‘The Crown’ Joins ‘Mandalorian’ Among Parrot’s Most-Demanded Digital Originals

The Disney+ live-action “Star Wars” series “The Mandalorian” topped Parrot Analytics’ digital originals rankings for a fifth-straight week the week ended Nov. 21, and also held onto the top spot on Parrot’s list of all TV shows for a third week. with 99.5 times the demand of an average TV series after a 1.2% increase in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity.

The show’s success continues to buoy other “Star Wars” content, with the Disney+ animated series “Star Wars: The Clone Wars” climbing a spot to No. 4 after an 11.3% increase in demand gave it 39.1 times average demand.

Netflix’s “The Crown” moved up to No. 2 on the digital originals chart after all 10 episodes of its fourth season became available Nov. 15. The latest season chronicles Queen Elizabeth’s life in the 1980s dealing with Prime Minister Margaret Thatcher and her son Prince Charles’ marriage to Princess Diana. Demand was up 141.3% from the previous week, when it was No. 10. It had 71.8 times average demand. It was No. 4 on the overall TV series list.

That pushed Netflix’s perennially popular “Stranger Things” down a spot to No. 3 on the digital originals chart, with 46.3 times average demand and expressions down 11.1%.

HBO Max’s “Titans” dropped to No. 5 on the digital originals chart with 36.4 times average demand, with expressions up 2.1%.

CBS All Access’ “Star Trek: Discovery” dropped three spots to No. 6 after a 0.7% drop in demand expressions to give it 36 times average demand.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 2 overall TV series was “SpongeBob SquarePants,” with 97.7 times average demand.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

‘Mandalorian’ Keeps No. 1 Spot on Parrot’s Most-Demanded TV Shows Chart

The Disney+ live-action “Star Wars” series “The Mandalorian” topped Parrot Analytics’ digital originals rankings for a fourth-straight week the week ended Nov. 14, and also held onto the top spot on Parrot’s list of all TV shows for a second week. with 96.9 times the demand of an average TV series after a 1.5% increase in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity.

The show’s success continues to buoy other “Star Wars” content, with the Disney+ animated series “Star Wars: The Clone Wars” climbing two spots to No. 5 after a 9% increase in demand gave it 34.6 times average demand. The recent third episode of the second season of “The Mandalorian” was essentially an extension of story arcs from both “Clone Wars” and another animated series, “Star Wars: Rebels.”

Holding at No. 2 on the digital originals chart, and taking No. 8 among overall TV shows, was Netflix’s perennially popular “Stranger Things,” which saw demand expressions fall 9.7% to give the show 51.3 times average demand.

Warping into the third spot on the digital originals chart was CBS All Access’ “Star Trek: Discovery,” which rose two spots after a 5.6% bump in demand expressions to give it 35.7 times average demand.

HBO Max’s “Titans” remained at No. 4 on the digital originals chart with 35.2 times average demand, with expressions up 2.4%.

Netflix’s “The Crown” moved into the top 10 in anticipation of the new season premiering Nov. 15. Demand was up 14.7% from the previous week, when it was No. 11. It had 29.3 times average demand.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 2 overall TV series was “SpongeBob SquarePants,” with 88.4 times average demand.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

‘Mandalorian’ Pushes to Top of Parrot’s Most-Demanded TV Shows Chart

The Disney+ live-action “Star Wars” series “The Mandalorian” topped Parrot Analytics’ digital originals rankings for a third-straight week the week ended Nov. 7. It also moved into the top spot of Parrot’s list of all TV shows with 96.7 times the demand of an average TV series. It had a 33.8% increase in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity.

Holding at No. 2 on the digital originals chart, and taking No. 6 among overall TV shows, was Netflix’s perennially popular “Stranger Things,” which saw demand expressions fall 9.4% to give the show 57.6 times average demand.

“Cobra Kai,” the “Karate Kid” spinoff that was formerly a YouTube Premium original series before moving to Netflix, remained at No. 3 on the originals chart. The show had 35.4 times the demand of the average series, with expressions down 18.3% for the week.

