Paramount+ in Close Demand Share Race With HBO Max, Peacock

Paramount+ content (9%), including such original series as “Star Trek: Picard,” is in a close race with HBO Max (10%) and Peacock (8%) in demand share, according to year-to-date data from Parrot Analytics released as the streamer’s parent, ViacomCBS, reported financials.

Parrot’s proprietary metric called Demand Expressions measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Rebranding to Paramount+ has not yet changed CBS All Access’ standing as a medium-sized player in the United States SVOD market, according to Parrot data. The rebrand to Paramount+ in March 2021 did grant a modest boost in demand to the platform, but the relative growth in other SVODs at the same time meant this held the demand share steady rather than leading to an increase in absolute terms.

The Paramount+ U.S. SVOD demand share of around 9% is fairly stable month-by-month, according to Parrot.

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Year to date, the full Netflix catalog of original and licensed series accounts for around 20% of U.S. demand for SVOD services. Netflix consistently has the highest demand share for SVOD original series in the United States, typically around 40% to 50%, according to Parrot. However, the ongoing loss of licensed content to competitors reclaiming content for their own services may explain the downward trend for the overall Netflix demand share, Parrot noted.

The large amount of highly in-demand library/licensed content available on the Hulu platform leads it to have the largest slice of demand for SVOD services in 2021 so far. Disney’s majority ownership of Hulu combined with the market’s appetite for the much newer Disney+ service means the company is the largest entity in the U.S. SVOD market, based on audience demand.

Apple TV+ typically has around 4% to 5% of the demand share for U.S. digital original series, but their originals-only strategy leads to less than 1% share of demand of the overall U.S. SVOD market.

The HBO Max streaming service seems to occupy the same niche as the HBO cable channel, with a smaller number of highly demanded premium series, according to Parrot. This now includes tentpole superhero original series from the DC Universe service, which merged into HBO Max early in 2021. This strategy has secured a 10% demand share, placing it just ahead of Paramount+ so far this year, according to Parrot.

“The market is continually changing as new services launch, with many recent SVODs concentrating on specialist niches,” reported Parrot. “This increase in competition can be seen in the growth of demand for the ‘Other’ category over time.”

 

‘Stranger Things’ Inches Back to No. 1 on Parrot’s Digital Originals Demand Chart

Netflix’s perennially popular “Stranger Things” returned to the No. 1 spot on Parrot Analytics’ digital originals U.S. chart the week ended May 1. It had 42.5 times the demand of an average series after a 1.1% rise in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. It was No. 6 on Parrot’s list of all TV shows.

The show hasn’t bowed a new episode since the release of season three almost two years ago, and season four might not arrive until 2022.

The Disney+ original Marvel Cinematic Universe series “The Falcon and the Winter Soldier” dropped to No. 2 after two weeks on top. It had a 2.5% drop in demand expressions, giving it 42.4 times the demand of an average series. It was No. 7 on Parrot’s list of all TV shows.

Another Disney+ series, “WandaVision,” remained No. 3, registering another 5.1% drop in demand expressions, giving it 37.3 times average demand. It was No. 9 on the list of overall TV shows.

Disney+ had a third show in the top five digital originals with the live-action “Star Wars” series “The Mandalorian,” which held steady at No. 4, garnering 33.6 times the demand of the average show after a 4.4% dip in demand expressions.

Moving up three spots to No. 5 was Hulu’s “The Handmaid’s Tale,” which had a 25.8% rise in demand expressions after the first three episodes of season four arrived a day early, on April 27. It had 31.9 times average demand.

The biggest jump into the top 10 was Netflix’s “Shadow and Bone,” which premiered April 23. The fantasy series had a 95.6% rise in demand expressions to bring it to No. 8 with 25.9 times average demand. It had been No. 31 the week before.

Also making a move into the top 10, up two spots from the previous week, was the Apple TV+ alternate history series “For All Mankind,” which ended its second season April 23 with a harrowing episode that featured a tease for the third season. Demand expressions were up 2.1% to give it 23.2 times average demand.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 66.3 times average demand.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

‘The Falcon and the Winter Soldier’ Remains No. 1 on Parrot’s Digital Originals Demand Chart

The Disney+ original Marvel Cinematic Universe series “The Falcon and the Winter Soldier” spent a second week at No. 1 on Parrot Analytics’ digital originals U.S. chart the week ended April 24. The week of the show’s finale saw a 0.1% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, giving it 43.3 times the demand of an average series. It was No. 6 on Parrot’s list of all TV shows.

The top seven digital originals remained the same and in the same positions as the previous week.

