Interpret Research: Movie Theaters’ Loss Is Home Viewing’s Gain Post-Pandemic

While people have started to resume watching movies at the theater, attendance in the United States is still only at about 64% of pre-pandemic visiting rates while home viewing has locked in gains from the pandemic, according to Interpret’s VideoWatch data.

The bump of people watching new releases at home — either through steaming services or digital rentals or purchases — that started during the pandemic has held steady and is not showing signs of any decline.

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Amid weak box office receipts, movie theaters are increasingly looking for creative ways to boost revenue, Interpret noted. In the latest ticket price experiment, AMC has announced plans to roll out Sightline — the mammoth theater chain’s version of tiered pricing that takes inspiration from Broadway and live sports and concert venues to vary the cost of admission based on seat location. With Sightline, premium seats in the center of the theater cost more while less-desirable seats, such as those in the front row, cost less. AMC is rolling out the initiative first in New York City, Chicago and Kansas City, and plans to expand the program across the country by the end of the year. Sightline is also constructed in such a way as to encourage joining the theater chain’s Stubs loyalty program and A-List subscription plan.

CES 2022 Shortens Run by a Day Due to Health Concerns

On the eve of CES 2022, the Consumer Technology Association (CTA) announced that the annual trade show, which opens in Las Vegas on Jan. 5, will close one day early.

“The step was taken as an additional safety measure to the current  health protocols that have been put in place for CES,” the CTA said in a press release.

The CTA reaffirmed that more than 2,200 exhibitors will be at the show, with an additional 143 companies signing up over the last two weeks.

“Construction of exhibitors’ show floor space is well underway and soon attendees will be able to see and experience the latest tech innovations,” according to the CTA announcement.
“As the world’s most influential technology event, CES is steadfast in its pledge to be the gathering place to showcase products and discuss ideas that will ultimately make our lives better,” Gary Shapiro, president and CEO of CTA, said in a statement. “We are shortening the show to three days and have put in place comprehensive health measures for the safety of all attendees and participants.”

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Those that are unable to travel to Las Vegas for CES 2022 can join digitally. Digital registration will grant access to more than 40 live streamed conference sessions, keynotes, select Media Days press conferences and the ability to engage with exhibitors, according to the CTA. 

The weeks leading up to CES 2022 have been difficult ones for CTA, as the surge in COVID-19 cases brought on by the fast-spreading new Omicron variant triggered a wave of high-profile exits from the show, including Amazon, Google, Meta (Facebook) and Intel.

Several annual events that have involved the home entertainment industry, including an annual party and awards ceremony presented by DEG: The Digital Entertainment Group and streaming trade group OTT.X’s annual breakfast, also are not happening.

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In a Dec. 22 press release, the Consumer Technology Association (CTA) reiterated its intent to proceed with the show, now scheduled for Jan. 5-7, despite what it said were 42 exhibitor cancellations. 

CES went virtual in January 2021, but as a winter COVID-19 surge began to ebb and movie theaters and other businesses began to reopen, the CTA on April 28 announced CES 2022 would once again be held in person in Las Vegas in January 2022.

At the time, CTA president and CEO Gary Shapiro said in a statement, “We’re thrilled to return to Las Vegas — home to CES for more than 40 years — and look forward to seeing many new and returning faces. Hundreds of executives have told us how much they need CES to meet new and existing customers, find partners, reach media and discover innovation.” 


NATPE Miami 2022 Announces COVID-19 Protocols

Organizers of the NATPE Miami 2022 confab, taking place Jan. 18-20, have announced COVID-19 protocols for the show.

“With the health and safety of exhibitors, buyers, sponsors, honorees, partners and all attendees as top priority, NATPE will be following the highest standards and COVID-related protocols,” read an email from organizers. “Continually refined with guidance from the CDC, WHO and local authorities, and in effect for the entirety of the event, this will include, among other things: mandatory proof of vaccination for all attendees, outdoor tents for sessions and meetings, and designated NATPE safe zones fully controlled by the event production team and the specially appointed Director of Safety and Health.”

