‘Titans’ Regains Top Spot on Parrot’s Digital Originals Chart

HBO Max’s “Titans” returned to the top spot on Parrot Analytics’ digital originals U.S. chart the week ended Sept. 17. The superhero series had a 1.86% rise in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. to give it 45.3 times the demand of an average show “Titans” was No. 6 on Parrot’s list of all TV shows.

Netflix’s “Money Heist” slid to No. 2 on the digital originals chart, registering an 18.5% drop in demand expressions to give it 42.1 times average demand. “Money Heist” was No. 8 on Parrot’s list of all TV shows.

Another Netflix series, “Lucifer” jumped three spots to No. 3 on the digital originals chart, taking 40.4 times the demand of an average show after a 31% rise in demand expressions. “Lucifer” was No. 10 on Parrot’s list of all TV shows.

The Apple TV+ comedy “Ted Lasso” stayed No. 4 on the digital originals chart, pulling in 40 times demand of an average series after a 3.2% rise in demand expressions.

Netflix’s perennially popular “Stranger Things” slid to No. 5 on the digital originals chart with 39.5 times the demand of an average series after a 0.23% drop in demand expressions.

The series with the biggest demand surge was Hulu’s “Wu-tang: An American Saga” with a 47% increase in demand expressions to rise 14 spots to No. 10. It had 25.2 times average demand. The show about the history of the Wu-tang Clan and its music has released four out of six episodes from its second season.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 78.6 times average demand.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

 

‘Money Heist’ Steals Top Spot on Parrot’s Digital Originals Chart

Netflix’s “Money Heist” made a huge leap into the top spot on Parrot Analytics’ digital originals U.S. chart the week ended Sept. 10. The Spanish drama, known in its native language as “La Casa de Papel,” saw the first batch of episodes from its fifth season arrive Sept. 3, giving the show a 136.3% boost in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity.That pushed it to 51.5 times the demand of an average show and helped propel it from No. 13 the previous week. “Money Heist” was No. 4 on Parrot’s list of all TV shows.

HBO Max’s “Titans” dropped to No. 2 on the digital originals chart after three weeks in the top spot. It 44.4 times average demand after a 0/8% dip in demand expressions. “Titans” was No. 8 on Parrot’s list of all TV shows.

Netflix’s perennially popular “Stranger Things” slid to No. 3 on the digital originals chart with 39.5 times the demand of an average series after a 6.1% drop in demand expressions. “Stranger Things” was No. 10 on Parrot’s list of all TV shows.

The Apple TV+ comedy “Ted Lasso” dropped to No. 4 on the digital originals chart, pulling in 38.6 times demand of an average series after a 1.7% dip in demand expressions.

The Disney+ “Star Wars” series “The Mandalorian” fell to No. 5 with 32.2 times average demand after a 0.5% drop in demand expressions.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 76.7 times average demand.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

 

‘Titans’ Takes No. 1 Spot on Parrot’s Digital Originals Chart for Third Week

HBO Max’s “Titans” remained No. 1 on Parrot Analytics’ digital originals U.S. chart the week ended Sept. 3, its third straight week in the top spot. The series had 44.9 times the demand of an average series after a 1.8% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. “Titans” was No. 5 on Parrot’s list of all TV shows.

Netflix’s perennially popular “Stranger Things” stayed No. 2 on the digital originals chart with 42.2 times the demand of an average series after a 0.9% drop in demand expressions. “Stranger Things” was No. 8 on Parrot’s list of all TV shows.

The Apple TV+ comedy “Ted Lasso” held onto the No. 3 spot on the digital originals chart, pulling in 39.4 times demand for an average series after a 0.9% dip in demand expressions.

The Disney+ “Star Wars” series “The Mandalorian” rose a spot to No. 4 with 32.5 times average demand after a 4.3% drop in demand expressions.

