Average Price of Hacked Streaming Account on Dark Web About $12

The average price of a hacked streaming account on the dark web is around $12, according to a study by NordVPN.

The average prices for the most popular streaming platforms are Netflix at $9.68, Amazon Prime at $14.78, Disney+ at $16.56, HBO at $3.52 and Hulu at $10.21.

“The technique criminals often use for hacking streaming accounts is called credential stuffing,” Daniel Markuson, a cybersecurity expert at NordVPN, said in a statement. “Credential stuffing includes exploiting emails and passwords that were leaked in big data breaches. Once criminals get them,  they try the same credentials for other accounts a person owns. Because many people have a bad habit of using the same credentials for most of their online accounts, this usually works out.” 

According to NordPass, the most popular passwords that consumers use include “123456,” “password” and “12345.”

How can consumers tell if their streaming account has been hacked?

The hack is easy to notice if the credentials get changed. Hackers can change a user’s email address and password to take over accounts and later sell those credentials on the dark web. In situations like this, when a user can no longer log in to their account using the credentials they used before, it is best to contact the service provider to regain control of the account, according the NordVPN.

In some cases, hackers will gain access to an account and leave the credentials alone in the hopes that they can keep using an account without the owner knowing. They could also sell those credentials so that their client on the dark web can use the account. In this situation, it’s important to keep an eye out for strange viewing activity on the account, according the NordVPN.

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“Streaming accounts are easy to restore if they get hacked, but they can give out information about their customers for cybercriminals to use in the future. So it is better to be safe than sorry and protect all of your accounts in advance,” Markuson said in a statement.

Some protective tips include:

  • Use lengthy, complex, and unique passwords for every online account you have. Better yet, employ a password manager that can generate strong passwords and store them for you in one safe place.
  • Go through the privacy settings of your online accounts to check if you can make them even more secure. Invoke all recommended security settings and enable two-factor or multi-factor authentication where possible.
  • If one of your online accounts gets affected by a data breach and you use the same or similar passwords anywhere else, change them immediately to protect them from getting hacked too, exposed on password dumps, or used in credential-stuffing attacks.
  • Stay alert and check your accounts for suspicious activity. If you notice something unusual, report the incident to the service provider. Suspend your account, or better yet, delete it and create a new one.

Interpret: 18% of U.S. Subscribers to Cable or Streaming Services Share Passwords

Nearly one-fifth (18%) of all U.S. subscribers to cable or streaming services report using another household’s password and 18% report sharing a password with another household, according to data from Interpret’s VideoWatch.

Another 9% of consumers indicate that they split the cost of a single subscription service and then share that service’s password with other households.

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Password sharing has taken center stage after Netflix in a recent financial report blamed it for poor results. Netflix executives are looking at an ad-based tier to give consumers a lower-priced option. Given that 48% of Netflix subscribers watch ad-supported content from other streaming providers, an ad-based version of Netflix could be a winner, according to Interpret.

Study: 58% of Survey Respondents Purchased Third-Party SVOD Login Details/Passwords Online

In addition to reportedly losing billions annually in lost revenue due to password sharing, new data suggests the black market for third-party login details and passwords is big business.

Credential sharing continues to be a hot topic as more businesses turn to subscription-based revenue models. Netflix’s recent efforts to mitigate exposure is the latest example. Red Points, a brand-protection services company, surveyed 1,000 U.S. adults to better understand if they sell their personal login details and passwords for streaming services such as Netflix, Hulu, Spotify, Twitch, Microsoft Office, Disney+, HBO Max and Peacock, among others.

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Notably, 40% of respondents said they have resold their login details and password; out of those that are using someone else’s personal login details, 58% paid for the information online. Last November, data from KillTheCableBill.com found that a majority (54%) of Netflix subscribers share with friends outside the home.

Separate data from Citi Global Markets analyst Jason Bazinet contends the SVOD behemoth is losing about $6.2 billion each year from lost revenue when non-subs stream content using someone else’s password.

Red Points found that 51% of respondents said they are currently using someone else’s personal login details and passwords for streaming services. Another 40% said they have resold login details and passwords for streaming services, with 66% of 18-30-year-olds purchasing access to login details and passwords online.

About 65% respondents resell personal login and passwords information on social media; 64% resell on e-commerce websites; 56% resell on marketplaces; and 56% resell on end-to-end encrypted messaging sites.

Analyst: Password Sharing Costs Netflix $6.2 Billion Annually

Netflix recently began cracking down on subscribers sharing their passwords with non-members, and with good reason. New data from Citi Global Markets analyst Jason Bazinet contends the SVOD behemoth is losing about $6.2 billion each year in potential revenue when non-subs stream content using someone else’s password.

Specifically, Bazinet contends subscription streaming video services in the U.S. lose about $25 billion annually from shared passwords. Netflix’s 2020 revenue totaled $25 billion.

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“As streaming services move to center stage, thwarting this theft will be of growing importance for shareholders,” Bazinet wrote in a note.

Research firm Magid suggests 33% of all subs across the SVOD market in the U.S. share passwords, while Bank of America Securities contends Netflix could significantly enhance sluggish domestic sub growth by getting tougher on shared passwords.

“And cracking down on that could be a potential tailwind to net additions,” BofA analyst Nat Schindler wrote in a recent note.

Schindler says Netflix has around 204 million paid global subscribers, while adding a record 37 million new subs in 2020. But citing an internal survey, the analyst said the SVOD giant could have added even more subs.

“In our streaming survey, we asked a pool of Netflix subs if they shared the service with another household … and 26% said they did, and 50% of these said it was shared with family in multiple locations,” Schindler wrote.

The analyst suggests Netflix offer a lower-cost subscription tier for budget-conscious consumers, which, when combined with a crackdown on password sharing, would provide “a boost to net subscriber adds.”