Netflix’s perennially popular “Stranger Things” was No. 2, reaching 42 times average demand after a 3.7% rise in demand expressions. It was No. 7 on Parrot’s list of all TV shows. The slight rise in expressions may be due to star Finn Wolfhard suggesting season four might not be released until 2022.

The Disney+ series “WandaVision,” which ended in early March, was No. 3, registering another 0.6% drop in demand expressions, giving it 39.2 times average demand. It was No. 8 on the list of overall TV shows.

Disney+ had a third show in the top five digital originals with the live-action “Star Wars” series “The Mandalorian,” which held steady at No. 4, garnering 35.1 times the demand of the average show after a 4.2% dip in demand expressions.

Rounding out the top five for the fifth week was Netflix’s “Cobra Kai” with 28.9 times average demand and a 4.7% drop in demand expressions.

No. 6 was the Disney+ animated series “Star Wars: The Clone Wars,” while No. 7 was Netflix’s “The Crown.”

Moving up three spots to No. 8 was Hulu’s “The Handmaid’s Tale,” which had a 13.7% rise in demand expressions as audiences anticipate the April 28 premiere of season four.

Meanwhile, climbing from No. 18 the previous week to No. 9 was the Apple TV+ sports comedy “Ted Lasso, ” which rose 30.3% in demand expressions thanks to a trailer for the show’s second season that bows in July.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 64.8 times average demand.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

Parrot Data: New Platforms Gaining Demand Share at Expense of Netflix

As Netflix  releases its latest earnings report, Parrot Analytics has unveiled new data showing new platforms gaining demand share at the expense of Netflix.

Netflix is still the dominant player in the worldwide streaming game, according to the data, but its global and U.S. digital original demand share have shrunk to record lows in Q1 2021 due to rising competition from the likes of Disney+, Apple TV+, HBO Max and other services.

Nevertheless, total global demand for Netflix original content continues to grow, according to Parrot data.

The service accounted for seven of the top 10 most in-demand digital original series worldwide in Q1 2021, and had the most in-demand digital original in the United States with “Cobra Kai.”

Total global demand for Netflix’s original content has grown 62% over the last two years (Q2 2019 to Q1 2021). However, total global demand for original content on all other platforms grew 131% over the same time period.

Netflix’s global digital original demand share hit its lowest quarterly number ever, at 50.2% in Q1 2021, down from its 53.5% demand share for the full year 2020. Just two years ago (Q1 2019) its global demand share was at 64.6%.

“It’s also a testament to the remarkable success of the many new entrants to the streaming wars over the last 18 months in creating in-demand original content and carving out a niche at the expense of Netflix,” read a Parrot press release.

Most notable has been the surge of Disney+, moving up to 6% worldwide demand share for Q1 2021 from just 3.6% share for the full year 2020, largely on the back of its two new Marvel series.

For the second straight quarter, Netflix’s digital original demand share has fallen below a majority in the United States, another sharp decline from two years ago when the streamer had 63.1% U.S. demand share in Q1 2019. Netflix’s U.S. share of digital original demand has been on a downward trajectory each month this quarter, ending with a 47.6% share in March in the United States.

Disney+’s trajectory has followed an almost inverse path from Netflix, up each month in Q1. It has risen to 7% U.S. digital original demand share, up from 5.4% for full year 2020. The first quarter saw the debut of Disney+’s highly anticipated slate of Marvel content, including the full run of “WandaVision,” and the first two episodes of “The Falcon and the Winter Soldier.”

Still, despite all the headlines and attention for Disney+’s tentpole Marvel series, Netflix’s “Cobra Kai was the most in-demand digital original series in the United States for Q1 2021.

While “Cobra Kai was not the most in-demand digital original globally in Q1 and Disney+ originals dominated the top of the charts, Netflix has strength in numbers. Seven of the top 10 original series globally in Q1 were Netflix originals (compared with five in the top 10 in the United States).

Netflix’s increasing emphasis on producing and promoting non-U.S. and non-English-language originals (particularly “Dark and “La Casa de Papel) is clearly paying off with global audiences, according to Parrot, as Netflix has more digital originals in the global top 10 and a higher global digital original demand share (50.2%) than its U.S. demand share (48.1%).

Parrot Analytics’ proprietary metric Demand Expressions measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

‘The Falcon and the Winter Soldier’ Finally Hits No. 1 on Parrot’s Digital Originals Demand Chart

The Disney+ original Marvel Cinematic Universe series “The Falcon and the Winter Soldier” finally reached No. 1 on Parrot Analytics’ digital originals U.S. chart the week ended April 17. The week of the release of its fifth episode, the show had a modest 0.6% gain in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, giving it 43.3 times the demand of an average series. It was No. 7 on Parrot’s list of all TV shows. The fifth episode had a noteworthy cameo, and the show should maintain some buzz heading into its sixth and final episode.