“Loki,” the Marvel Cinematic Universe series from Disney+, slipped to No. 5. The series had 32.2 times the demand of an average series after a 6% dip in demand expressions.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 77.5 times average demand.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

 

OTT.X Presenters: Online Viewing Growing and Services Proliferating in COVID Era

COVID accelerated online viewing, viewing habits are undergoing a big transformation, and the proliferation of OTT services has prompted the need to aggregate and partner, research presenters said at the OTT.X Fall Summit in Los Angeles Sept. 1.

“In December 2019, before the viewing uptake [with stay-at-home orders] we saw about 68 million OTT households watching about 6.4 billion hours of OTT content in a month,” noted Ray Yinger, director of marketing solutions at Comscore. “By June of 2021, this had risen to about 82 million active OTT homes watching about 8.3 billion hours of content through OTT. Though we see a bit of a dropoff after January of 2021 as some of the states began opening up and we began leaving our homes a little bit, the number of households who engage in various OTT services stays very strong. As the data show, the overall appetite for OTT content accelerated through the pandemic. More households than ever before now engage in OTT services.”

With the increased viewership also came an explosion of OTT services.

“As of the first half of 2021, there are globally 5,000 active SVOD services, more than 2,000 active AVOD and free TV services and over 1,200 transactional services available to the global consumer,” noted Marija Masalskis, advertising research lead at Omdia.

Consumers are finding services on smart TVs and other aggregation players.

“When we asked consumers how they found something to watch, flicking through channels and services came up on top, particularly among the U.S. consumers,” Masalskis said. “So what this really means is that you need to be available on these platforms that enable this new channel flicking, enable seamless discovery of content, enable consumers to just lean back and scroll through and find your service.”

Other partnerships are key, as they offer free-with-sub bundles and prime placement.

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“Partnerships with global telcos and digital aggregators are essential, not just for SVOD companies to subsidize their offering but also to AVOD companies, particularly as you see the emergence of connected TV advertising,” she said. “In fact, we expect TV to account for 25% of all online video spend by 2025. And we do expect that partnerships and alliances will be absolutely necessary to reach the scale that will enable AVOD services to compete.”

Another key is consumers’ perception of value. Consumers are willing to pay less and wait through ads, and the higher-priced premium model isn’t necessarily most profitable for services such as Hulu.

“The user that pays a smaller subscription price but is exposed to advertising brings in more revenue than the user that is on their most premium tier opting to pay more to not see ads,” Masalskis said, adding “they perceive that they are getting a premium service for a discount.”

Also, binge viewing may be on the wane as a way to attract subscribers.

“What we started to see recently is that acquisition shows are starting to have a weekly release and retention shows are being dropped as a binge,” said Renee Engelhardt, global director of partner insights at Parrot Analytics.

Streaming services aren’t the only beneficiaries of the new order.

Nelson Granados, professor of information systems and technology management, Pepperdine University, noted that in addition to video streaming, digital video rental is holding its ground and digital sellthrough is continuing to grow (8% from 2016 to 2021).

“There is a market for electronic sellthrough and it’s growing, so there is a market for downloading content and it’s steadily growing unaffected by SVOD,” he said.

‘Titans’ Remains No. 1 on Parrot’s Digital Originals Chart

HBO Max’s “Titans” remained No. 1 on Parrot Analytics’ digital originals U.S. chart the week ended Aug. 27, its second straight week in the top spot. The series had 45.6 times the demand of an average series after a 10.5% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. “Titans” was No. 4 on Parrot’s list of all TV shows.

The top five remained unchanged from the previous week.

Netflix’s perennially popular “Stranger Things” stayed No. 2 on the digital originals chart with 42.5 times the demand of an average series after a 4.2% drop in demand expressions. “Stranger Things” was No. 9 on Parrot’s list of all TV shows.

The Apple TV+ comedy “Ted Lasso” held onto the No. 3 spot on the digital originals chart, pulling in 39.6 times demand for an average series after a 6.9% rise in demand expressions.

“Loki,” the Marvel Cinematic Universe series from Disney+, stayed No. 4. The series had 34.1 times the demand of an average series after a 4.1% dip in demand expressions.

