‘The Power of We: A Sesame Street Special’ Addressing Racism to Stream on HBO Max, PBS Kids Oct. 15

Sesame Workshop, the nonprofit educational organization behind “Sesame Street,” will address racism — and model how children can stand up to it — in The Power of We: A Sesame Street Special to stream on HBO Max and PBS Kids starting Oct. 15.

Designed as a co-viewing experience for children and families, the special will also debut on PBS stations the same day and will re-air throughout October and November on PBS stations and the PBS Kids 24/7 channel.

“‘Sesame Street’ has the ability to entertain children while explaining complex issues like no other program and equips families and caregivers with the support they need to have empathetic conversations,” Kay Wilson Stallings, EVP of creative and production at Sesame Workshop, said in a statement. “We believe that this moment calls for a direct discussion about racism to help children grasp the issues and teach them that they are never too young to be ‘upstanders’ for themselves, one another, and their communities.”

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The Power of We features Elmo and Abby Cadabby, who are joined by 6-year-old Muppet Gabrielle and her cousin, 8-year-old Tamir, as they learn how to become “upstanders” to unfair treatment based on skin — or fur — color. Current and former “Sesame Street” human cast members Alan, Charlie, Chris, and Gordon take part in the special alongside celebrity and musical guests Yara Shahidi, Christopher Jackson and Andra Day. The Power of We includes two new songs, “How Do You Know?” and “Listen, Act, Unite!,” the latter written and performed by Jackson and featuring Day.

Sesame Workshop has also created a companion guide for families and caregivers to use as they discuss the special with children, available at SesameStreet.org/PowerofWe.

PBS Appoints Marketing VP

PBS Distribution has been appointed Tonya Harley VP of marketing.

Harley will lead marketing and communications, supporting multiple brands and businesses, with a focus on customer acquisition and retention strategies for the company’s direct-to-consumer subscription businesses — PBS Masterpiece, PBS Kids, PBS Living and newly launched PBS Documentaries — on Prime Video Channels.

“Tonya is an Emmy-award winning marketing professional with a proven track record of successfully delivering results for clients that exceed expectations,” PBS Distribution co-president Andrea Downing said in a statement. “She brings keen analytical skills and experience across a wide range of industries, and her ability to create targeted and efficient media plans to drive acquisition across broadcast and digital platforms will support our key primary initiatives perfectly.”

Harley joins PBS Distribution from BCD Travel, where she led their hotel marketing team as the director of strategic marketing. She was responsible for building a modern brand identity, designing social media campaigns to drive engagement, and overseeing the creative development, social media, content development, sales training, and public relations to support product launches.

Prior to working for BCD Travel, Harley was a senior marketing strategist with Advito. During her five years there, she built a strategic vision for developing digital products to help clients reduce travel costs while building client retention and loyalty, and led a cross-functional team in creating the product strategy, positioning, and marketing plan to drive new business.

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Before joining Advito, she spent five years at Liberty Mutual Insurance, culminating in the role of manager of national advertising. She was responsible for more than $125 million in creative and media spend, focusing on the strategy and creative development of brand television, direct-response television, and digital and field marketing. Harley built the first-ever marketing portal for field sales agents to create brand consistency across the organization while helping agents leverage marketing tactics to boost sales.

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Early in her career, Harley’s experiences were rooted in client management at Argus Communications, where she developed omni-channel marketing campaigns for her clients. She saw her strategic recommendation come to life as a television ad that was nominated and won a National Academy of Arts & Sciences Emmy Award for “Outstanding Community or Public Service Single Spot” TV.

‘Arthur: The Ultimate Friendship Collection’ Coming to DVD Aug. 11 From PBS

PBS Distribution Aug. 11 will release Arthur: The Ultimate Friendship Collection on DVD.

The three-disc collection features more than 10 hours of friendship-themed Arthur episodes in a 48-episode compilation. In the collection, children will watch as Arthur learns how to work with teams, look out for friends and family, and navigate the everyday situations that Arthur and his friends find themselves in.

