Netflix Cancels Kids Binge-Viewing Rewards Program

Netflix reportedly has canceled a controversial program that rewarded children for binge-viewing programs.

“We’ve concluded the test for patches and have decided not to move forward with the feature for kids,” Netflix said in a statement. “We test lots of things at Netflix in order to learn what works well – and what doesn’t work well – for our members.”

The trial campaign on Netflix Kids offered digital “patches” to kids for watching select original shows. Shows featured red locks on the menu page kids could unlock.

Reaction to the campaign – once leaked on social media – was largely negative with many people confused by the locks and others dismayed Netflix would incentivize children to watch more television.

“Netflix has gamified TV watching by offering ‘patches’ to children who watch their shows,” tweeted Brian Buffington, a teacher at South Hart Elementary School in Hartwell, Ga. “I love micro-credentials, but for watching ‘Rugrats’ and ‘Care Bears’…geez.”