PBS Distribution has appointed Jen Robertson to the newly created role of VP of marketing.
In this new position, Robertson will lead marketing and communications strategy supporting multiple brands and businesses including retail, ecommerce, transactional and subscription video-on-demand with a focus on customer acquisition and retention strategies for the company’s direct-to-consumer subscription businesses, including PBS Masterpiece and PBS Kids on Prime Video Channels, according to a company press release.
“Jen has a proven track record of successfully delivering results for media companies that exceed expectations in this ever-changing digital landscape,” said PBS Distribution co-president Andrea Downing in a statement. “Her leadership role at PBS Distribution fits perfectly into our key primary initiatives — to deliver high quality services and products to consumers and providing value for PBS viewers and stations in innovative and unprecedented ways.”
Robertson joins PBS Distribution from Global Series Network International’s Walter Presents. There she served as GM, responsible for the U.S. operations and partnership development of the streaming service, which is a joint venture between the U.K.’s Channel 4 and GSN.
Prior to working for GSN, Robertson spent 15 years at AMC Networks, culminating in the role of SVP, digital media and business development, for AMC’s WE tv. She was responsible for developing a strategic vision to extend WE tv’s brand via advanced media platforms. Robertson oversaw social media, content development and the direction for the network’s group of digital properties and initiatives, including online, VOD, EST, TV Everywhere and OTT. Robertson led digital initiatives including WE-D, the first-ever second screen app for TV to utilize 360-degree camera technology, and the WE Insider Panel, the network’s first crowd-sourced consumer insights tool, according to the release.