medal match was not fully televised. Now, Peacock is making it available in full for the first time and debuting an hour-long special that reunites stars Brandi Chastain, Joy Fawcett, Julie Foudy, Kristine Lilly, Shannon MacMillan, Briana Scurry, and Tisha Venturini. For the first time, the women will come together on the field where they played that inaugural Olympic final to watch the match together and give viewers have a front-row seat as they recount their victory and the lasting legacy of their team.