The Disney+ “Star Wars” series “The Mandalorian” rose a spot to No. 5 with 33.8 times average demand after a 2.2% rise in demand expressions.

The biggest jump into the top 10 for the week, at No. 7, was Hulu’s Nine Perfect Strangers, with 27.8 times the average series demand. Its 58.1% increase in demand expressions came after the show’s fourth episode release on Aug. 25.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 83.3 times average demand.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

 

‘Titans’ Moves to No. 1 on Parrot’s Digital Originals Chart

HBO Max’s “Titans” jumped to No. 1 on Parrot Analytics’ digital originals U.S. chart the week ended Aug. 20. The series had 50.8 times the demand of an average series after a 39.7% rise in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. “Titans” was No. 3 on Parrot’s list of all TV shows.

The previous week’s top title, Netflix’s perennially popular “Stranger Things,” dropped to No. 2 on the digital originals chart with 44.3 times the demand of an average series after a 10.2% drop in demand expressions”Stranger Things” was No. 7 on Parrot’s list of all TV shows.

The Apple TV+ comedy “Ted Lasso” slipped a spot to No. 3 on the digital originals chart, pulling in 37 times demand for an average series after a 1.6% rise in demand expressions.

“Loki,” the Marvel Cinematic Universe series from Disney+, stayed No. 4. The series had 35.5 times the demand of an average series after a 0.7% dip in demand expressions.

The Disney+ “Star Wars” series “The Mandalorian” rose a spot to No. 5 with 33.1 times average demand after a 4.1% rise in demand expressions.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 82.5 times average demand.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

 

‘Stranger Things’ Stays No. 1 on Parrot’s Digital Originals Chart; ‘Ted Lasso’ Up to No. 2

Netflix’s perennially popular “Stranger Things” remained No. 1 on Parrot Analytics’ digital originals U.S. chart the week ended Aug. 13. The series had 49.9 times the demand of an average series after a 16.1% rise in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. “Stranger Things” was No. 3 on Parrot’s list of all TV shows.

The Apple TV+ comedy “Ted Lasso” climbed to No. 2 on the digital originals chart, pulling in 36.9 times demand for an average series after a 3.9% rise in demand expressions. The show stars Jason Sudeikis as a cheerful American football coach hired to oversee an English soccer team.

The superhero series “Titans” jumped up three spots to No. 3 after completing its move to HBO Max, where the first three episodes of the show’s third season were made available Aug. 12. This gave the show a 26.1% bump in demand expressions, pushing it to 36.8 times the demand for an average show.

“Loki,” the Marvel Cinematic Universe series from Disney+, dropped to No. 4. The series had 36.2 times the demand of an average series after a 4.3% dip in demand expressions.

The Netflix teen drama “Outer Banks” slipped a spot to No. 5 on the digital originals chart. It had 32.3 times the demand of an average show after a 0.35% drop in demand expressions.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 73.6 times average demand.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

 

YouTube and Google TV Using Parrot Analytics Data and Consulting

YouTube and Google TV are utilizing Parrot Analytics’ global audience demand data and entertainment consulting services, Parrot announced.

Parrot Analytics’ data products provide near real-time updates on the most in-demand TV series and streaming platforms in any market in the world, according to the company. The insights help inform YouTube and Google TV’s content programming decisions, Parrot announced.

“We are thrilled to be working with the world’s leading video entertainment and TV platform,” Parrot Analytics CEO Wared Seger said in a statement. “By sharing our expertise, data and consulting services in global audience demand, YouTube and Google TV will continue to evolve their content strategy based on the latest trends. We are excited to further our mission of helping more content owners and brands succeed on any screen, anywhere in the world.”

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Parrot Analytics is a global audience demand analytics company. The company helps clients with decisions in the areas of IP and content development, programming, distribution, audience and brand activation as well as global OTT strategy and operations.