Arthur plays on a baseball team, Muffy temporarily stays with her friend, Francine, where she has to share a room (and even eat leftovers), Buster returns home after a long exotic vacation, and Arthur gets nervous their friendship won’t be the same.

Arthur, Francine, and Buster must complete a report on ancient Rome in “Team Trouble.” Will they be able to work together to complete the school assignment? Then, in “D.W., Bossy Boots,” D.W. loves to get her own way. Can she learn how to be nicer to her friends to continue playing with them on the playground?

‘Hero Elementary’ Premiering on PBS Kids Prime Video Channel in June

PBS Distribution in June is premiering the new PBS Kids program “Hero Elementary” on the PBS KIDS Prime Video Channel.

The first volume is available now, with the second due June 19.

In the series, viewers learn about science through a group of students attending a school for superheroes led by their quirky teacher, Mr. Sparks. The team works together to solve problems and help make the world a better place.

In volume one, they chase a giant ball through Citytown in “With a Little Push/Track that Pack!” To save the day, the team uses hands-on investigation and learns that pushing an object can start or stop its movement. The crew also reunites a young bird with its parents, rescues a kitten that’s on the loose, and investigates why decorations at a young girl’s birthday party are suddenly whisked away, among other adventures.

In volume two, the heroes can’t find Fur Blur in “Where’s the Fur Blur/The Blob,” so they use their five senses to track her throughout the school. Then, a bird takes AJ’s twig-cam and flies off with it while sending footage of its flight in “All Over the Map/Lights go Down in Citytown.” Plus, the crew looks forward to seeing a meteor shower, learns how to recognize the signs of changing weather, and more.

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Also available on the channel in June is the fifth installment of “Let’s Go Luna!” Andy is asked to help make a simple repair to the stairs of the family trailer in “Stairway to Art Day/Melvini Madness,” and in the process, he learns all about making great art in modest places. Then, Andy helps make a Rio Carnival float. Plus, Carmen volunteers to play the accordion for a friend in “The Big Squeeze/Meet the Presses,” and Leo becomes a reluctant caregiver of an orphaned baby elephant in “Me and My Elephant/Mukandi’s Farm.”

‘PBS Kids: 15 Pet-tastic Tails’ and ‘Berenstain Bears’ DVDs Available in May From PBS

The DVD titles PBS Kids: 15 Pet-tastic Tails, with multiple episodes from popular PBS shows, and a third volume of “The Berenstain Bears” are available in May from PBS Distribution.

The 15-episode PBS Kids: 15 Pet-tastic Tails features episodes from “Arthur,” “Daniel Tiger’s Neighborhood,” “Molly of Denali” and “Nature Cat,” among others. Kids learn about responsibility, compassion and caring for others with stories on everything from dogs and cats to hamsters and turtles. In “Daniel Tiger’s Neighborhood,” Daniel and his classmates release their classroom pet named Ducky after he’s grown too big in “Duckling Goes Home,” and in “Wild Kratts,” Chris and Martin unpack from an adventure, only to discover a wolf pup in their bag in the “Little Howler!” episode. “Winter Champions,” a special bonus episode from “Molly of Denali,” is also included.

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In The Berenstain Bears: Tree House Tales Vol. 3 children join Papa Bear, Mama Bear, Sister and Brother for more adventures. When Sister must write about a bear she admires the most for a school project in “The Giddy Grandma,” she quickly learns just how many awards and trophies Grizzly Gran won in her younger years. Then, in “Car Trip,” the cubs are excited about going on a family trip — until they find out the destination isn’t Grizzlyland, but instead a tour of Bear Country’s national parks.

Finally, the cubs are sad when they hear that their friends down the street are moving away in “Moving Day.” Brother and Sister learn about the positive side of moving — new adventures and new friends.

‘Molly of Denali’ Streaming on PBS Kids Prime Video Starting July 19

“Molly of Denali,” the first nationally distributed animated series in the U.S. to feature a Native American and Alaska Native lead character, will begin streaming on PBS Kids Prime Video Channel July 19.