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During the event, attendees, who must be vaccinated,  have access to free optional testing. Those who take advantage of the daily testing will receive identification (i.e. wrist badge) of their negative COVID test. Individual exhibitors and sponsors may choose to require testing in order to meet with their staff.

Best Buy Q3 Entertainment Revenue Growth Slows

What a difference a pandemic makes.

Best Buy Nov. 23 reported third-quarter (ended Oct. 30) comparable domestic store entertainment revenue of $549.2 million, which included a $22.5 million increase in same-store sales. That was down from a same-store sales increase of $95 million on revenue of $542.5 million in the previous-year period. The segment result, which includes products such as DVD/Blu-ray Disc movies, video game hardware and software, books, music CDs and computer software, underscores the impact prior-year stay-at-home mandates had on the consumption of home entertainment.

Indeed, e-commerce revenue dropped more than 10% to $3.44 billion. As a percentage of total domestic revenue, online revenue decreased to approximately 31.3% of Best Buy’s $10.98 billion in revenue, compared with 35.2% of $10.85 billion in revenue last year.

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CEO Corie Barry said that despite customers returning to stores, digital sales in the quarter were still more than double pre-pandemic levels, and phone, chat and in-home sales continued to grow. She said the consumer electronics retail giant remains well positioned to sell and deliver products in the current business environment and in the future.

“During the third quarter, we reached our fastest small-package online shipping times ever as our same-day delivery was up 400% and we nearly doubled the percent of products delivered within one day compared to last year,” Barry said in a statement.

CFO Matt Bilunis said the retailer has perfected delivering CE products however the consumer wants them.

“We are committed to driving initiatives that will deliver future growth and our Q4 outlook reflects continued investments in our new membership program, technology, advertising and our health strategy,” Bilunis said.

SVOD Viewership Up Since Pandemic Began

New data from Criteo finds that 53% of U.K. survey respondents found content on SVOD services Netflix, Amazon Prime Video and YouTube more entertaining than their linear TV counterparts.

Fifty percent of respondents said they watch more streaming content than they did before the advent of COVID-19, with 62% saying they watch more paid streaming services than before the start of the pandemic.

Criteo also found that 59% of U.K. subscribers believe streaming services provide better value for money than cable or satellite TV.

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In addition to content, price factors significantly among streamers. About 33% of U.K. respondents spend more than £50 ($68) monthly on pay-TV, while 12.5% spend about the same on streaming services.

SVOD pioneer Netflix is the most popular (72%) streaming platform among respondents, with the BBC iPlayer at 68%. This compared with YouTube and ITV Hub at 47%, respectively, followed by Prime Video (45%), while 7% favor BritBox.

“While the pandemic has created massive disruption across all sectors, it is the streaming platforms that are winning big here,” Matthew Hogg, VP at Criteo, wrote in a note. “With many consumers planning to use their streaming services even more next year, we’re going to see one of the most competitive industries become even more competitive.”

Streaming remains strong entering 2022, with 29% of respondents saying they plan to spend even more time on SVOD. Generation Z and Millennials are likely (42%) to spend more time watching ad-supported free streaming services than the average consumer (29%, compared with SVOD (40% vs. 29%).

Gen Z and Millennials are more likely (44%) to spend time streaming video games compared to the general public (37%). Video is the preferred ad format, with 47% saying the ads are entertaining and engaging. Another 40% say they prefer ad variety and 37% want to see relevant information.

“As the video streaming landscape attracts even more eyeballs, next year promises to be one of the biggest years digitally for brands and advertisers,” Hogg said.

Parks: Consumer Adoption of Smart-TVs Rose to 56% During Pandemic

The pandemic has been a boon for connected consumer electronics. New data from Parks Associations finds that among the most commonly adopted CE device categories, smart-TVs and smart speakers/displays showed significant growth during the COVID-19 pandemic. Smart-TVs reached 56% while smart-speakers/displays reached 53%.