‘Stranger Things’ Again Passes ‘Loki’ to Top Parrot’s Digital Originals Chart

Netflix’s perennially popular “Stranger Things” once again moved to No. 1 on Parrot Analytics’ digital originals U.S. chart the week ended Aug. 6. The series had 44.1 times the demand of an average series after a 16% rise in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. The week saw a trailer for upcoming fourth season, indicating it would air in 2022. “Stranger Things” was No. 6 on Parrot’s list of all TV shows.

“Loki,” the Marvel Cinematic Universe series from Disney+, dropped to No. 2 after two weeks in the top spot on the digital originals chart. The series had 38.8 times the demand of an average series after a 6.6% dip in demand expressions.

The Apple TV+ comedy “Ted Lasso” remained No. 3 on the digital originals chart, pulling in 36.4 times demand for an average series after a 3.7% drop in demand expressions.

The biggest increase in demand during the week was for the Netflix teen drama “Outer Banks” which rose to No. 4 on the digital originals chart, from No. 50 the week before, following the July 30 release of its second season and a shocking finale. It had 33.2 times the demand of an average show after a 173% jump in demand expressions.

That pushed the Disney+ live-action “Star Wars” series “The Mandalorian” down a spot to No. 5 on the digital originals chart. It garnered 33.1 times the demand of the average show after a 7% dip in demand expressions.

Netflix’s “Cobra Kai” rose three spots to No. 7 after a new trailer for its fourth season debuted during the week, giving it a 22.7% rise in demand expressions to push it to 29.4 times average demand.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 73.6 times average demand.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

 

Parrot Analytics: ViacomCBS Content Helping Paramount+ Competitors

High U.S. audience demand for ViacomCBS content is not being correctly leveraged to set up Paramount+ for success, according to a new report from Parrot Analytics. Indeed, ViacomCBS content is propping up the demand of Paramount+’s direct competitors, including Netflix, Hulu and Amazon Prime Video, according to Parrot.

In Q2 2021, ViacomCBS content had the second-highest corporate demand share of any media conglomerate in the United States, behind only Disney, according to Parrot data.

Meanwhile, Paramount+ was the sixth most in-demand streaming platform in U.S. audience demand for all on-platform content, and the seventh most in-demand streaming platform for digital original content.

“ViacomCBS has decided to go for guaranteed revenue now by licensing out its most in-demand series — such as ‘Criminal Minds,’ ‘NCIS,’ ‘Shameless’ and ‘SpongeBob SquarePants’ — to other streaming platforms,” wrote Wade Payson-Denney, press insights analyst at Parrot Analytics.

ViacomCBS content makes up 7.4% of the licensed catalog demand for Hulu, 24.8% for Amazon Prime Video, and 25.6% for Netflix.

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“Demand for exclusive content — both original and licensed — is the key driver of subscription growth and retention for streaming services, so if ViacomCBS wants to truly compete in the crowded SVOD space, they have to pull back their licensed content and make it exclusive to Paramount+,” Payson-Denney wrote.

In terms of corporate demand share (a consolidation of original demand where platforms are combined based on their corporate parent to show where audience attention is ultimately going), ViacomCBS (12.3%) was second place in the United States in Q2 2021, behind Disney (18.9%) but ahead of WarnerMedia (11%) and Comcast (10.3%).

ViacomCBS series are driving major portions of demand for other U.S. SVOD services. Around a quarter of all demand for licensed series on Netflix is for a ViacomCBS series such as “Avatar: The Last Airbender.” This is around the same proportion for Amazon Prime Video and Peacock. If all these series were reclaimed by ViacomCBS and made exclusively available on Paramount+, it would have a formidable library, according to Payson-Denney.

Nearly half of the demand for content on Paramount+ is non-exclusive to the platform, and the platform is significantly lagging in total demand for its original series, the report found. This is important because demand for exclusive licensed and original content is what drives consumers to subscribe to platforms, Payson-Denney wrote.

Parrot uses a proprietary metric called demand expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.