HBO Max’s “Titans” (formerly of DC Universe) moved up a spot to No. 4 with 34.8 times average demand, while expressions fell 6.9%.

Rounding out the top five was CBS All Access’ “Star Trek: Discovery,” which rose a spot after a 0.7% bump in demand expressions to give it 34.3 times average demand.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 2 overall TV series was “SpongeBob SquarePants,” with 92.3 times average demand.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

‘Mandalorian’ Remains Atop Parrot’s Digital Originals Chart After Season 2 Premiere

The Disney+ live-action “Star Wars” series “The Mandalorian” remained in the top spot on Parrot Analytics’ digital originals rankings the week ended Oct. 31. It is the second-consecutive week for the show in the top spot, with the show’s second season premiere Oct. 30. It had an 11.2% increase in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, giving it 70.9 times the demand of the average series.

Another “Star Wars” series, the animated “The Clone Wars” had a 10.5% rise in demand expressions to push it up two spots to No. 8, with 30.5 times average demand.

Netflix’s perennially popular “Stranger Things” remained No. 2 for a second week. Demand expressions were up 7.4% to give the show 62.3 times average demand.

“Cobra Kai,” the “Karate Kid” spinoff that was formerly a YouTube Premium original series before moving to Netflix, climbed a spot to No. 3. The show had 42.5 times the demand of the average series, though expressions were down 2.2% for the week.

Amazon Prime Video’s “The Boys” slid to  No. 4 after another 11% drop in demand expressions, giving it 38.8 times the demand of the average show.

Rounding out the top five was HBO Max’s “Titans,” (formerly of DC Universe), which got a one-spot bump after widely spread news about the production of its third season. Expressions were up 5.7%, giving the show 36.6 times average demand.

CBS All Access’ “Star Trek: Discovery,” which had 33.4 times average demand, fell a spot to No. 6 after demand expressions dropped 10.6%. The sci-fi series is in the midst of its third season though has yet to be embraced by long-time franchise fans.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series was “SpongeBob SquarePants,” with 94.2 times average demand. “The Mandalorian” was No. 4 on the overall TV list.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

‘Mandalorian’ Returns to Top of Parrot’s Digital Originals Chart on Eve of Season 2

The Disney+ live-action “Star Wars” series “The Mandalorian” returned to the top spot on Parrot Analytics’ digital originals rankings the week ended Oct. 24. It had been No. 2 the week before. With the show’s second season premiere looming Oct. 30, it had a 12.2% increase in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. The show had 63.7 times the demand of the average series.

Netflix’s perennially popular “Stranger Things” rose a spot to No. 2. Demand expressions were up 7.5% to give the show 58 times average demand.

The top title the past few weeks, Amazon Prime Video’s “The Boys” slid to  No. 3. “The Boys” had 43.6 times the demand of the average show, with demand expressions down 39.8% a few weeks after its second-season finale.

“Cobra Kai,” the “Karate Kid” spinoff that was formerly a YouTube Premium original series before moving to Netflix, remained No. 4. The show had 43.5 times the demand of the average series, with expressions down 8.5% for the week.

Rounding out the top five was CBS All Access’ “Star Trek: Discovery,” which had 37.4 times average demand after expressions rose 5.8%. The sci-fi series is in the midst of its third season and rose a spot from the previous week.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series was “SpongeBob SquarePants,” with 94.2 times average demand. “The Mandalorian” was No. 4 on the overall TV list.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

‘The Boys’ Remains No. 1 on Parrot’s Digital Originals Chart

Amazon Prime Video’s “The Boys” remained No. 1 on Parrot Analytics’ digital originals rankings the week ended Oct. 17. Still benefiting from its Oct. 9 season finale, “The Boys” had 71.8 times the demand of the average show, with demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, up 16.6%.

The Disney+ live-action “Star Wars” series “The Mandalorian” moved up two spots to No. 2. It had 56.3 times the demand of the average show, with demand expressions up 25.7%. The week saw new promotional posters for the upcoming second season, which debuts Oct. 30.

Netflix’s perennially popular “Stranger Things” slipped a spot to No. 3. Demand expressions were down 12.4% to give the show 53.5 times average demand.