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Citing recent announcements by Amazon and Comcast regarding branded smart TVs, Paul Erickson, senior analyst at Parks, says TVs are now consumers’ most common video centerpiece in the home, and technology powerhouses are vying to own this point of entertainment aggregation — and the data that goes with it — by controlling the platform itself.

“The competition now is not just about providing access to entertainment, it’s also about adding increasing value to the platform through features such as voice assistants, smart home integration, and better user experiences,” Erickson said in a statement. “Smart TVs are now seen as a key anchor device for ecosystem penetration into today’s broadband households.”

Parks contends that purchase intentions were elevated at the beginning of the year for a variety of entertainment and productivity devices due to increased time spent at home.

Indeed, first-quarter purchase intentions are often low due to seasonality. However, the pandemic grew consumers’ perceived value of connected entertainment devices, generating growth in future purchase intentions for all product categories related to connected home entertainment.

“Consumer electronics device manufacturers are best served by product strategies accounting for consumers’ increased use of devices at home for work and streaming entertainment purposes,” Erickson said. “While mobility remains important, consumers now see renewed value in at-home work and lifestyle use cases.”

Data: Theatrical Revenue to Reach 50% of Pre-Pandemic 2019, Negatively Impacting Home Entertainment

Movie theaters may be open and operating at near capacity worldwide, but ticket sales aren’t translating into blockbuster revenue for studios and exhibitors. Total revenue in 2021 is projected to reach 50% of 2019’s pre-COVID level, according to new data from Omdia.

The London-based research firm said global box office revenue remains impacted by alternative studio distribution strategies, which include shortened release windows, PVOD and concurrent SVOD retail options, as well as a change in consumer confidence due to the Delta variant.

Omdia said one of the major challenges faced by studios with the move toward hybrid PVOD and SVOD strategies has been the increased issue of online piracy and accessibility of titles from launch.

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Overall, in 2021 consumer spending on movies across all platforms including SVOD, traditional home entertainment and theatrical will account for $60.4 billion, down $5 billion from pre-pandemic levels. At the height of the pandemic, total movie spending reached $46 billion, with the largest share from an ever-growing SVOD base.

By 2022, Omdia forecasts that total consumer movie spending will rise to a record $80 billion globally. Mid recovery, exhibitors will generate just 33% of consumer spending this year compared with more than 55% pre-pandemic.

“The COVID-19 pandemic has had a significant effect on studio revenues and shifted the way in which movies have been released,” Charlotte Jones, principal analyst at Omdia, said in a statement. “Theatrical windows are still a key revenue generator for studios and whilst there has been experimentation with alternative platforms and distribution models, over the course of the next few months studios will return to theatrical exclusivity for key blockbuster titles before releasing on other platforms.”

To reach its fiscal projections, Omdia compared the box office and home entertainment revenue of the top 50 movies in 2019 across different pandemic-era release strategies. The projection models took into account a relative cannibalization of traditional windows by each distribution strategy and suggested how much missing revenue needed to be made up for SVOD subscriber gains or incremental PVOD revenue.

The baseline transactional revenue for a typical major blockbuster is around $300 million per title, with cinema revenue at $178 million per title. In the U.S., typically, 60% of aggregate revenue is generated by theaters, with 75% of this tally generated within first 17 days (three weekends) of release.

The biggest impact for exhibitors from shifting windows has been the introduction of day-and-date release windows across both SVOD and PVOD platforms, including some of the largest titles of the year.

Concurrent releases accounted for 54% of box office revenue in U.S. theaters through mid-June 2021. Omdia expects that studios will predominantly migrate back to a theatrical strategy for major titles over the next few months.

Omdia contends day-and-date releases to SVOD impacts a title’s box office upwards of 20%. Whereas minimally cannibalistic strategies such as a 45-day window negatively impact box office revenue by 5%, and alternative distribution models, such as PVOD and concurrent PVOD also negatively impact box office by 5% to 20%.