Netflix’s perennially popular “Stranger Things” dropped a spot to No. 2, reaching 40.3 times average demand after a 1.9% drop in demand expressions. It was No. 8 on Parrot’s list of all TV shows.

“WandaVision,” the first Disney+ series set in the Marvel Cinematic Universe, slipped to No. 3 after another 2.5% drop in demand expressions, giving it 39.3 times average demand. It was No. 9 on the list of overall TV shows.

Disney+ had a third show in the top five digital originals with the live-action “Star Wars” series “The Mandalorian,” which held steady at No. 4, garnering 36.5 times the demand of the average show after a 1.4% dip in demand expressions.

Rounding out the top five for the fourth week was Netflix’s “Cobra Kai” with 30.2 times average demand and a 3.7% rise in demand expressions.

The death of Prince Philip gave some attention to Netflix’s “The Crown,” which moved up three spots to No. 7 with a 13.9% rise in demand expressions.

HBO Max’s animated “Harley Quinn” series climbed back into the top 10, up four spots to No. 10 thanks to a 6.3% rise in demand expressions.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 64.4 times average demand.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

Parrot: Death of Prince Philip Gave ‘The Crown’ a Demand Bump

The death of the U.K.’s Prince Philip increased global demand for the Netflix series “The Crown,” according to Parrot Analytics.

In the days immediately following Prince Philip’s death, “The Crown” saw double digit percentage increases in demand worldwide, and in the show’s two most popular markets — the United Kingdom and the United States.

From April 8 (the day before Prince Philip’s death) to April 10, Parrot Analytics tracked the following increases in audience demand for “The Crown”:

  • U.S. demand increased by 47.1%, peaking at 28.1 times more in-demand than the average series in the United States on April 10;
  • U.K. demand increased by 28.8%, peaking at 30.4 times more in-demand than the average series in the United Kingdom on April 10;
  • Worldwide demand increased by 30.1%, peaking at 51.4 times more in-demand than the average series globally on April 10.

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By April 10, “The Crown” rose up the demand ranks, becoming the 30th most in-demand series in the United States across all platforms, up from 96th most on April 8; the fifth most in-demand series in the United Kingdom across all platforms, up from 12th most on April 8; and the eighth most in-demand series worldwide across all platforms, up from 25th most on April 8.

While the Prince Philip bump has been a boon for “The Crown,” Parrot tracked even higher global and United Kingdom demand for the show following two other recent news events — the show’s multiple wins at the Golden Globes on Feb. 28 and Prince Harry and Meghan Markle’s bombshell interview with Oprah Winfrey on March 7.

Parrot Analytics’ proprietary metric Demand Expressions measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

‘Stranger Things’ Moves Past ‘WandaVision’ to Return to Top Spot on Parrot’s Digital Originals Demand Chart

Netflix’s perennially popular “Stranger Things” returned to the No. 1 spot on Parrot Analytics’ digital originals U.S. chart the week ended April 10. It had 41.5 times the demand of an average series after a 10.3% spike in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. It was No. 6 on Parrot’s list of all TV shows.

The surge follows stars David Harbour and Millie Bobby Brown teasing spoilers for the upcoming season on Instagram live.

“WandaVision,” the first Disney+ series set in the Marvel Cinematic Universe, slipped to No. 2 after six weeks in the top spot. A month after its finale it dropped 0.6% in demand expressions to grab 40.7 times average demand. It was No. 7 on the list of overall TV shows.

That pushed the second Disney+ Marvel original series, “The Falcon and the Winter Soldier,” down a spot to No. 3 on the digital originals chart after a modest 1% gain in demand expressions the week of its fourth episode (of six total). It had 39.6 times average demand and was No. 10 on the list of overall TV show demand.

Disney+ had a third show in the top five digital originals with the live-action “Star Wars” series “The Mandalorian,” which held steady at No. 4, garnering 37.3 times the demand of the average show after a 1.9% rise in demand expressions.

Netflix’s perennially popular “Stranger Things” slipped to No. 3 on the digital originals chart with 37.5 times average demand and a 5% drop in demand expressions.