“Cobra Kai,” the “Karate Kid” spinoff that was formerly a YouTube Premium original series before moving to Netflix, dropped to No. 4. The show had 47.1 times the demand of the average series, with expressions down 16.5% for the week.

Rounding out the top five was Netflix’s “The Umbrella Academy,” which had 35.4 times average demand after expressions rose 4.9%.

Climbing seven spots to get back into the top 10, at No. 6, was CBS All Access’ “Star Trek: Discovery,” which premiered the first episode of its third season Oct. 15. Demand rose 48.2% to give it 35 times average demand.

Jumping up to No. 8, from No. 21 the week before, was Netflix’s “The Haunting of Hill House,” which saw a 55.1% spike in demand expressions to give it 31.6 times average demand. The boost is likely due to the Oct. 9 release of a follow-up anthology from the same production team, The Haunting of Bly Manor, as well as a general uptick for spooky content during the Halloween season.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series was “SpongeBob SquarePants,” with 94.3 times average demand. “The Boys” was No. 4 on the overall TV list.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

‘The Boys’ Flies to No. 1 on Parrot’s Digital Originals Chart

Amazon Prime Video’s “The Boys” took over the No. 1 spot on Parrot Analytics’ digital originals rankings the week ended Oct. 10. The debut of the finale of the second season Oct. 9 bumped “The Boys” up from the third spot a week earlier, giving it 62.5 times the demand of the average show, with demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, up 19.3%.

Netflix’s perennially popular “Stranger Things” slipped a spot to No. 2. Demand expressions were down 4% to give the show 62 times average demand.

“Cobra Kai,” the “Karate Kid” spinoff that was formerly a YouTube Premium original series before moving to Netflix, dropped to No. 3. The show had 57.3 times the demand of the average series, with expressions up 5% for the week.

The Disney+ live-action “Star Wars” series “The Mandalorian” stayed at No. 4. It had 45.5 times the demand of the average show, with demand expressions down 2.9%.

Netflix’s “Lucifer” rose two spots to No. 5, with expressions dropping 0.14% to give the show 35 times average demand.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series was “SpongeBob SquarePants,” with 88.5 times average demand. “The Boys” was No. 7 on the overall TV list.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

Study: Demand for Diverse Scripted TV Content Surpasses Non-Diverse

Since 2017, diverse debuts — scripted TV titles in which at least 40% of the cast is categorized as diverse — have grown to surpass non-diverse titles, according to a new joint study from Creative Artists Agency and Parrot Analytics.

Meanwhile, between 2017 and 2019, the demand for diverse debuts among Parrot Analytics Top 100 most in-demand scripted debuts in the United States doubled, surpassing non-diverse titles for the first time, according to the study.

“This study solidifies what we’ve known for some time — diversity wins onscreen,” Kevin Huvane, co-chairman of CAA, said in a statement. “CAA will continue leading the industry in prioritizing diversity in our client work, while also encouraging storytellers and business partners to tell stories onscreen that authentically represent the audiences who are watching.”

“We are proud to partner with CAA to help move the industry toward a more equitable future for all talent,” Wared Seger, CEO and co-founder of Parrot Analytics, said in a statement. “We remain committed to our long-term objective to showcase the value of diversity and inclusion as we continue to unlock the magic of content for our partners around the globe.”

The study further demonstrated that diverse tentpoles, defined as the top 25 most in-demand U.S. scripted debuts in any given year, have taken the lead in demand over non-diverse tentpoles.

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Still, not all racial and ethnic groups are equally well represented in scripted debuts, according to the study. Despite being one of the fastest growing demographics in the United States, Hispanics and Latinos were significantly underrepresented. While 18% of the U.S. population is Hispanic or Latino (U.S. Census 2019), the demo represented only 5% of actors in scripted debuts for the 2017-2019 period. Conversely, the study found that whites were overrepresented with 60% of the population per the census and 65% of talent.

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“Successful shows today are at least as diverse as the U.S. population,” said Parrot Analytics insights analyst Dr. Nicole Zamanzadeh.