The series premieres on PBS Kids July 15th. It follows Molly, her dog Suki and her friends Tooey and Trini on their daily adventures in Alaska.

Also streaming in July are several volumes of “Super Why!,”where kids learn how to read through adventures in Storybrook Village, a three-dimensional world behind shelves in the library, and a new volume of “Daniel Tiger’s Neighborhood,” where kids join Daniel and his friends in the Neighborhood of Make-Believe.

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The subscription rate for the PBS Kids Prime Video channel is $4.99 per month with an Amazon Prime or Prime Video subscription.

PBS Kids Launches Spanish-Language Shows on Amazon Prime Video Channel

PBS Distribution has launched Spanish-language versions of a variety of PBS Kids programs on the PBS Kids Amazon Prime Video Channel.

Spanish-language versions of “Daniel Tiger’s Neighborhood,” “Dinosaur Train,” “Scigirls,” “Cyberchase” and “Caillou” debuted on the PBS Kids Amazon Prime Video Channel May 24.

“We’re excited to expand our PBS KIDS channel offering to include a selection of episodes presented in Spanish,” said Andrea Downing, co-president, PBS Distribution, in a statement. “Our aim is to provide educational and entertaining programming for all kids, and this expansion helps further that mission.”

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The launch includes a total of 30 episodes of PBS Kids programming available in Spanish. Subscribers of the PBS Kids Amazon Prime Channel will not need to pay any extra fee for the newly available programs.

PBS Kids’ ‘20 Incredible Tales’ Now on DVD

PBS Distribution Feb. 5 released PBS Kids: 20 Incredible Tales on DVD, featuring 20 stories from 13 different PBS Kids series.

Children can watch as their favorite PBS Kids characters take on problems and save the day. In the “Daniel Tiger’s Neighborhood” episode “Super Daniel!,” kids follow Daniel Tiger as he pretends to be the superhero.

In the “Odd Squad” episode “Jinx,” Oscar and Dr. O save the day when all of Odd Squad comes down with a case of the jinx.

The “WordWorld” episode “Superhero Sheep” sees Sheep become WordWorld’s first superhero while saving the day with the letter S.

Other shows featured on the DVD include “Dinosaur Train,” “Caillou,” “Ready Jet Go,” “Super Why!,” “WordGirl,” “Peg + Cat,” “Arthur,” “Nature Cat,” “Splash and Bubbles” and “Wild Kratts.”

Episodes featured on this DVD also stream on the PBS Kids Prime Channel.

PBS Distribution Appoints Jen Robertson Marketing VP

PBS Distribution has appointed Jen Robertson to the newly created role of VP of marketing.

In this new position, Robertson will lead marketing and communications strategy supporting multiple brands and businesses including retail, ecommerce, transactional and subscription video-on-demand with a focus on customer acquisition and retention strategies for the company’s direct-to-consumer subscription businesses, including PBS Masterpiece and PBS Kids on Prime Video Channels, according to a company press release.

“Jen has a proven track record of successfully delivering results for media companies that exceed expectations in this ever-changing digital landscape,” said PBS Distribution co-president Andrea Downing in a statement. “Her leadership role at PBS Distribution fits perfectly into our key primary initiatives — to deliver high quality services and products to consumers and providing value for PBS viewers and stations in innovative and unprecedented ways.”

Robertson joins PBS Distribution from Global Series Network International’s Walter Presents. There she served as GM, responsible for the U.S. operations and partnership development of the streaming service, which is a joint venture between the U.K.’s Channel 4 and GSN.

Prior to working for GSN, Robertson spent 15 years at AMC Networks, culminating in the role of SVP, digital media and business development, for AMC’s WE tv. She was responsible for developing a strategic vision to extend WE tv’s brand via advanced media platforms. Robertson oversaw social media, content development and the direction for the network’s group of digital properties and initiatives, including online, VOD, EST, TV Everywhere and OTT.  Robertson led digital initiatives including WE-D, the first-ever second screen app for TV to utilize 360-degree camera technology, and the WE Insider Panel, the network’s first crowd-sourced consumer insights tool, according to the release.