Rounding out the top five for the third week was Netflix’s “Cobra Kai” with 29.4 times average demand and a 6.7% drop in demand expressions.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “Attack on Titan,” with 67.5 times average demand.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

‘WandaVision,’ ‘The Falcon and the Winter Soldier’ Give Marvel Top Two Spots on Parrot’s Digital Originals Demand List

“WandaVision,” the first Disney+ series set in the Marvel Cinematic Universe, remained No. 1 for a sixth consecutive week on Parrot Analytics’ digital originals U.S. chart the week ended April 3. It had 40.8 times the demand of an average series after a 3.9% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. It was No. 7 on Parrot’s list of all TV shows.

Meanwhile, the second Disney+ Marvel original series, “The Falcon and the Winter Soldier,” jumped two spots to No. 2 on the digital originals chart after a 13.9% spike in demand expressions to give it 39.1 times average demand. It was No. 10 on the list of overall TV show demand.

Disney+ had a third show in the top five digital originals with the live-action “Star Wars” series “The Mandalorian,” though it dropped a spot from the week before, to No. 4, garnering 36.5 times the demand of the average show after another 0.35% dip in demand expressions.

Netflix’s perennially popular “Stranger Things” slipped to No. 3 on the digital originals chart with 37.5 times average demand and a 5% drop in demand expressions.

Rounding out the top five for the second week was Netflix’s “Cobra Kai” with 31.4 times average demand and a 0.2% drop in demand expressions.

With the animated “Star Wars: The Clone Wars” at No. 6, Disney+ had four shows in the top 10 digital originals, while Netflix had five, including “Lucifer” at No. 7, “The Witcher” at No. 9 and “The Crown” at No. 10.

The top 10 original not from one of those two streamers was HBO Max’s “Titans” at No. 8.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 66.3 times average demand.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

‘The Falcon and the Winter Soldier’ Jumps Up Parrot’s Digital Originals Chart, but ‘WandaVision’ Leads for Fifth Week

“WandaVision,” the first Disney+ series set in the Marvel Cinematic Universe, remained No. 1 for a fifth consecutive week on Parrot Analytics’ digital originals U.S. chart the week ended March 27. It had 42.3 times the demand of an average series after a 5.8% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. It was No. 8 on Parrot’s list of all TV shows.

Meanwhile, the second Disney+ Marvel original series, “The Falcon and the Winter Soldier,” jumped up to No. 4 on the digital originals chart after an 80% spike in demand expressions to give it 34.2 times average demand. The show, an extension of the “Captain America” side of the Marvel Cinematic Universe, bowed its first of six weekly episodes March 19, just two weeks following the conclusion of “WandaVision.” It had been No. 13 the previous week.

Disney+ had a third show in the top five digital originals with the live-action “Star Wars” series “The Mandalorian,” though it dropped a spot from the week before, to No. 3, garnering 36.6 times the demand of the average show after another 1.3% dip in demand expressions.

Netflix’s perennially popular “Stranger Things” moved up to No. 2 on the digital originals chart with 39.3 times average demand and a 9.5% rise in demand expressions. It was No. 9 on the list of overall TV show demand.

Netflix’s “Cobra Kai” dropped a spot to No. 5 on the digital originals chart with 31.3 times average demand and a 2% drop in demand expressions.

With the animated “Star Wars: The Clone Wars” at No. 6, Disney+ had four shows in the top 10 digital originals, while Netflix had five, including “The Crown” at No. 8, “Lucifer” at No. 9, and “The Witcher” at No. 10.

The top 10 original not from one of those two streamers was HBO Max’s “Titans” at No. 7.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 66.2 times average demand.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

‘WandaVision’ No. 1 on Parrot’s Digital Originals Chart for Fourth Week

“WandaVision,” the first Disney+ series set in the Marvel Cinematic Universe, remained No. 1 for a fourth consecutive week on Parrot Analytics’ digital originals U.S. chart the week ended March 20. It had 44.8 times the demand of an average series after an 11.4% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. It was No. 7 on Parrot’s list of all TV shows.

The Disney+ live-action “Star Wars” series “The Mandalorian” stayed No. 2 for a fourth week on the digital originals chart, with the show garnering 37 times the demand of the average show after a 9.5% dip in demand expressions. It was No. 10 on the overall list.

Netflix’s perennially popular “Stranger Things” remained No. 3 on the digital originals chart with 35.9 times average demand and a 1.7% rise in demand expressions.

Netflix’s “Cobra Kai” held onto the No. 4 spot on the digital originals chart with 31.9 times average demand and a 3.5% rise in demand expressions.

Netflix’s “Lucifer” moved up two spots on the digital chart to No. 8 with 23 times average demand as fans anticipate the currently-in-production season. A 9.4% spike in demand expressions was no doubt fueled by a Twitter exchange between stars Tom Ellis and DB Woodside after filming their final scene together.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 66.9 times average demand.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.