Additional findings include:

  • U.S. demand for “Euphoria” was 27 times greater than the average U.S. title as of October 2020, according to the study.
  • Audience demand for shows with diverse casts (+112.5%) has grown faster than the industry’s supply of shows with diverse casts (+42%).
  • Since 2017, the demand for highly diverse debuts (above 60% cast diversity) has more than tripled (+211%), outperforming both non-diverse debuts (below 40% cast diversity) and moderately diverse debuts (greater than 40% but less than 60% cast diversity).
  • In the study, only diverse broadcast debuts consistently outperformed and were more in-demand than non-diverse debuts between 2017 and 2019.
  • The portion of broadcast debuts’ diverse series regular talent has steadily remained above 40%, the highest of any platform.
  • Since 2017, cable’s diverse debuts have more than doubled in demand.
  • While demand for diverse debuts has doubled, cable’s talent diversity in its debut’s series regular casts has slightly declined.
  • In 2019, for the first time, streamers’ diverse debuts were more in-demand than their non-diverse debuts.
  • Streamers have steadily increased their percentage of talent diversity in debut series regular casts.
  • Streamers’ increasing number of highly diverse debuts (more than 60% diverse cast) corresponds with a greater share of streaming titles in the top 100 debuts. Streamers released 2.5 times more highly diverse debuts in 2019 than 2017.

‘Stranger Things’ Returns to Top Spot on Parrot’s Digital Originals Chart

Netflix’s perennially popular “Stranger Things” returned to the No. 1 spot on Parrot Analytics’ digital originals rankings the week ended Oct. 3. It was No. 3 the week before. “Stranger Things” had 66.3 times the demand of the average show, with demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, up 22.9%.

The show no doubt received a boost from news that season four has restarted filming. In addition, a new comic book tie-in chronicling Dustin’s time at science camp, mentioned in the third season, was released during the week. And series star Millie Bobby Brown’s new Netflix movie Enola Holmes has been trending as well.

“Cobra Kai,” the “Karate Kid” spinoff that was formerly a YouTube Premium original series before moving to Netflix, stayed at No. 2. The show had 56.1 times the demand of the average series, though expressions were down 5.1% for the week. News that the third season will be released in January, and that the show was renewed for a fourth season, came late in the week and will probably give the show a bump next week.

Amazon Prime Video’s “The Boys” rose a spot to No. 3. Demand expressions were up 3.2% to give the show 53.9 times average demand.

The Disney+ live-action “Star Wars” series “The Mandalorian” slid to No. 4 after being in the top spot a week earlier. It had 48.1 times the demand of the average show, with demand expressions down 21.5%.

Netflix’s “The Umbrella Academy” rose a spot to No. 5, expressions dropping 0.5% to give the show 39.2 times average demand.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series was “My Hero Academia,” with 97.4 times average demand. “Stranger Things” was No. 4 on the overall TV list.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

‘Mandalorian’ Back at No. 1 on Parrot’s Digital Originals Chart

The Disney+ live-action “Star Wars” series “The Mandalorian” returned to the No. 1 spot on Parrot Analytics’ digital originals rankings the week ended Sept. 26. It was No. 2 the week before. The show’s recent bump comes after the Sept. 15 trailer for the second season, which premieres Oct. 30, as well as seven Emmy wins for the first season. “The Mandalorian” had 60.2 times the demand of the average show, with demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, up 1.4%.

“Cobra Kai,” the “Karate Kid” spinoff that was formerly a YouTube Premium original series before moving to Netflix, dropped a spot to No. 2 as the bounce the show received after moving to Netflix begins to wane, as the third season doesn’t bow until next year. The show had 58 times the demand of the average series, with expressions down 5.5% for the week.

Netflix’s perennially popular “Stranger Things” climbed to No. 3, with expressions climbing 1% to give the show 53 times average demand.

Amazon Prime Video’s “The Boys” slid a spot to No. 4. Demand expressions were down 9% to give the show 51.3 times average demand.

Netflix’s “Lucifer” was No. 5, with expressions down 6.7% to give the show 40.4 times average demand.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series was “SpongeBob SquarePants,” with 87.9 times average demand. “Mandalorian” was No. 3 on the overall TV list.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.