Paramount Shutters Digital Movie Transaction Service

Paramount Pictures has stopped selling and renting movies at ParamountMovies.com, citing the pending shutdown of the UltraViolet cloud-based storage platform on July 31.

UltraViolet is shuttering after most studio members – except Paramount and Lionsgate – joined rival platform Movies Anywhere.

ParamountMovies.com stopped offering transactional content on March 18 but cautioned the site would still be functional to redeem digital codes and peruse new Paramount releases.

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Consumers who purchased digital titles on the site can still access them through their UltraViolet accounts – provided they are linked to another service such as Vudu.com or FandangoNow.

ParamountMovies.com will also cease offering UltraViolet links on July 31.