Justin Timberlake Movie ‘Palmer’ Boosts Apple TV+ Viewership

Apple Feb. 1 disclosed that the weekend premiere of the Justin Timberlake movie Palmer increased subscription streaming VOD service Apple TV+ viewership a record 33%.

The drama follows an ex-con (Timberlake) out on parole who is now working as a janitor at the high school where he once was a football star.

Palmer is directed by Fisher Stevens and co-stars Ryder Allen, Alisha Wainwright, Juno Temple and June Squibb.

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Apple didn’t disclose actual viewership data or SVOD subscription numbers. The service, which launched one week ahead of Disney+ in November 2019, has reportedly been plagued by poor consumer traction despite being offered free for 12 months to anyone purchasing an Apple device. Ampere Analysis reported Apple TV+ had more than 33 million subscribers at the end of 2019.

Apple just secured exclusive streaming rights to CODA at the Sundance Film Festival — paying a record $25 million for the indie film about a able-bodied high school girl growing up in a deaf family.

This month, Apple bows “The Snoopy Show” (Feb. 5), followed by the second season of “For All Mankind” on Feb. 19; Billie Eilish: The World’s A Little Blurry music doc on Feb. 26; and crime drama Cherry, starring Tom Holland (Spider-Man) and directed by the Russo Brothers, debuting March 12 after its theatrical run.

Apple TV+ Acquires Justin Timberlake Original Movie Drama ‘Palmer’

On the heels of the strong debut of Tom Hanks wartime Navy movie Greyhound, and landing top-shelf films Emancipation, Killers of the Flower Moon and Snow Blind, Apple is expanding its slate of original films with drama Palmer, starring Justin Timberlake and directed by Fisher Stevens, from SK Global.

Justin Timberlake

Written by Cheryl Guerriero, Palmer follows a former college football phenomenon named Eddie Palmer (Timberlake) who, after a stint in prison, returns to his hometown to get his life back on track. There, he faces not only lingering conflicts from his past but also a much more surprising challenge as he finds himself suddenly in charge of a unique young boy who has been abandoned by his wayward mother. Palmer co-stars Juno Temple, Academy Award nominee June Squibb, Alisha Wainright, and introduces Ryder Allen.

Palmer joins Apple original films, including the recently announced Snow Blind, with Jake Gyllenhaal attached to star; Martin Scorsese’s forthcoming Killers of the Flower Moon, starring Leonardo DiCaprio and Robert De Niro; Emancipation, from director Antoine Fuqua and starring and produced by Academy Award nominee Will Smith; Sharper, a new film from Brian Gatewood and Alessandro Tanaka, starring and produced by Academy Award winner Julianne Moore; The Sky is Everywhere, based on the best-selling young adult novel of the same name; and the upcoming feature On the Rocks from Sofia Coppola, starring Bill Murray and Rashida Jones.