More importantly, the report contends that traditional home entertainment revenue was put at greater risk by alternative distribution than theatrical.

“Blockbusters will continue to drive the most amount of box office revenue for exhibitors, however it is the Tier 2/Tier 3 titles that will see their window models shift, resulting in a larger decline in the traditional revenue measurement for studios,” said Jones. “Conversely, flexibility in release windows will also admit a wider variety of content into cinemas.”

OTT.X Fall Summit Moving Outside, Requiring COVID-19 Vaccination or Test

The OTT.X. Fall Summit, taking place Sept. 1-2 at the Skirball Cultural Center in Los Angeles, will move all activities outside, and attendees will be required to provide proof of COVID-19 vaccination or a negative test within 72 hours of the start of the event.

Masks will not be required outdoors but will be required indoors at the Skirball Center during the event.

“We are aware of and have been closely monitoring the recent rise in COVID-19 cases,” read an email from OTT.X. “So, in an abundance of caution and for the safety of our attendees, we have decided to take the Fall Summit outdoors.

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“All conference components including the main conference program, workshops, tabletops, meetings, cocktail receptions and more will be held outdoors. We have also instated some protocols to follow to ensure the health and safety of the conference.”

NAB Show to Require Proof of COVID-19 Vaccination

The NAB Show scheduled for Oct. 9-13 in Las Vegas and associated co-located events will require attendees to provide proof of COVID-19 vaccination, Chris Brown, EVP and managing director of global connections and events for the National Association of Broadcasters, wrote in an email to the community.

“While the enthusiasm is building, we are keenly aware of health and safety concerns tied to the spread of the COVID-19 Delta variant and want to assure you that we are putting in place a comprehensive, data-driven plan that prioritizes safety and creates a productive environment at these events,” he wrote. “We have worked for the past several weeks to finalize protocols that will maximize the experience and safety of all members of the NAB Show community. This process has involved extensive consultation with health and safety experts, gathering feedback from a range of exhibitors and attendees, and review of the safety measures recommended by national and local health authorities, including Nevada Governor Steve Sisolak’s important announcement this week regarding large events.”

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The show floor will feature major brands such as Amazon Web Services, AJA, B&H, Canon, Grass Valley, MediaKind, Panasonic, Ross, Sony, Verizon and more, he wrote.

Major industry events, such as the Radio Show, Sales and Management Television Exchange and AES Show, will co-locate in Las Vegas.

Proof of COVID-19 Vaccination Required to Attend CES 2022

The Consumer Technology Association has announced that CES 2022  will require in-person attendees to provide proof of COVID-19 vaccination.

CES 2022 will take place in Las Vegas Jan. 5-8, 2022, with media days Jan. 3-4.

CTA will again create a digital event that will run in parallel with the in-person program.

“Based on today’s science, we understand vaccines offer us the best hope for stopping the spread of COVID-19,” Gary Shapiro, president and CEO of the CTA, said in a statement. “We all play a part in ending the pandemic through encouraging vaccinations and implementing the right safety protocols. We are taking on our responsibility by requiring proof of vaccination to attend CES 2022 in Las Vegas.”

The CTA is also assessing the acceptance of proof of a positive antibody test as an alternative requirement and will share more details on this later, according to a CTA press release.

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“Safety, security and health are always a priority at CES, and we will follow state and local guidelines and recommendations by the CDC,” read the press release. “CTA will continue to monitor and evaluate the situation and will announce additional protocols closer to the show.”

Some 2,000 companies including major brands and start-ups will be in Las Vegas, according to the CTA. CES 2022 will feature new categories showcasing how the industry is evolving, including space tech, food tech and NFTs. The show will highlight advancements in AI, AR/VR, gaming and computing, digital health, automotive and transportation, home entertainment, smart home, and more, according to the CTA. Audiences will hear from industry leaders during live keynotes, including General Motors chair and CEO Mary Barra and T-Mobile CEO Mike Sievert.

Visit for CES 2022 updates.